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Monetizing personal data

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Monetizing personal data Monetizing personal data Presentation Transcript

  • Re-thinkingPersonal Data:How toMonetize?
    K V Ramesh
    © 2010 K V Ramesh
  • Growth of Personal Data
    From Private to Personal Data
    © 2010 K V Ramesh
  • Current Usage + potential extensions
    Web 2.0 Sites
    Community Wiki
    Issues
    Security
    Welcome to the world of Creative Economy!
    © 2010 K V Ramesh
  • Monetizing Content with Expression
    Creative Economy Definition
    The enterprises and people involved in the production and distribution of goods and services in which the aesthetic, intellectual, and emotional engagement of the consumer gives the product value in the marketplace
    Content
    Outlets
    Community
    Exchange
    Art Collectors
    Music Lovers
    Tourists
    © 2010 K V Ramesh
  • Community Exchange – Revenue Sharing
    Underserved Communities
    Collect & Translate
    End Consumer
    Targeted Outlet
    Package into
    e-content
    © 2010 K V Ramesh
  • e-Content with Mash-ups
    Original Content
    Target Audience
    Mashup Tools
    Custom Content
    Feedback & CRM
    © 2010 K V Ramesh
  • Mashup Technologies
    © 2010 K V Ramesh
  • Success depends on your NQ!
    EQ - Expression
    IQ - Content
    NQ - Reach
    © 2010 K V Ramesh
  • NQ – The Networking Quotient
    Wall Painting
    My Network
    Travelogue
    Segments & Targets
    Categories
    © 2010 K V Ramesh
  • Personal Data Led Economic Recovery
    Vocations
    Vacations!
    School Assignments!!
    Ideate
    Cleanse
    Sanitize
    Package
    Annotate
    Generalize
    Monetize
    Monetize
    Monetize
    Thank You
    © 2010 K V Ramesh