Getting digital engagement right
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Getting digital engagement right

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Delivered to the CIPR public services conference, October 2011.

Delivered to the CIPR public services conference, October 2011.

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Getting digital engagement right Getting digital engagement right Presentation Transcript

  • Digital engagement: getting it right CIPR Public Sector Conference 13 th October 2011
  • Helping public services use the internet to make them a bit more interesting
  • Strategy Training Development
    • @davebriggs
    • [email_address]
    • www.davepress.net
  • Change is happening…
  • Walsall: Express & Star: 23k Facebook: 222k (thanks @danslee)
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  • Consumerisation of technology
  • Mainframes Minicomputers Microcomputers Web / Mobile
  • Smaller, more personal (and harder to control)
  • So: digital engagement
    • 100 million hours
    • 200 billion hours
    • £5,500
    • £153,516
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  • Made possible by:
  • Access to the internet Access to computing A nice user interface
  • Some principles
  • 1. Online communities are communities too!
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  • 2. Participation should be at the convenience of the participants.
  • 3. Social media is communications, not Communications
  • 4. Don’t assume that everyone is offline.
  • 5. Interactive websites need interactive organisations
  • The digital engagement toolkit
  • 1. Go where people are 2. Right tool, right crowd
  • Oh, and you don’t have to like, or use, everything
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  • The importance of a strategic approach
  • This stuff works
  • You must understand why you’re doing it though!
  • Don’t ask “how can we use Twitter?”
  • Focus on outcomes and needs and use the appropriate medium.
  • What are you trying to achieve? What are you asking people to do?
  • Change perceptions? Change behaviour? Improve services?
  • The need for strategy – without losing flexibility
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  • Prototype Strategise Delegate
  • Strategy: Objectives Implementation Evaluation Risk Management
  • Also: a sign off procedure
  • Other bits of paper: Policy Campaign plans
  • Thanks for listening. Any questions?
  • [email_address] www.kindofdigital.com twitter.com/kindofdigital