Digital Engagement for CSPs

Digital engagement for CSPs Dave Briggs East of England Community Safety Forum 18th May 2011

Helping government use the internet to make itself a bit more interesCng

Strategy Training Development

RepKnight

@davebriggs dave@kindofdigital.com www.davepress.net

The benefits office to Number 10 in 5 years... ...and a blog. hOp://www.flickr.com/photos/downingstreet/3045344571/

Change is happening…

Communicate Play Work

Walsall: Express & Star: 23k Facebook: 222k (thanks @danslee)

ConsumerisaCon of technology

Mainframes Web / Mobile Minicomputers Microcomputers

Smaller, more personal (and harder to control)

So: digital engagement

100 million hours 200 billion hours

£5,500 £153,516

Made possible by:

Access to the internet Access to compuCng A nice user interface

Some principles

1. Online communiCes are communiCes too!

2. Engage people on their terms, not yours.

3. Culture maOers more than tech

Openess Transparency CollaboraCon CooperaCon

4. Don’t assume that everyone is oﬄine.

5. InteracCve websites need interacCve organisaCons

The toolkit

1. Go where people are 2. Right tool, right crowd

Use in community safety

This stuﬀ works

You must understand why you’re doing it though!

Think strategically

What are you trying to achieve? What are you asking people to do?

Change percepCons? Change behaviour? Improve services?

In summary:

The change is happening: deal with it Solve the parCcipaCon deﬁcit Know why you’re doing what you’re doing

Thank you for listening!

dave@kindofdigital.com www.kindofdigital.com twiOer.com/kindofdigital

Digital Engagement for CSPs

by Kind of Digital

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