Managing Your Brand in a Digital
Environment

SPEAKER
Kinoti Gituma, Founder & Managing Director of KinConsult
• 12 Years experience working in eCommerce
demand generation and online brand management
• Consulting and representation for marketers,
agencies, media companies and technology
companies in Silicon Valley
• Sold everything online from golf balls on eBay to
million dollar servers on Google.
• Manage relationships with top search vendors
• Drive sales with e-mail marketing
• Drive consumer generated media through social
media platforms

AGENDA
1. Behavior Shift
2. Brand building
evolution
3. Wake-up call
4. Guidelines & Best
Practices
5. Q&A

BEHAVIOR
• BEHAVIORS ARE
CHANGING
• A REVOLUTION
HAPPENS WHEN
SOCIETY ADOPTS
NEW BEHAVIORS
• TIME FOR YOU TO
ADOPT NEW
BEHAVIORS

WHAT IS IN A BRAND?
• GREAT BRAND = GREAT
STORY
• YOUR BRAND WILL
INCREASINGLY DEPEND
ON WHAT IS SEARCHED
FOR DIGITALLY

DIGITAL ENVIRONMENT
• Electronic environment
where dialogue takes
place
• Old media is monologue
• Shift from Push to Pull
• Battle of the 3 Screens

EVOLUTION OF BRAND BUILDING
OLD NEW
MONOLOGUE DIALOGUE
MESSAGE CONVERSATION
STATIC DYNAMIC
LOOK & FEEL EXPERIENCE
POSING AUTHENTICITY
SIMPLICITY COMPLEXITY
TOUCH POINTS ENGAGEMENTS
AUDIENCE COMMUNITY
SHOTGUN LASER GUN

WAKE UP CALL!

1. Clever Digital Presence

2. Search Engines

3. Rich E-mail campaigns

4. Display/Banner/Content Match

5. Mobile Media

6. Consumer Generated Media

Q&A
info@kinconsult.com
www.kinconsult.com
Twitter: @kinconsult
facebook.com/kinoti
1-510-545-4083