WordCamp Philippines 2012 WordPress and SEO Presentation
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WordCamp Philippines 2012 WordPress and SEO Presentation

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Lecture delivered at WordCamp Philippines 2012 - WordPress and SEO Presentation, AIM, Makati City, Philippines, October 27.

Lecture delivered at WordCamp Philippines 2012 - WordPress and SEO Presentation, AIM, Makati City, Philippines, October 27.

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    WordCamp Philippines 2012 WordPress and SEO Presentation WordCamp Philippines 2012 WordPress and SEO Presentation Presentation Transcript

    • WordPress and SEO 2012 WordCamp Philippines Kim Tyrone AgapitoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • WordPress InstallationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • FantasticoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • SimpleScriptsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • SoftaculousKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Auto InstallersKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • WP Manual Install Take Total Control Only a Minute or Two Longer Reduce Security Vulnerabilities Reduce Installation Bugs Reduce Update Conflict and Bugs Future Proof Yourself and Your BlogKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Secret key to invalidate cookies Helps you recover hacked blogKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Put it in your config.php Upload via FTPKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Basic Optimization in site title: Keyword vs BrandingDon’t use admin as username to increase securityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Site SecurityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Site Title OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Site Security Site Title OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • http://bit.ly/hackedwpKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Basic Optimization in site title: Keyword vs BrandingTagline or Description: more for users, less SEODecide www vs non-www KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Set feed to summary unless you want to feed scrapersAll others self-explanatory KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Attempt to notify: send pingbacks, bad for shared hostAll others self-explanatory KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page ProtectionKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Set to private until you and your site is readyKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • An important SEO factor Can easily trigger spam flagKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • ProxyListIP.com Hundreds of posts per dayKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Keyword in URLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Site Security Site Title Optimization On-Page Protection Keyword in URLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Guest post hub w/ article directory posting frequency Thousands of posts can mean trouble for wrong permalink structure KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Number string is %day%%seconds%Once it reaches thousands of posts, it won’t have SQL problemsNews sites, WP powered article directories, classifieds sites etc KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Uses %day% Hundreds to few thousands won’t be a problemKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Permalink Structure Light on WP DB / Reduce SQL Queries, Post Tables Shouldn’t start with %category%, %tag% %postname%, %author%KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Permalink Structure %year% The year of the post, four digits %monthnum% Month of the year %day% Day of the month %hour% Hour of the day %minute% Minute of the hour %second% Second of the minuteKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • SEO Friendly URLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • UsabilityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Site SpeedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • DB OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Site Security Site Title Optimization On-Page Protection Keyword in URL SEO Friendly URL UsabilityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Site Speed DB OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Not All Themes are Created EqualKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme: A LOTKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme: TITLESKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme:KEYWORDSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme:HTML TAGSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme:NAVIGATIONKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme: LINKINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme:LINK ATTRIBUTEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme: MARKUPSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme:HTML CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme: CSS CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme: META DATAKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme:BOUNCE RATEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme:CONTENT FOLDKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • On-Page SEO Factors Affected by Theme: ALMOST EVERYTHINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Ultimate WP SEO Theme is a MythUltimate WP SEO Plugin is a MythIt’s the CAREFUL Combination andIntegration of Theme + Plugin that is close to Reality KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Optimized WP ThemeKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • LightKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • SimpleKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • ResponsiveKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • FlexibleKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • WidgetizedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Not EncryptedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Pro CodedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • CleanKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • CompatibleKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Optimized Web DesignKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • <hx> tags are very importantMake sure you don’t use them for aesthetic purposes ONLY <h1-3> tags on titles, subtitles, kickers <strong> on keywords Use different styling / elements on sidebar labels KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • http://bit.ly/html5seoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Optimized HTML TagsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • robots.txt contentKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Optimized SE InstructionKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Coding+ WP PluginsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Natural, not spammyTitle must compliment the description, description must compliment the keywords Very powerful plugin, a bit “resource hog” KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Optimized Meta DataKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Optimized PagesKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Very lightweight Sitemap PluginPerfect for blogs or sites with thousands to millions of posts Developer is a nice guy KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Segmented sitemaps for posts, pages, categories etcLess stress to server and target crawlerReally scalable KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Sitemap XMLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • AuthorRank Google Ranking SignalKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Google AuthorRankKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Social IntegrationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Your blog pings crawlers / bots everytime you make achange on itAdd something on the blogroll - pingEdit your footer - pingEdit a post - pingApprove a comment - pingExcessive pings = spam KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Regulates the number of times you ping servers per xminuteBetter ping services managementBetter control of crawl rate KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Optimized PingingKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Wrong: clickable image for no reason KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Wastes a click - literallyWastes a visitor, increases bounce rate KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Javascript code : Remove Links on Images Improves CTR to more important links:CTA, Content, Ads KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • http://bit.ly/imageseoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Image OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Visitors will have another chance NOT to leave yourwebsiteImproves CTRImproves engagementImproves bounce rate KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Benefit from content scrapersCatch content thieves KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Scraper ProtectionKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Improve Internal Linking StructureBuilds authority, PR etc KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Improved Internal LinkingKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Content on Top, Code BelowKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Monitor your website’s loading performanceEmails you personalized alerts KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Homepage Loading SpeedSingle Page Loading Speed KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Users Leave a Site if it hasn’t Load in: 4 SecondsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Page Load SpeedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Site Security Site Title Optimization On-Page Protection Keyword in URL SEO Friendly URL UsabilityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Site Speed DB Optimization Optimized Web Design Optimized HTML Tags Optimized SE Instructions Optimized Meta DataKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Optimized Pages / Post Pages Sitemap XML Google AuthorRank Social Integration Optimized Pinging Image OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • Scraper Protection Improved Internal Linking Content on Top, Code Below Page Load SpeedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
    • KimoftheWorld.comgplus.to/searchspecialistfb.com/kimtyroneagapito@kimoftheworldArticleScholar.com