KinConsult Manging your Brand in a Digital Environment
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KinConsult Manging your Brand in a Digital Environment

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Highlights change in using media from push to pull. Gives best practices in using new media to manage your brand in a changing digital environment.

Highlights change in using media from push to pull. Gives best practices in using new media to manage your brand in a changing digital environment.

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    KinConsult Manging your Brand in a Digital Environment KinConsult Manging your Brand in a Digital Environment Presentation Transcript

    • Managing Your Brand in a Digital Environment
    • SPEAKER Kinoti Gituma, Founder & Managing Director of KinConsult • 12 Years experience working in eCommerce demand generation and online brand management • Consulting and representation for marketers, agencies, media companies and technology companies in Silicon Valley • Sold everything online from golf balls on eBay to million dollar servers on Google. • Manage relationships with top search vendors • Drive sales with e-mail marketing • Drive consumer generated media through social media platforms
    • AGENDA 1. Behavior Shift 2. Brand building evolution 3. Wake-up call 4. Guidelines & Best Practices 5. Q&A
    • BEHAVIOR • BEHAVIORS ARE CHANGING • A REVOLUTION HAPPENS WHEN SOCIETY ADOPTS NEW BEHAVIORS • TIME FOR YOU TO ADOPT NEW BEHAVIORS
    • WHAT IS IN A BRAND? • GREAT BRAND = GREAT STORY • YOUR BRAND WILL INCREASINGLY DEPEND ON WHAT IS SEARCHED FOR DIGITALLY
    • DIGITAL ENVIRONMENT • Electronic environment where dialogue takes place • Old media is monologue • Shift from Push to Pull • Battle of the 3 Screens
    • EVOLUTION OF BRAND BUILDING OLD NEW MONOLOGUE DIALOGUE MESSAGE CONVERSATION STATIC DYNAMIC LOOK & FEEL EXPERIENCE POSING AUTHENTICITY SIMPLICITY COMPLEXITY TOUCH POINTS ENGAGEMENTS AUDIENCE COMMUNITY SHOTGUN LASER GUN
    • WAKE UP CALL!
    • 1. Clever Digital Presence
    • 2. Search Engines
    • 3. Rich E-mail campaigns
    • 4. Display/Banner/Content Match
    • 5. Mobile Media
    • 6. Consumer Generated Media
    • Q&A info@kinconsult.com www.kinconsult.com Twitter: @kinconsult facebook.com/kinoti 1-510-545-4083