Information economy and social networking

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มหาวิทยาลัยกรุงเทพ

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มหาวิทยาลัยกรุงเทพ วิทยาเขตรังสิต

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Information economy and social networking

  1. 1. information economy & social networking Noppadol Weerakitti Noppadol information technology and facility management director Thailand Creative & Design Center (TCDC)facebook.com/noppadol.weerakitti
  2. 2. todaythe word creativeunderstanding global trendssocial networking & librarylibrary; knowledge infrastructure for the 21stcentury
  3. 3. creative quality qualitative changesolution choices technology positive skill practicalcommonsense material knowledge human observation
  4. 4. what is our product?Starbucks ... a third place between work and home. Cisco ... human connections that change the way we live, work, play, and learn. Apple ... tools to unleash human potential.Our Library .......
  5. 5. understanding global trends
  6. 6. global trends
  7. 7. long tail Unlimited Supplies create unlimited demandsmass customization lowered flight costs = more travel, more risk-taking lower search costs = broader vistas, more willingness to go off the beaten path better word-of-mouth tools = bottoms-up hits peer ratings, reviews reinforce authentic success, punish manufactured experience
  8. 8. freemium economy = free + premium free songs, pay for loyalty free play, pay for extra
  9. 9. crowdsourcing + wikinomics www.siamsquare.co.thwww.innocentive.com www.local-motors.com
  10. 10. un-conferencinga new form of social organization 1. Whoever comes are the right people 2. Whatever happens is the only thing that could have 3. Whenever it starts is the right time 4. When its over, its over 5. The Law of Two Feet ("If you are not learning or contributing to a talk or presentation or discussion it is your responsibility to find somewhere where you can contribute or learn"). Like all laws or principles at an Unconference, participants should feel free to break any or all of these rules if they feel that they are not contributing to the intellectual rigour or content of the event. From the UnConference Rules via Scratchpad
  11. 11. critical mass(Critical Mass) (Global IT Superpower) (Critical Number) IT Kiosks 12 . .49
  12. 12. {new business model}groupon model = group + coupon
  13. 13. "The Web is Dead. Long Live the Internet"You ve spent the day on theInternet but not on the Web.And you are not alone.
  14. 14. social networking www.youtube.com/watch?v=6a_KF7TYKVc
  15. 15. 2010 Internet 17,486,400 66,404,688 26.3 % 19,824,200http://www.internetworldstats.com
  16. 16. 2005 20106.2% 11.7%105,000 Broadband Internet 2,630,800 (euromonitor international)
  17. 17. FacebookOnline 70.30 % 47.5% 52.5% (checkfacebook.com)
  18. 18. Social Network & Library: http://www.libraryhub.in.th/2011/04/27/poll-library-need-social-media/
  19. 19. Social Networking Social Media Big 3 Social Media Facebook Twitter Youtube Social Media 2009 $665 million $835 million 2010 42% 23% Social Networking ( 16%) 10% 8.3% ( 12%) 4.4% Online portal Yahoo Google ( 5.5%) 3.9% ( 3.5%) Social Media as Search Engine Facebook Social Network as Information Resourcce Twitter Online Word of Mouth iPhone BackBerry: Social Networking Social Media (http://www.stks.or.th/blog/?p=6050)
  20. 20. Generation Y 1978-2000 2010 Generation Y 10 16% Generation Y Confidence Connection Choice Spend and Shorter attention: Social Networking Social Media (http://www.stks.or.th/blog/?p=6050)
  21. 21. LibcampUbon :LibCampLibcampubon#1 1 3 2554 09.00-16.00 . 21
  22. 22. / (TACIT à EXPLICIT ) 1 + 1 +/
  23. 23. / ( ) (Coffee Table
  24. 24. mobile applications library services videocast eContent podcast delivery
  25. 25. =
  26. 26. Free content based PR 24
  27. 27. location-based services The Mayor of the TCDC,Mr. Somchai Duangdee,RecommendsCreative Economy by twitter facebookJohn Howkins google map wifi : "Dance with your imagination and change your life" 6th Floor The Emporium Shopping Complex 622 Sukhumvit 24, Bangkok 10110 Thailand Twitter.com/TCDC Library, Design Center, Exhibition, Resource Center, Design Shop, Coffee shop Bangkok, Sukhumvit, Emporium, design, creative, coffee, wifi, music, books, seminar
  28. 28. 28
  29. 29. www.twitter.com/kindaiproject 225 29
  30. 30. www.facebook.com/kindaiproject 951 30
  31. 31. www.facebook.com/kindaiproject 951 31
  32. 32. library, knowledge infrastructure for the 21st century
  33. 33. critical needs ?Source: How libraries stack up: 2010http://www.oclc.org/us/en/reports/pdfs/214109usf_how_libraries_stack_up.pdf
  34. 34. Source: How libraries stack up: 2010?
  35. 35. ?Source: How libraries stack up: 2010
  36. 36. ?Source: How libraries stack up: 2010

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