Your SlideShare is downloading. ×
0
Digital engagement: getting it right CIPR Public Sector Conference 13 th  October 2011
Helping public services use the internet to make them a bit  more interesting
Strategy Training Development
<ul><li>@davebriggs </li></ul><ul><li>[email_address] </li></ul><ul><li>www.davepress.net </li></ul>
Change is happening…
Walsall: Express & Star: 23k Facebook: 222k (thanks @danslee)
 
 
Consumerisation of technology
Mainframes Minicomputers Microcomputers Web / Mobile
Smaller, more personal (and harder to control)
So: digital engagement
<ul><li>100 million hours </li></ul><ul><li>200 billion hours </li></ul>
<ul><li>£5,500 </li></ul><ul><li>£153,516 </li></ul>
 
Made possible by:
Access to the internet Access to computing A nice user interface
Some principles
1. Online communities are communities too!
 
 
2. Participation should be at the convenience of the participants.
3. Social media is communications, not Communications
4. Don’t assume that everyone is offline.
5. Interactive websites need interactive organisations
The digital  engagement toolkit
1. Go where people are 2. Right tool, right crowd
Oh, and you don’t have to like, or use, everything
 
 
 
 
 
 
 
 
 
 
 
The importance of a strategic approach
This stuff works
You must understand why you’re doing it though!
Don’t ask  “how can we use Twitter?”
Focus on outcomes and needs and use the appropriate medium.
What are you trying to achieve? What are you asking people to do?
Change perceptions? Change behaviour? Improve services?
The need for strategy –  without losing flexibility
 
Prototype Strategise Delegate
Strategy: Objectives Implementation Evaluation Risk Management
Also: a sign off procedure
Other bits of paper: Policy Campaign plans
Thanks for listening. Any questions?
[email_address] www.kindofdigital.com twitter.com/kindofdigital
Upcoming SlideShare
Loading in...5
×

Getting digital engagement right

1,099

Published on

Delivered to the CIPR public services conference, October 2011.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,099
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Getting digital engagement right"

  1. 1. Digital engagement: getting it right CIPR Public Sector Conference 13 th October 2011
  2. 2. Helping public services use the internet to make them a bit more interesting
  3. 3. Strategy Training Development
  4. 4. <ul><li>@davebriggs </li></ul><ul><li>[email_address] </li></ul><ul><li>www.davepress.net </li></ul>
  5. 5. Change is happening…
  6. 6. Walsall: Express & Star: 23k Facebook: 222k (thanks @danslee)
  7. 9. Consumerisation of technology
  8. 10. Mainframes Minicomputers Microcomputers Web / Mobile
  9. 11. Smaller, more personal (and harder to control)
  10. 12. So: digital engagement
  11. 13. <ul><li>100 million hours </li></ul><ul><li>200 billion hours </li></ul>
  12. 14. <ul><li>£5,500 </li></ul><ul><li>£153,516 </li></ul>
  13. 16. Made possible by:
  14. 17. Access to the internet Access to computing A nice user interface
  15. 18. Some principles
  16. 19. 1. Online communities are communities too!
  17. 22. 2. Participation should be at the convenience of the participants.
  18. 23. 3. Social media is communications, not Communications
  19. 24. 4. Don’t assume that everyone is offline.
  20. 25. 5. Interactive websites need interactive organisations
  21. 26. The digital engagement toolkit
  22. 27. 1. Go where people are 2. Right tool, right crowd
  23. 28. Oh, and you don’t have to like, or use, everything
  24. 40. The importance of a strategic approach
  25. 41. This stuff works
  26. 42. You must understand why you’re doing it though!
  27. 43. Don’t ask “how can we use Twitter?”
  28. 44. Focus on outcomes and needs and use the appropriate medium.
  29. 45. What are you trying to achieve? What are you asking people to do?
  30. 46. Change perceptions? Change behaviour? Improve services?
  31. 47. The need for strategy – without losing flexibility
  32. 49. Prototype Strategise Delegate
  33. 50. Strategy: Objectives Implementation Evaluation Risk Management
  34. 51. Also: a sign off procedure
  35. 52. Other bits of paper: Policy Campaign plans
  36. 53. Thanks for listening. Any questions?
  37. 54. [email_address] www.kindofdigital.com twitter.com/kindofdigital
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×