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Sports and Media

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Sports and Media Sports and Media Presentation Transcript

  • Sports and Media By Michael Yagudayev
  • Questions
    • How many of you like sports?
    • How many of you play sports?
    • How many of you watch sports?
    • What kinds of commercials are on during sporting events?
    • What kinds of commercials are appealing to you? Why?
  • Sports Media that you are exposed to
    • • Television
    • • Radio
    • • Newspapers
    • • Books
    • • Magazines
    • • Videogames
    • • Internet
    • • Movies
  • So What?
    • Why does it matter?
    • The game has evolved because of the media
  • Basketball
    • In 1891, 18 men at a YMCA, shooting a soccer ball into peach baskets using 13 rules written by James Naismith were the first basketball players
    • They played for fun in the winter to pass the time
    • They did not play for money and no one watched
  • 1891 vs. 2006
  • How the Game Changed
    • Players are paid to play
    • There are thousands of people at the arena watching the game and millions of people watching or listening to the game on TV, the radio, or the internet
    • Every game is broadcasted, advertised, and written about before and afterwards
    • Predictions are made and bets are placed
  • How the Game Changed
    • The media can make or break a player
    • Examples:
    • Lebron James and Carmelo Anthony
    • High school star vs. college star
    • Who should get the hype?
    • Who got the hype?
  • Use of Athletes in Advertising
    • http://www.youtube.com/watch?v=liKnJ-ejztw
    • What comes to mind when the best male basketball player competes against the best female soccer player and they both use Gatorade?
  • Use of Athletes in Advertising
    • http://www.youtube.com/watch?v=4QWn-KhS1-0
    • What comes to mind when you see an athlete working hard to be the best and his choice of apparel and footwear is Nike?
  • Use of Athletes in Advertising
    • http://www.youtube.com/watch?v=dbmW7CY0sBw
    • What comes to mind when you see an athlete making full court shots and using Powerade?
  • Use of Athletes in Advertising
    • Messages they are trying to send out:
    • Their product will enhance your performance
    • If professionals use their product, you should too
  • Masculinity
    • Recent studies on gender and sports media find that sports commentary reinforces perceptions of "violent masculinity"
    • By praising athletes who continue to play while injured
    • By using language of conflict and war to describe action, sports commentary reinforces violence and aggression as exciting and rewarding behavior
  • Masculinity
    • Sports broadcasts focus heavily on violence in professional sports, often replaying and over-analyzing footage of graphic injuries, accidents and fights
    • Conflict between players of opposing teams is often created or inflated to promote upcoming games.
    • http:// www.youtube.com/watch?v = WwBaIom_oVA
  • Femininity
    • Female ads are rich cultural narratives created from multiple dialogues about the roles, athleticism, and sexuality of women
    • The women’s bodies are photographed in certain ways to facilitate the male gaze and emphasize female sexuality
    • Female advertising is less about the sport itself and more about being a woman
    • http://www.youtube.com/watch?v=t0KwowL-ZTQ
  • Femininity
    • The fantasy woman sports model possesses all the markers of female beauty in our culture
    • She has long hair (preferably blonde), large lips, and perfect skin
    • She is slender and has a flat stomach
    • Our fantasy woman is shaved, tanned, and her skin glistens with oil or water from the swimming pool
    • Similar to porn, the most important parts of her body are her butt and breasts
    • http://www.youtube.com/watch?v=xhLySS95hXg
    • http:// www.youtube.com/watch?v =2MzlY5ITx0U
  • Conclusion
    • Sports evolved from games played during leisure time to billion dollar businesses
    • The media can create hype but they can take the hype away too
    • Male sports ad are aggressive while female sports ads are sexy
  • Ending Clip
    • http://www.youtube.com/watch?v=O4AshJwDXS0
  • The End