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WordCamp Philippines 2012 WordPress and SEO Presentation

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Lecture delivered at WordCamp Philippines 2012 - WordPress and SEO Presentation, AIM, Makati City, Philippines, October 27.

Lecture delivered at WordCamp Philippines 2012 - WordPress and SEO Presentation, AIM, Makati City, Philippines, October 27.

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  • 1. WordPress and SEO 2012 WordCamp Philippines Kim Tyrone AgapitoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 2. WordPress InstallationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 3. FantasticoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 4. SimpleScriptsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 5. SoftaculousKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 6. Auto InstallersKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 7. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 8. WP Manual Install Take Total Control Only a Minute or Two Longer Reduce Security Vulnerabilities Reduce Installation Bugs Reduce Update Conflict and Bugs Future Proof Yourself and Your BlogKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 9. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 10. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 11. Secret key to invalidate cookies Helps you recover hacked blogKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 12. Put it in your config.php Upload via FTPKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 13. Basic Optimization in site title: Keyword vs BrandingDon’t use admin as username to increase securityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 14. Site SecurityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 15. Site Title OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 16. Site Security Site Title OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 17. http://bit.ly/hackedwpKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 18. Basic Optimization in site title: Keyword vs BrandingTagline or Description: more for users, less SEODecide www vs non-www KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 19. Set feed to summary unless you want to feed scrapersAll others self-explanatory KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 20. Attempt to notify: send pingbacks, bad for shared hostAll others self-explanatory KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 21. On-Page ProtectionKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 22. Set to private until you and your site is readyKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 23. An important SEO factor Can easily trigger spam flagKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 24. ProxyListIP.com Hundreds of posts per dayKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 25. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 26. Keyword in URLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 27. Site Security Site Title Optimization On-Page Protection Keyword in URLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 28. Guest post hub w/ article directory posting frequency Thousands of posts can mean trouble for wrong permalink structure KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 29. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 30. Number string is %day%%seconds%Once it reaches thousands of posts, it won’t have SQL problemsNews sites, WP powered article directories, classifieds sites etc KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 31. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 32. Uses %day% Hundreds to few thousands won’t be a problemKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 33. Permalink Structure Light on WP DB / Reduce SQL Queries, Post Tables Shouldn’t start with %category%, %tag% %postname%, %author%KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 34. Permalink Structure %year% The year of the post, four digits %monthnum% Month of the year %day% Day of the month %hour% Hour of the day %minute% Minute of the hour %second% Second of the minuteKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 35. SEO Friendly URLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 36. UsabilityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 37. Site SpeedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 38. DB OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 39. Site Security Site Title Optimization On-Page Protection Keyword in URL SEO Friendly URL UsabilityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 40. Site Speed DB OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 41. Not All Themes are Created EqualKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 42. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 43. On-Page SEO Factors Affected by Theme: A LOTKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 44. On-Page SEO Factors Affected by Theme: TITLESKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 45. On-Page SEO Factors Affected by Theme:KEYWORDSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 46. On-Page SEO Factors Affected by Theme:HTML TAGSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 47. On-Page SEO Factors Affected by Theme:NAVIGATIONKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 48. On-Page SEO Factors Affected by Theme: LINKINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 49. On-Page SEO Factors Affected by Theme:LINK ATTRIBUTEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 50. On-Page SEO Factors Affected by Theme: MARKUPSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 51. On-Page SEO Factors Affected by Theme:HTML CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 52. On-Page SEO Factors Affected by Theme: CSS CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 53. On-Page SEO Factors Affected by Theme: META DATAKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 54. On-Page SEO Factors Affected by Theme:BOUNCE RATEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 55. On-Page SEO Factors Affected by Theme:CONTENT FOLDKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 56. On-Page SEO Factors Affected by Theme: ALMOST EVERYTHINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 57. Ultimate WP SEO Theme is a MythUltimate WP SEO Plugin is a MythIt’s the CAREFUL Combination andIntegration of Theme + Plugin that is close to Reality KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 58. Optimized WP ThemeKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 59. LightKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 60. SimpleKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 61. ResponsiveKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 62. FlexibleKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 63. WidgetizedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 64. Not EncryptedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 65. Pro CodedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 66. CleanKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 67. CompatibleKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 68. Optimized Web DesignKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 69. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 70. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 71. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 72. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 73. <hx> tags are very importantMake sure you don’t use them for aesthetic purposes ONLY <h1-3> tags on titles, subtitles, kickers <strong> on keywords Use different styling / elements on sidebar labels KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 74. http://bit.ly/html5seoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 75. Optimized HTML TagsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 76. robots.txt contentKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 77. Optimized SE InstructionKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 78. Coding+ WP PluginsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 79. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 80. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 81. Natural, not spammyTitle must compliment the description, description must compliment the keywords Very powerful plugin, a bit “resource hog” KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 82. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 83. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 84. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 85. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 86. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 87. Optimized Meta DataKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 88. Optimized PagesKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 89. Very lightweight Sitemap PluginPerfect for blogs or sites with thousands to millions of posts Developer is a nice guy KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 90. Segmented sitemaps for posts, pages, categories etcLess stress to server and target crawlerReally scalable KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 91. Sitemap XMLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 92. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 93. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 94. AuthorRank Google Ranking SignalKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 95. Google AuthorRankKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 96. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 97. Social IntegrationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 98. Your blog pings crawlers / bots everytime you make achange on itAdd something on the blogroll - pingEdit your footer - pingEdit a post - pingApprove a comment - pingExcessive pings = spam KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 99. Regulates the number of times you ping servers per xminuteBetter ping services managementBetter control of crawl rate KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 100. Optimized PingingKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 101. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 102. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 103. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 104. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 105. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 106. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 107. Wrong: clickable image for no reason KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 108. Wastes a click - literallyWastes a visitor, increases bounce rate KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 109. Javascript code : Remove Links on Images Improves CTR to more important links:CTA, Content, Ads KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 110. http://bit.ly/imageseoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 111. Image OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 112. Visitors will have another chance NOT to leave yourwebsiteImproves CTRImproves engagementImproves bounce rate KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 113. Benefit from content scrapersCatch content thieves KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 114. Scraper ProtectionKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 115. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 116. Improve Internal Linking StructureBuilds authority, PR etc KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 117. Improved Internal LinkingKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 118. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 119. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 120. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 121. Content on Top, Code BelowKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 122. Monitor your website’s loading performanceEmails you personalized alerts KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 123. Homepage Loading SpeedSingle Page Loading Speed KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 124. Users Leave a Site if it hasn’t Load in: 4 SecondsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 125. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 126. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 127. Page Load SpeedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 128. Site Security Site Title Optimization On-Page Protection Keyword in URL SEO Friendly URL UsabilityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 129. Site Speed DB Optimization Optimized Web Design Optimized HTML Tags Optimized SE Instructions Optimized Meta DataKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 130. Optimized Pages / Post Pages Sitemap XML Google AuthorRank Social Integration Optimized Pinging Image OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 131. Scraper Protection Improved Internal Linking Content on Top, Code Below Page Load SpeedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  • 132. KimoftheWorld.comgplus.to/searchspecialistfb.com/kimtyroneagapito@kimoftheworldArticleScholar.com