Digital	  engagement	  for	  CSPs	                      Dave	  Briggs	   East	  of	  England	  Community	  Safety	  Forum	...
Helping	  government	  use	  the	  internet	  to	  make	  itself	  a	  bit	  	        more	  interesCng	  
Strategy	    Training	  Development	  
Noot	  
RepKnight	  
@davebriggs	  dave@kindofdigital.com	  www.davepress.net	  
The	  benefits	  office	  to	  Number	  10	  in	  5	  years...	  ...and	  a	  blog.	                                      hOp...
Change	  is	  happening…	  
Communicate	       Play	      Work	  
Walsall:	  Express	  &	  Star:	  23k	    Facebook:	  222k	         (thanks	  @danslee)	  
ConsumerisaCon	  of	  technology	  
Mainframes	  Web	  /	  Mobile	                                            Minicomputers	                           Microco...
Smaller,	  more	  personal	  (and	  harder	  to	  control)	  
So:	  digital	  engagement	  
100	  million	  hours	  200	  billion	  hours	  
£5,500	  £153,516	  
Made	  possible	  by:	  
Access	  to	  the	  internet	  Access	  to	  compuCng	   A	  nice	  user	  interface	  
Some	  principles	  
1.	  Online	  communiCes	  are	         communiCes	  too!	  
2.	  Engage	  people	  on	  their	  terms,	                   not	  yours.	  
3.	  Culture	  maOers	  more	  than	  tech	  
Openess	  Transparency	  CollaboraCon	  CooperaCon	  
4.	  Don’t	  assume	  that	  everyone	  is	                     offline.	  
5.	  InteracCve	  websites	  need	    interacCve	  organisaCons	  
The	  toolkit	  
1.	  Go	  where	  people	  are	  2.	  Right	  tool,	  right	  crowd	  
Use	  in	  community	  safety	  
This	  stuff	  works	  
You	  must	  understand	  why	  you’re	            doing	  it	  though!	  
Think	  strategically	  
What	  are	  you	  trying	  to	  achieve?	  What	  are	  you	  asking	  people	  to	  do?	  
Change	  percepCons?	   Change	  behaviour?	   Improve	  services?	  
In	  summary:	  
The	  change	  is	  happening:	  deal	  with	  it	        Solve	  the	  parCcipaCon	  deficit	   Know	  why	  you’re	  doin...
Thank	  you	  for	  listening!	  
dave@kindofdigital.com	  www.kindofdigital.com	  twiOer.com/kindofdigital	  
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Digital Engagement for CSPs

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Delivered to the East of England Community Safety Forum on 18th May 2011.

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Transcript of "Digital Engagement for CSPs"

  1. 1. Digital  engagement  for  CSPs   Dave  Briggs   East  of  England  Community  Safety  Forum   18th  May  2011  
  2. 2. Helping  government  use  the  internet  to  make  itself  a  bit     more  interesCng  
  3. 3. Strategy   Training  Development  
  4. 4. Noot  
  5. 5. RepKnight  
  6. 6. @davebriggs  dave@kindofdigital.com  www.davepress.net  
  7. 7. The  benefits  office  to  Number  10  in  5  years...  ...and  a  blog.   hOp://www.flickr.com/photos/downingstreet/3045344571/  
  8. 8. Change  is  happening…  
  9. 9. Communicate   Play   Work  
  10. 10. Walsall:  Express  &  Star:  23k   Facebook:  222k   (thanks  @danslee)  
  11. 11. ConsumerisaCon  of  technology  
  12. 12. Mainframes  Web  /  Mobile   Minicomputers   Microcomputers  
  13. 13. Smaller,  more  personal  (and  harder  to  control)  
  14. 14. So:  digital  engagement  
  15. 15. 100  million  hours  200  billion  hours  
  16. 16. £5,500  £153,516  
  17. 17. Made  possible  by:  
  18. 18. Access  to  the  internet  Access  to  compuCng   A  nice  user  interface  
  19. 19. Some  principles  
  20. 20. 1.  Online  communiCes  are   communiCes  too!  
  21. 21. 2.  Engage  people  on  their  terms,   not  yours.  
  22. 22. 3.  Culture  maOers  more  than  tech  
  23. 23. Openess  Transparency  CollaboraCon  CooperaCon  
  24. 24. 4.  Don’t  assume  that  everyone  is   offline.  
  25. 25. 5.  InteracCve  websites  need   interacCve  organisaCons  
  26. 26. The  toolkit  
  27. 27. 1.  Go  where  people  are  2.  Right  tool,  right  crowd  
  28. 28. Use  in  community  safety  
  29. 29. This  stuff  works  
  30. 30. You  must  understand  why  you’re   doing  it  though!  
  31. 31. Think  strategically  
  32. 32. What  are  you  trying  to  achieve?  What  are  you  asking  people  to  do?  
  33. 33. Change  percepCons?   Change  behaviour?   Improve  services?  
  34. 34. In  summary:  
  35. 35. The  change  is  happening:  deal  with  it   Solve  the  parCcipaCon  deficit   Know  why  you’re  doing  what  you’re   doing  
  36. 36. Thank  you  for  listening!  
  37. 37. dave@kindofdigital.com  www.kindofdigital.com  twiOer.com/kindofdigital  
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