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Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
Getting digital engagement right
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Getting digital engagement right

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Delivered to the CIPR public services conference, October 2011.

Delivered to the CIPR public services conference, October 2011.

Published in: Technology, Business
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Transcript

  • 1. Digital engagement: getting it right CIPR Public Sector Conference 13 th October 2011
  • 2. Helping public services use the internet to make them a bit more interesting
  • 3. Strategy Training Development
  • 4. <ul><li>@davebriggs </li></ul><ul><li>[email_address] </li></ul><ul><li>www.davepress.net </li></ul>
  • 5. Change is happening…
  • 6. Walsall: Express &amp; Star: 23k Facebook: 222k (thanks @danslee)
  • 7. &nbsp;
  • 8. &nbsp;
  • 9. Consumerisation of technology
  • 10. Mainframes Minicomputers Microcomputers Web / Mobile
  • 11. Smaller, more personal (and harder to control)
  • 12. So: digital engagement
  • 13. <ul><li>100 million hours </li></ul><ul><li>200 billion hours </li></ul>
  • 14. <ul><li>£5,500 </li></ul><ul><li>£153,516 </li></ul>
  • 15. &nbsp;
  • 16. Made possible by:
  • 17. Access to the internet Access to computing A nice user interface
  • 18. Some principles
  • 19. 1. Online communities are communities too!
  • 20. &nbsp;
  • 21. &nbsp;
  • 22. 2. Participation should be at the convenience of the participants.
  • 23. 3. Social media is communications, not Communications
  • 24. 4. Don’t assume that everyone is offline.
  • 25. 5. Interactive websites need interactive organisations
  • 26. The digital engagement toolkit
  • 27. 1. Go where people are 2. Right tool, right crowd
  • 28. Oh, and you don’t have to like, or use, everything
  • 29. &nbsp;
  • 30. &nbsp;
  • 31. &nbsp;
  • 32. &nbsp;
  • 33. &nbsp;
  • 34. &nbsp;
  • 35. &nbsp;
  • 36. &nbsp;
  • 37. &nbsp;
  • 38. &nbsp;
  • 39. &nbsp;
  • 40. The importance of a strategic approach
  • 41. This stuff works
  • 42. You must understand why you’re doing it though!
  • 43. Don’t ask “how can we use Twitter?”
  • 44. Focus on outcomes and needs and use the appropriate medium.
  • 45. What are you trying to achieve? What are you asking people to do?
  • 46. Change perceptions? Change behaviour? Improve services?
  • 47. The need for strategy – without losing flexibility
  • 48. &nbsp;
  • 49. Prototype Strategise Delegate
  • 50. Strategy: Objectives Implementation Evaluation Risk Management
  • 51. Also: a sign off procedure
  • 52. Other bits of paper: Policy Campaign plans
  • 53. Thanks for listening. Any questions?
  • 54. [email_address] www.kindofdigital.com twitter.com/kindofdigital

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