KinConsult Manging your Brand in a Digital Environment

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Highlights change in using media from push to pull. Gives best practices in using new media to manage your brand in a changing digital environment.

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KinConsult Manging your Brand in a Digital Environment

  1. 1. Managing Your Brand in a Digital Environment
  2. 2. SPEAKER Kinoti Gituma, Founder & Managing Director of KinConsult • 12 Years experience working in eCommerce demand generation and online brand management • Consulting and representation for marketers, agencies, media companies and technology companies in Silicon Valley • Sold everything online from golf balls on eBay to million dollar servers on Google. • Manage relationships with top search vendors • Drive sales with e-mail marketing • Drive consumer generated media through social media platforms
  3. 3. AGENDA 1. Behavior Shift 2. Brand building evolution 3. Wake-up call 4. Guidelines & Best Practices 5. Q&A
  4. 4. BEHAVIOR • BEHAVIORS ARE CHANGING • A REVOLUTION HAPPENS WHEN SOCIETY ADOPTS NEW BEHAVIORS • TIME FOR YOU TO ADOPT NEW BEHAVIORS
  5. 5. WHAT IS IN A BRAND? • GREAT BRAND = GREAT STORY • YOUR BRAND WILL INCREASINGLY DEPEND ON WHAT IS SEARCHED FOR DIGITALLY
  6. 6. DIGITAL ENVIRONMENT • Electronic environment where dialogue takes place • Old media is monologue • Shift from Push to Pull • Battle of the 3 Screens
  7. 7. EVOLUTION OF BRAND BUILDING OLD NEW MONOLOGUE DIALOGUE MESSAGE CONVERSATION STATIC DYNAMIC LOOK & FEEL EXPERIENCE POSING AUTHENTICITY SIMPLICITY COMPLEXITY TOUCH POINTS ENGAGEMENTS AUDIENCE COMMUNITY SHOTGUN LASER GUN
  8. 8. WAKE UP CALL!
  9. 9. 1. Clever Digital Presence
  10. 10. 2. Search Engines
  11. 11. 3. Rich E-mail campaigns
  12. 12. 4. Display/Banner/Content Match
  13. 13. 5. Mobile Media
  14. 14. 6. Consumer Generated Media
  15. 15. Q&A info@kinconsult.com www.kinconsult.com Twitter: @kinconsult facebook.com/kinoti 1-510-545-4083

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