Social media and networking in local government
Upcoming SlideShare
Loading in...5
×
 

Social media and networking in local government

on

  • 592 views

Delivered to the Spring 2011 SOLACE South East Conference.

Delivered to the Spring 2011 SOLACE South East Conference.

Statistics

Views

Total Views
592
Views on SlideShare
551
Embed Views
41

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 41

http://kindofdigital.com 41

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social media and networking in local government Social media and networking in local government Presentation Transcript

    • Social media and social networks Dave Briggs SOLACE South East Spring Conference 2011
      • @davebriggs
      • [email_address]
      • www.davepress.net
    • Change is happening…
    • Communicate Play Work
    •  
    •  
    •  
    •  
    • Consumerisation of technology
    • Mainframes Minicomputers Microcomputers Web / Mobile
    • Smaller, more personal (and harder to control)
    • So: digital engagement
      • 100 million hours
      • 200 billion hours
      • £5,500
      • £153,516
    •  
    • Made possible by:
    • Access to the internet Access to computing A nice user interface
    • Some principles
    • 1. Online communities are communities too!
    •  
    •  
    • 2. Engage people on their terms, not yours.
    • 3. Culture matters more than tech
    • Openess Transparency Collaboration Cooperation
    • 4. Don’t assume that everyone is offline.
    • 5. Interactive websites need interactive organisations
    • The toolkit
    • 1. Go where people are 2. Right tool, right crowd
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    • You can also build your own
    •  
    • This stuff works
    • You must understand why you’re doing it though!
    • Think strategically
    •  
    • What are you trying to achieve? What are you asking people to do?
    • Change perceptions? Change behaviour? Improve services?
    • Making it happen needs leadership
    • Co-creation Passion Learning Openness Listening Generosity
    • In summary:
    • The change is happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing
    • Thank you for listening!
    • [email_address] www.kindofdigital.com twitter.com/kindofdigital