McDonald's is exploring a digital strategy focused on social media and online platforms to promote their brand, advertise products and services, and stay top of mind for customers. Their campaign will center around using social media like Facebook, Twitter, and blogging within a set budget to promote McDonald's and keep up with competitors in the digital space.

1. McDonald’s
Youngwoo Kim

2. Digital Strategy
• Social media
• Online

3. Social Media
• Facebook
• Blog
• Twitter
• TV
• Internet
• E-mail

4. Reasons
• Promote/PR
• Advertise
• Keep in customer’s mind
• Brand image

5. Campaign of Digital strategy
• Big idea
▫ Two reasons
 Promote
 Not one step behind from other companies

6. Budget
• Blog
• Facebook or twitter

7. Questions
• Any questions ?

8. Thank you