Location Based
Content

Kinan Sweidan

content relevancy
• page ranking
• social recommendations
• publish time
• geo location

why mobile?

mobi.nature
• anytime, anywhere
• right to the point information
• few round trips
• limited interaction
• heterogeneous environments
• diverse users

mobi.location

GPS

tower id

wifi / bluetooth
John Jim
Steve Mary

geo IP

self-reported

mobi.dimensions
• usability
• accuracy
• availability
• personalization
• trust & privacy

location matters
• news, classifieds, sports, photos
• social networks
• places, venues, events
• shopping

maps tell stories

geoTagging

tagging
• geotagged
• geo:lat=latitude e.g. geo:lat=51.4989
• geo:lon=longitude e.g. geo:long=0.1786

microformats
<span class='geo'>
<span class='latitude'>50.167958</span>;
<span class='longitude'>-97.133185</span>
</span>

geoURL
<meta name=\"geo.position\" content=\"50.167958;-97.133185\">
<meta name=\"geo.placename\" content=\"Rockwood Rural Municipality, Manitoba, Canada\">
<meta name=\"geo.region\" content=\"ca-mb\">

GeoRSS
• simple
<georss:point>45.256 -71.92</georss:point>
• GML
<georss:where>
<gml:Point>
<gml:pos>45.256 -71.92</gml:pos>
</gml:Point>
</georss:where>

geocoded photos

Thank you.

Kinan Sweidan
Partner & Software Architect
kinan@jambo.net