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  • 1. Digital  engagement  for  CSPs   Dave  Briggs   East  of  England  Community  Safety  Forum   18th  May  2011  
  • 2. Helping  government  use  the  internet  to  make  itself  a  bit     more  interesCng  
  • 3. Strategy   Training  Development  
  • 4. Noot  
  • 5. RepKnight  
  • 6. @davebriggs  dave@kindofdigital.com  www.davepress.net  
  • 7. The  benefits  office  to  Number  10  in  5  years...  ...and  a  blog.   hOp://www.flickr.com/photos/downingstreet/3045344571/  
  • 8. Change  is  happening…  
  • 9. Communicate   Play   Work  
  • 10. Walsall:  Express  &  Star:  23k   Facebook:  222k   (thanks  @danslee)  
  • 11. ConsumerisaCon  of  technology  
  • 12. Mainframes  Web  /  Mobile   Minicomputers   Microcomputers  
  • 13. Smaller,  more  personal  (and  harder  to  control)  
  • 14. So:  digital  engagement  
  • 15. 100  million  hours  200  billion  hours  
  • 16. £5,500  £153,516  
  • 17. Made  possible  by:  
  • 18. Access  to  the  internet  Access  to  compuCng   A  nice  user  interface  
  • 19. Some  principles  
  • 20. 1.  Online  communiCes  are   communiCes  too!  
  • 21. 2.  Engage  people  on  their  terms,   not  yours.  
  • 22. 3.  Culture  maOers  more  than  tech  
  • 23. Openess  Transparency  CollaboraCon  CooperaCon  
  • 24. 4.  Don’t  assume  that  everyone  is   offline.  
  • 25. 5.  InteracCve  websites  need   interacCve  organisaCons  
  • 26. The  toolkit  
  • 27. 1.  Go  where  people  are  2.  Right  tool,  right  crowd  
  • 28. Use  in  community  safety  
  • 29. This  stuff  works  
  • 30. You  must  understand  why  you’re   doing  it  though!  
  • 31. Think  strategically  
  • 32. What  are  you  trying  to  achieve?  What  are  you  asking  people  to  do?  
  • 33. Change  percepCons?   Change  behaviour?   Improve  services?  
  • 34. In  summary:  
  • 35. The  change  is  happening:  deal  with  it   Solve  the  parCcipaCon  deficit   Know  why  you’re  doing  what  you’re   doing  
  • 36. Thank  you  for  listening!  
  • 37. dave@kindofdigital.com  www.kindofdigital.com  twiOer.com/kindofdigital