1) An HD Camera – A great camera is the first, and probably most important step to creating quality online videos. You can purchase a very basic Flip video camera, with a mini tripod, for less than $250, and get really great results.
2) Good Lighting and Sound – Good lighting is the second most important part of making a great video. Natural sunlight is always the best light. However, a regular lamp will work as well. Make sure that your video location is well-lit, and that you have good lighting directly on your face. Record in a quiet environment, and speak loudly and clearly.
3) Video Editing Software – A professional-looking, well-edited video will attract more viewers. VideoPad Video Editor is a very user-friendly video-editing software. I highly recommend it. There’s also iMovie for Macs, and Windows Movie Maker for PC’s, among tons of other software. It’s really up to you to choose which software you’re most comfortable with.
5) A Call to Action – It’s important that, while you have your viewers’ attention, you direct them on what you’d like for them to do after watching the video. This is your call to action. This normally goes at the end of the video. It’s when you will ask your viewers to leave a comment, share your video, become a fan of your Facebook page, go to your website, etc. This is a crucial aspect of a successful video.
I recommend www.animoto.com for creating professional videos at low or no cost. You can include photos, text, special effects, choose music, and great designs for your video’s format, and upload it directly to YouTube.
Blip.tv is also a great resource for creating a channel with all of your videos in one place, and having it automatically distributed extensively online. You can also embed a Blip.tv player directly into your website or blog.