Digital Engagement for CSPs

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Delivered to the East of England Community Safety Forum on 18th May 2011.

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Digital Engagement for CSPs

  1. 1. Digital  engagement  for  CSPs   Dave  Briggs   East  of  England  Community  Safety  Forum   18th  May  2011  
  2. 2. Helping  government  use  the  internet  to  make  itself  a  bit     more  interesCng  
  3. 3. Strategy   Training  Development  
  4. 4. Noot  
  5. 5. RepKnight  
  6. 6. @davebriggs  dave@kindofdigital.com  www.davepress.net  
  7. 7. The  benefits  office  to  Number  10  in  5  years...  ...and  a  blog.   hOp://www.flickr.com/photos/downingstreet/3045344571/  
  8. 8. Change  is  happening…  
  9. 9. Communicate   Play   Work  
  10. 10. Walsall:  Express  &  Star:  23k   Facebook:  222k   (thanks  @danslee)  
  11. 11. ConsumerisaCon  of  technology  
  12. 12. Mainframes  Web  /  Mobile   Minicomputers   Microcomputers  
  13. 13. Smaller,  more  personal  (and  harder  to  control)  
  14. 14. So:  digital  engagement  
  15. 15. 100  million  hours  200  billion  hours  
  16. 16. £5,500  £153,516  
  17. 17. Made  possible  by:  
  18. 18. Access  to  the  internet  Access  to  compuCng   A  nice  user  interface  
  19. 19. Some  principles  
  20. 20. 1.  Online  communiCes  are   communiCes  too!  
  21. 21. 2.  Engage  people  on  their  terms,   not  yours.  
  22. 22. 3.  Culture  maOers  more  than  tech  
  23. 23. Openess  Transparency  CollaboraCon  CooperaCon  
  24. 24. 4.  Don’t  assume  that  everyone  is   offline.  
  25. 25. 5.  InteracCve  websites  need   interacCve  organisaCons  
  26. 26. The  toolkit  
  27. 27. 1.  Go  where  people  are  2.  Right  tool,  right  crowd  
  28. 28. Use  in  community  safety  
  29. 29. This  stuff  works  
  30. 30. You  must  understand  why  you’re   doing  it  though!  
  31. 31. Think  strategically  
  32. 32. What  are  you  trying  to  achieve?  What  are  you  asking  people  to  do?  
  33. 33. Change  percepCons?   Change  behaviour?   Improve  services?  
  34. 34. In  summary:  
  35. 35. The  change  is  happening:  deal  with  it   Solve  the  parCcipaCon  deficit   Know  why  you’re  doing  what  you’re   doing  
  36. 36. Thank  you  for  listening!  
  37. 37. dave@kindofdigital.com  www.kindofdigital.com  twiOer.com/kindofdigital  

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