Reaching Your Vision Getting Your Dean to “YES!” Dave King - NETC 08

Purpose Effectively integrating IT and Communication efforts into the overall success of your university.

Effectively integrating IT and Communication efforts into the overall success of your university.

Start with the Numbers Step One: Framing Understanding Responding

Step One:

Framing

Understanding

Responding

Start with the Numbers Step two: Homework

Step two:

Homework

Start with the Numbers Used OSU Extension Service in the past 12 months? 1979 - 1986 - 1992 - 1998 - 2006 42% 43% 40% 35% 22%

Used OSU Extension Service in the past 12 months?

1979 - 1986 - 1992 - 1998 - 2006

42% 43% 40% 35% 22%

Start with the Numbers Visit or Engage with Oregon Extension 1986 - 43% 2006 - 22% 50% loss of Market Share

Visit or Engage with

Oregon Extension

1986 - 43%

2006 - 22%

50% loss of Market Share

Start with the Numbers Where did they go? Where Would You Send A Friend or Family Member?

Where did they go?

Where Would You Send

A Friend or Family

Member?

Start with the Numbers Where would you send someone to find information ? Extension Internet Farming/ranching 21% 19% Sick plant 12% 30% Small woodlot 9% 18% Salmon habitat 3% 19% Youth programs 2% 9% Family health 1% 26% Community 1% 12%

Where would you send someone to find information ? Extension Internet

Farming/ranching 21% 19%

Sick plant 12% 30%

Small woodlot 9% 18%

Salmon habitat 3% 19%

Youth programs 2% 9%

Family health 1% 26%

Community 1% 12%

Start with the Numbers Internet Beat Extension in All But One Category Internet Mostly Double Digits Extension Sometimes as Low as 1 %

Internet Beat Extension in

All But One Category

Internet Mostly Double Digits

Extension Sometimes

as Low as 1 %

Get Their Attention Step Three: Package the message

Step Three:

Package the message

Get Their Attention Head-to-Head with Program Areas Message: Across the System… Supportive of All Efforts

Head-to-Head with

Program Areas

Message:

Across the System…

Supportive of All Efforts

Get Their Attention Is That Enough?

Is That Enough?

Begin at the Beginning Longer Term Vision… Remember Rule # One… Start with the Audience .

Longer Term Vision…

Remember Rule # One…

Start with the Audience .

Begin at the Beginning Become the Link that Connects… Solve Problems… … that make a difference to your organization’s success.

Become the Link that Connects…

Solve Problems…

… that make a difference to your organization’s success.

Success is Critical Propose the metrics of success…

Propose the metrics

of success…

Success is Critical 2.4M out of 3.7M Access Internet twice a week 270,000 Access Extension online once a year.

2.4M out of 3.7M

Access Internet twice a week

270,000

Access Extension online once a year.

Success is Critical 270,000 access Extension once a year. 500,000 in Two Years 85% Increase Matches Live Extension Engagement

270,000 access

Extension once a year.

500,000 in Two Years

85% Increase

Matches Live

Extension Engagement

Initial Outcome Recurring Funds $110,000 recurring $55,000 recurring Content Management Deployment and Training

Recurring Funds

$110,000 recurring

$55,000 recurring

Content Management Deployment and Training

Initial Outcome One time Funds $154,000 (College of Agriculture) Learning module template acquisition Training and testing for three areas Research Teaching Extension

One time Funds

$154,000 (College of Agriculture)

Learning module template acquisition

Training and testing for three areas

Research

Teaching

Extension

Your Projects What is Your Vision?

What is Your Vision?

Your Projects What are the numbers you need?

What are the numbers you need?

Your Projects How Do You Frame the Solution and the Need?

How Do You Frame the Solution and the Need?

Recap Know what you need to be successful.

Know what you need to be successful.

Recap Know what you need to be successful. Align what you control with those opportunities.

Know what you need to be successful.

Align what you control with those opportunities.

Recap Know what you need to be successful. Align what you control with those opportunities. Measure what you need and what you (plan to) deliver.

Know what you need to be successful.

Align what you control with those opportunities.

Measure what you need and what you (plan to) deliver.

Recap Know what you need to be successful. Align what you control with those opportunities. Measure what you need and what you (plan to) deliver. When funded…take your best shot.

Know what you need to be successful.

Align what you control with those opportunities.

Measure what you need and what you (plan to) deliver.

When funded…take your best shot.

Contact Dave King Associate Provost University Outreach and Engagement Oregon State University [email_address]

Dave King

Associate Provost

University Outreach and Engagement

Oregon State University

[email_address]