Luxembourg Authorities to Citizen Communication

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Using modern technologies intelligently in disaster situations

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Luxembourg Authorities to Citizen Communication

  1. 1. <ul><li>Luxembourg Authorities To Citizen Communication </li></ul><ul><li>Using modern technologies intelligently in disaster situations </li></ul><ul><li>Concept et capture d’images </li></ul>21, rue Glesener  L-1631 LUXEMBOURG Tel.: +352 26 18 46–1  Fax: +352 26 18 46–46 www.m-plify.com  contact@m-plify.com Alex Alexandrino – M-PLIFY S.A.
  2. 2. About M-PLIFY S.A.
  3. 3. <ul><li>Luxembourg based, created in 2000 </li></ul><ul><li>Private Ownership </li></ul><ul><li>Hundreds of customers </li></ul><ul><li>Thousands of users in over 15 countries </li></ul><ul><li>> 1.5 million per year </li></ul>Disaster Recovery Business Continuity Crisis Communication Incident Communication Competences Company Services References <ul><li>Communication during incidents and emergency situations </li></ul><ul><li>Procedure backed messaging </li></ul><ul><li>Web-based </li></ul><ul><li>Software-as-a-Service </li></ul><ul><li>Connectivity-as-a- Service </li></ul>AlarmTILT in a nutshell
  4. 4. Luxembourg – Population Alert Systems <ul><li>TV and Radio </li></ul><ul><ul><li>Triggered by Government (SIP – Service Information et Presse) </li></ul></ul><ul><li>Sirens </li></ul><ul><ul><li>Triggered by Government (112 – Adm. Services de Secours) </li></ul></ul><ul><li>Fire Brigade and Police </li></ul><ul><ul><li>Triggered by Government (112 - Adm. Services de Secours) </li></ul></ul><ul><li>Door-to-Door </li></ul><ul><ul><li>Triggered by municipality </li></ul></ul><ul><li>Flyers </li></ul><ul><ul><li>Triggered by municipality </li></ul></ul>
  5. 5. Modern technologies needed <ul><li>Mayor directly responsible for safety of his citizens </li></ul><ul><li>Population Pressure </li></ul><ul><li>Increasing incidents and outages </li></ul><ul><li>Faster information </li></ul>e-mail SMS voice
  6. 6. Municipalities – Problems to solve <ul><li>Collect contact numbers </li></ul><ul><ul><li>Voluntary subscription </li></ul></ul><ul><ul><li>Data protection </li></ul></ul><ul><li>Maintain contact list updated </li></ul><ul><ul><li>Regular reminders </li></ul></ul><ul><ul><li>Quality of destination </li></ul></ul><ul><li>Reach all citizens </li></ul><ul><ul><li>Multi media: E-mail, SMS, voice text-to-speech </li></ul></ul>
  7. 7. Municipalities – Problems to solve <ul><li>Languages </li></ul><ul><ul><li>493,500 inhabitants, 290,000 Luxembourgers </li></ul></ul><ul><ul><li>Luxembourgish, French, German, English, Portuguese </li></ul></ul><ul><li>Non Residents </li></ul><ul><ul><li>130,000 « frontaliers » France, Germany, Belgium </li></ul></ul><ul><li>Budget and pricing </li></ul><ul><ul><li>Marketing messages vs alert notifications </li></ul></ul><ul><ul><li>Every day use </li></ul></ul><ul><ul><li>Internal and external alerts </li></ul></ul><ul><ul><li>Include companies </li></ul></ul><ul><ul><li>Include schools </li></ul></ul>
  8. 8. Municipalities – Lessons Learned <ul><li>Regular use </li></ul><ul><li>Advertise, advertise, advertise </li></ul><ul><li>Explicit messages </li></ul><ul><li>Reassure </li></ul><ul><li>No marketing </li></ul><ul><li>Follow up in crisis </li></ul><ul><li>End of alert </li></ul><ul><li>Diversify communication means </li></ul><ul><li>Link to local TV programmes </li></ul><ul><li>Link to digital commercial posters </li></ul>
  9. 9. Citizen Alert – Future Developments <ul><li>Integration with Government Alert System </li></ul><ul><li>Cell Broadcast </li></ul><ul><li>Social websites (Citizen to Citizen Communication) </li></ul><ul><li>RSS </li></ul><ul><li>Instant messaging </li></ul>
  10. 10. AlarmTILT DEMO
  11. 11. Thank you! Q & A. Alex Alexandrino M-PLIFY S.A. 21, rue Glesener L-1631 Luxembourg Phone: +352 26 18 46 121 Mobile: +352 621 306660 Fax: +352 26 18 46 946 E-mail: a.alexandrino@m-plify.com Web: www.m-plify.com www.alarmtilt.com
  12. 12. Enhanced availability and reliability 99% 99% 75% Without AlarmTILT Incident Availability = 73,51% SMS module Mobile
  13. 13. Enhanced availability and reliability 99% 99% 99% 99% 99% 99% 99% 99% 99% 99,98% 75% 75% 75% With AlarmTILT Incident E-mail SMS Voice E-mail SMS Voice E-mail SMS Voice Availability = 98,42%

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