How Google Panda Changed SEO Copywriting + Utilizing Content and Web 2.0 for SEO

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Presentation used on 1st SEO Organization Philippines National Membership Assembly. Lecture by Kim Tyrone Agapito. …

Presentation used on 1st SEO Organization Philippines National Membership Assembly. Lecture by Kim Tyrone Agapito.

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  • 1. How Panda Changed SEO Copywriting + Utilizing Content and Web 2.0 for SEO Kim Tyrone Agapito
  • 2.
    • Who Am I
    Fast Outline
    • Is There Really Money in Blogging?
    • Skills Needed
    • Ways You Can Make Money from Your Blog
    • Conclusion
    • Numbers in Blogging
    Kim Tyrone Agapito
  • 3. Basic SEO for Copywriting Kim Tyrone Agapito
    • Keyword in title
    • Proper KW density, once/twice every 50 – 100 words
    Kim Tyrone Agapito
  • 4. Basic SEO for Copywriting Kim Tyrone Agapito
    • Use of Txt formatting tags like heading, bold, italics etc
    Kim Tyrone Agapito
  • 5. Basic SEO for Copywriting Kim Tyrone Agapito
    • Explore Different Article Types *
    * You can classify articles based on different criteria, this classification is based on how they appear for both readers and search engines
    • List type
    • How to
    • Essay type
    • News article
    • Wikipedia type
    Kim Tyrone Agapito
  • 6. Basic SEO for Copywriting Kim Tyrone Agapito
    • Employ synonyms and semantically related keywords
    • Tilde ~ in search
    • Google KW tool
    • Other KW tools
    Kim Tyrone Agapito
  • 7. Basic SEO for Copywriting Kim Tyrone Agapito
    • Tilde ~ in search
    Kim Tyrone Agapito
  • 8. Basic SEO for Copywriting Kim Tyrone Agapito https://adwords.google.com/select/KeywordToolExternal
    • Other KW tools
    • Google KW tool
    Kim Tyrone Agapito
  • 9. Basic SEO for Copywriting Kim Tyrone Agapito
    • Interlink Articles
    * I told you they were basic. LOL. Kim Tyrone Agapito
  • 10. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Bounce Rate Defined:
    Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy. http:// www.google.com/support/analytics/bin/answer.py?answer =81986 Really a concept involving LPO + Analytics + Adwords + PPC Kim Tyrone Agapito
  • 11. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Bounce Rate Affects Rankings and Reducing it Should be Considered in Making Content
    • 80% bounce rate for blog is okay, if higher then your blog could use tips on the next slide
    Kim Tyrone Agapito
  • 12. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Maintain Keyword Integrity
    • Don’t target unnecessary words
    * I say the one who writes with Integrity writes SEO-soundly. (friendly won’t work because it’s an adj. not an adv.)
    • Avoid diluting not just your keywords but the content of your article as a whole – segues (Filipino definition) aren’t good
    • Don’t try to hit two birds with one stone. Neither Google nor your readers have wings and webbed feet
    Kim Tyrone Agapito
  • 13. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Target specific topics
    • Principles in long tail KWs apply
    • How specific? Very. Think laser targeted / sniper spotted
    Ex. Copywriting Tips > Advanced Copywriting Tips > Advanced Copywriting tips for SEO Experts > Advanced Copywriting tips for SEO Experts who Hate English > Kim Tyrone Agapito
  • 14. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Ultimate Benefit of Targeting Specific Topics
    • Not only you will be able to target relevant keywords or key phrases but you will also make your writing a lot easier and faster
    Kim Tyrone Agapito
  • 15. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Improving Your Content
    • Write intelligently – never underestimate your readers.
    • Write like a pro, if you can’t hire someone who can
    Kim Tyrone Agapito
  • 16. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Improving Your Content
    • Use the language of your audience – you are writing for your readers, not for yourself
    • Expound acronyms and explain industry terms
    Kim Tyrone Agapito
  • 17. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Improving Your Content
    • Have an outline, be coherent, have a clear lead, body and conclusion
    • All basic rules in journalism may apply
    Kim Tyrone Agapito
  • 18. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Content Readability
    • Have enough spaces or breakers white areas
    • Proper paragraphs not kilometric type of texts, follow proper writing guidelines. Avoid causing too much strain to the eyes of your readers
    • Difference in text formatting, again the use of txt formatting tags like bold, italics etc
    Kim Tyrone Agapito
  • 19. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Grab Your Readers’ Attention
    • Good and Catchy Headline
    • Mind Blowing Lead
    • Pictures
    Kim Tyrone Agapito
  • 20. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Grab Your Readers’ Attention
    • Encourage Commenting
    • Recommend Related Posts
    • Recommend Popular Posts
    Kim Tyrone Agapito
  • 21. Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito
    • Grab Your Readers’ Attention
    • Integrating Social Media is a Must
    • Facebook
    • Twitter
    • Google +
    * But if you’re just aiming for Ad clicks on Adsense and Infolinks or whatever, that is entirely a different case. Kim Tyrone Agapito
  • 22. Content for Panda Update Kim Tyrone Agapito Content is King. Not all content is fitted to be a King Some are written out to be lame and bad Jokers But not all content is created equal. Kim Tyrone Agapito
  • 23. Content for Panda Update Kim Tyrone Agapito What is Bad Content?
    • Scraped content, ie rss sites, wp robot driven sites and the likes, content stolen from the blogs/websites of others
    • Automatically generated content by tools, blasting, aggregation etc
    Kim Tyrone Agapito
  • 24. Content for Panda Update Kim Tyrone Agapito What is Bad Content?
    • Unnatural and manipulated content: ie keyword-stuffed content for MFA sites, gibberish content, WP caffeinated content and the likes
    • Obviously spun content, we’ll go more into that later
    Kim Tyrone Agapito
  • 25. Content for Panda Update Kim Tyrone Agapito What is Good Content? Google Article: More guidance on building high-quality sites Out of the 23 points highlighted by Google.. How many addressed website’s Content? 22 Panda is clearly about Content. Kim Tyrone Agapito
  • 26. Content for Panda Update Kim Tyrone Agapito 22 / 23 Points by Google
    • Would you trust the information presented in this article?
    • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
    • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
    • Does this article have spelling, stylistic, or factual errors?
    • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
    Kim Tyrone Agapito
  • 27. Content for Panda Update Kim Tyrone Agapito 22 / 23 Points by Google
    • Does the article provide original content or information, original reporting, original research, or original analysis?
    • Does the page provide substantial value when compared to other pages in search results?
    • How much quality control is done on content?
    • Does the article describe both sides of a story?
    • Is the site a recognized authority on its topic?
    Kim Tyrone Agapito
  • 28. Content for Panda Update Kim Tyrone Agapito 22 / 23 Points by Google
    • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
    • Was the article edited well, or does it appear sloppy or hastily produced?
    • For a health related query, would you trust information from this site?
    • Would you recognize this site as an authoritative source when mentioned by name?
    Kim Tyrone Agapito
  • 29. Content for Panda Update Kim Tyrone Agapito 22 / 23 Points by Google
    • Does this article provide a complete or comprehensive description of the topic?
    • Does this article contain insightful analysis or interesting information that is beyond obvious?
    • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
    • Does this article have an excessive amount of ads that distract from or interfere with the main content?
    Kim Tyrone Agapito
  • 30. Content for Panda Update Kim Tyrone Agapito 22 / 23 Points by Google
    • Would you expect to see this article in a printed magazine, encyclopedia or book?
    • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
    • Are the pages produced with great care and attention to detail vs. less attention to detail?
    • Would users complain when they see pages from this site?
    Kim Tyrone Agapito
  • 31. Content for Panda Update Kim Tyrone Agapito Grand Takeaway from Panda Update? Bad Content is a Waste of Time and Resources Kim Tyrone Agapito
  • 32. Content for Panda Update Kim Tyrone Agapito When you hear the word Panda… Don’t think about Kung Fu, don’t think about Po Think about Google. Think about CONTENT! Kim Tyrone Agapito
  • 33. Content for Panda Update Kim Tyrone Agapito The Panda is a Hungry Beast! and it feeds on tons of good and high quality content. Kim Tyrone Agapito
  • 34. Content for Panda Update Kim Tyrone Agapito Some Quotes + Solution from the Web
    • “ Within the overall scoring system, there are sub-scores for content, technical quality and linking. We found that those high-tech marketer websites with Content Audit Scores above 75 (out of 100) also had an average Google organic rank of 12. That’s page-two results, folks. Naturally the lower the Content Audit Score, the lower the rankings in the search engines for the high-tech sector.”
    • - SearchEngineWatch.com
    Kim Tyrone Agapito
  • 35. Content for Panda Update Kim Tyrone Agapito Some Quotes + Solution from the Web
    • “ I’ve seen the effects of this first-hand. A couple of weeks ago, I got an email from a client I hadn’t heard from since 2008. Their site had lost rank and the SEO firm they hired told them that they needed more content on it (as an online retailer of gift cards, their site consists mostly of graphics)”.
    • - SEOWritingJobs.com
    Kim Tyrone Agapito
  • 36. Content for Panda Update Kim Tyrone Agapito Some Quotes + Solution from the Web “ Evaluate your site for content with characteristics of duplication, low information value and too many ads. Remove them, or make an effort to make that content more useful and valuable by adding information.” “ Continue to focus on creating, original and useful content.” “ Promote your content so that it attracts links from other websites.”
    • - BtoBOnline.com
    Kim Tyrone Agapito
  • 37. Content for Panda Update Kim Tyrone Agapito Some Quotes + Solution from the Web Don’t think of the tactic as link building, but an arrow leading back to where the quality content can be found.
    • - Beanstalk- Inc.com
    Kim Tyrone Agapito
  • 38. Content for Panda Update Kim Tyrone Agapito Some Quotes + Solution from the Web “ Ann Smarty promoted her own SEO career using guest posting, it’s the only link building technique she uses for her SEO clients”
    • - WordTracker.com
    Kim Tyrone Agapito
  • 39. Content Spinning and Manipulation for SEO Kim Tyrone Agapito SEOing of Content on Web 2.0 Properties
    • Keyword in Title
    • Keywords in Tags (Should be Nouns and Pronouns)
    • Relevant Category
    • Keyword in Author Bio + Username/Handle
    • Don’t make the KWs obvious. So don’t have a handle like Real Estate Developer or Make Money Online. If that looks like a spam to you, then it surely looks like a spam to Google too. I did a campaign with balls as part of the KW, I used Baller. I did a campaign with real estate as a KW, I used the surname Westmoreland.
    Kim Tyrone Agapito
  • 40. Content Spinning and Manipulation for SEO Kim Tyrone Agapito SEOing of Content on Web 2.0 Properties
    • Strengthening Your Content on the Network
    • Build Backlinks
    • Posting a Reply on Hubpages, if YouTube a video reply
    • Link Your Profile to other profiles : Join Groups / Teams / Channels
    • Rating your post/content
    • Increasing view count on your post/content affects rankings. You can do this automatically of course.
    Referrer tools + Traffic Senders + ScrapeBox + PR Storm + iMarco + PTC and autoclicker combo Kim Tyrone Agapito
  • 41. Content Spinning and Manipulation for SEO Kim Tyrone Agapito Where to post/distribute high quality content?
    • Article Directories – these properties may not rank as high as before but they still work and definitely not dead
    • Wiki Websites
    • Forums – Benj Arriola type of replies.
    • Answers Websites – Questions and Answers where the answers are HQ as well and not just one liners with a link.
    • Other People’s Blog – Guest Posting, remember Ann Smarty
    • Social Networking Pages/Blogs
    • Classifieds Websites
    Kim Tyrone Agapito
  • 42. Content Spinning and Manipulation for SEO Kim Tyrone Agapito How to use Spun Articles on these Websites
    • Rule of Thumb: If you can detect that content is a spun content, then expect that Google will be able to do the same.
    • Do not use PLR articles. PLRs have been published and spun and published again thousands of times.
    • Do not auto spun articles. Auto-spinners pull out replacements on a limited database then replaces certain words. Reverse engineering this technology is quite simple. You’d be a fool to think that a billion dollar company like Google cannot “un-spin” these spun articles. Simple algorithm can easily detect double or triple nested spins.
    Kim Tyrone Agapito
  • 43. Content Spinning and Manipulation for SEO Kim Tyrone Agapito How to use Spun Articles on these Websites
    • Just for SEO / Link building purposes, use a well spun – manually spun, creatively written and high quality articles articles with 10 levels / nests .
    • Articles from this method will yield not 30% not 60% but as high as 95% unique articles. Leaving the targeted keywords almost the only common element on compared articles. Even a trained human eye will find it hard to spot similarities, if any.
    Kim Tyrone Agapito
  • 44. Contact Info
    • Skype: Kim.Tyrone.Agapito
    • Gtalk: articlescholar
    • Email: writer@articlescholar.com
    • Website: http://articlescholar.com
    www.SEO.org.ph/community
    • YM: articlescholar
    Kim Tyrone Agapito
    • Blog: http://www.kimoftheworld.com
    Kim Tyrone Agapito
  • 45. The End Kim Tyrone Agapito Questions? Kim Tyrone Agapito