Steezy Beaniez Powerpoint

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  • Steezy Beaniez Powerpoint

    1. 1. Steezy Beanies Beanies of the Next Generation
    2. 2. Team Members • Tyler Humphrey – CEO & VP of Marketing & Sales • Ben Imber – VP of Design & COO • Joe Tierney – CFO
    3. 3. Mission Statement • Here at Steezy Beaniez we want other people to enjoy beanies just as much as we do. We started this beanie company because we love to where beanies and we love to snowboard, skateboard, and surf and we where beanies doing those things. 3
    4. 4. What Are We Selling? • We are selling high quality beanies for snowboarders and skateboarders. • They will be made out of 100% Acrylic. • There will be many different designs and colors, such as Rasta colors, Stripes, and American flag.
    5. 5. Manufacturing Process • We will buy plain color beanies in dozens from the internet • Then we will buy our hemp twine, which we will use to stitch our logos and designs on our beanies. • Then we will take our beanies to a workshop called TechShop, where we will stitch our logos and designs on our beanies.
    6. 6. 3 Competitors • Burton • Grenade • Neff
    7. 7. Burton • Strengths: • Weaknesses: • Very Big company, so • Very well known there is room for • World-wide company errors. • Great products • Bad Customer Service • Makes more than just beanies, so that’s not their main focus
    8. 8. Grenade • Strengths: • Weaknesses: • Makes mostly gloves, • Lots of great products not beanies. • Well Known • Poor Customer • Has pro snowboarder Support sponsors.
    9. 9. Neff • Strengths: • Weaknesses: • Too plain of designs. • Only a headwear company • The lack of good customer service. • Their name is huge in the snowboarding • Prices are too high for world. this horrible economy. • They have a lot of money.
    10. 10. Target Market Our target market is snowboarders, surfers, and skateboarders alike and anybody who likes to wear beanies. Also another target market is a certain age group. This age group will be from 13-30 years old. And the sex that we will target is Male and Female.
    11. 11. Marketing and Sales Product, Place, Price, Promotion
    12. 12. Product • Our product is going to be a new and a old mixture kind of style. The comfort and the fitting of the product will be emphasized.
    13. 13. Place • Our product will be at any kind of board shops. • We will sell them any where we can. Such as. The ski slopes, beaches, skateboard parks, and around the places we live.
    14. 14. Price • Beanies will sell for $20 or $25 depending on wether it is a solid color beanie or multi-color.
    15. 15. Promotion • We find a good snowboarder or skateboarder and we give them a beanie to wear and advertise. • We will also make a youtube video commercial. • And we will post flyers and show people pictures.
    16. 16. Sales Projections Beanies Sold 40.0 30.0 20.0 10.0 0 9/0910/0911/0912/091/10 2/10 3/10 4/10 5/10 6/10 16
    17. 17. Cost Of Goods Sold • Beanies are $12 per dozen, making it $1.00 per unit. • For 200 feet of hemp string is $5.99, and using roughly a foot per beanie, makes it $.03 per beanie. • Cost per unit is $1.03. 17
    18. 18. Start-Up Costs • $36 for 3 dozen cuffless beanies to start. • $45 for 3 dozen cuffed beanies to start. • $300 for 4 memberships to TechShop. • $11.98 for 400 feet of hemp string. 18
    19. 19. The End Thank you for your time, Goodbye. Any Questions.

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