EntrepreneursLIVE! 2011 Breakfast Challenge pitch by Just so ...
Daddy Bear likes it Mummy Bear likes it too salty… too sweet… ...But Baby Bear likes it…
What is Just So? • Just So is the newest creation in the breakfast world. • It combines the healthiness for mum, and the all the fun for kids! • Just So is a porridge product, which magically heats up when you shake it!
So what’s in it?• In each different bottle will be our deliciousporridge with a different flavouring.In The Mummy Bear bottle will be honey.The Daddy Bear will be apple (with real applepieces).The Baby bear will be blueberry (with realblueberries).
And how does it work? With the bottle you only have to: ‘Take It’ You have to twist the lid to release the milk on to the porridge oat ‘Shake It’ When you shake the bottle it warms the porridge up. ‘ Break It’You split the bottle into two halves and the bottom half becomes a bowl.
For mummy! Just So is completely organic and naturally sourced. The oats used are grown by British farmers, as are all the fruits used.
For kids!• It’s Goldilocks and the Three Bears!• The designs are based on everyone’s favouritechildren’s story!
The Bear BottleWe have come up with two different bottle designs. Thebear design might not be the most economically friendlybut eye catching and fun. It will draw people to thebottle. There are 3 different bear designs, a MummyBear, a Daddy Bear, and a Baby Bear.
The Story Bottle• The simpler design is more economically friendly andis just as fun. This is because when the label is removedit reveals an exciting story book. The are 3 differentstories to collect.