Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference

on

  • 34,351 views

SEO Presentation from Ilo-Ilo SEO Conference, Ilo-Ilo City, Philippines.

SEO Presentation from Ilo-Ilo SEO Conference, Ilo-Ilo City, Philippines.

Advanced Keyword Research, LSI Master and Authoritative Content Theming.

Statistics

Views

Total Views
34,351
Views on SlideShare
33,130
Embed Views
1,221

Actions

Likes
6
Downloads
107
Comments
6

14 Embeds 1,221

http://www.kimoftheworld.com 418
http://www.seoreligion.com 349
http://www.lynierose.com 247
http://janoelknowsit.wordpress.com 145
http://1132832328219410802_cb47fe203cb45a934e354b45a99d97003d0489ee.blogspot.com 40
https://si0.twimg.com 4
http://www.xernest.info 4
http://feeds.feedburner.com 4
https://twimg0-a.akamaihd.net 4
https://twitter.com 2
http://worldcurrentnewstoday.blogspot.com 1
http://test.wewebox.com 1
http://webcache.googleusercontent.com 1
http://www.slashdocs.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 6 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference Presentation Transcript

  • 1. ADVANCED KEYWORD RESEARCHLSI MASTERY ANDAUTHORITATIVE CONTENT THEMING KIM TYRONE AGAPITO writer@articlescholar.com fb.com/kimtyroneagapito #kimoftheworld kimoftheworld kim.tyrone.agapito kimoftheworld.com
  • 2. ADVANCED KEYWORD RESEARCH What is ADVANCED?
  • 3. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 4. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 5. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Select Social Analyze Fun and Easy to Produce Must Be Timely High Traffic Spikes Seasonal
  • 6. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Select Social Analyze
  • 7. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Select Social Analyze High Value Websites Produced, Published and Maintained by Niche Expert Can Essentially become Authority Websites Can Later Have High Direct Traffic
  • 8. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Select Social Analyze
  • 9. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Select Social Analyze Fun and Easy to Produce Can Target Multiple Niches Banks Highly on Social Media Traffic Usually Has a Wide Demographic Target
  • 10. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Select Social Analyze
  • 11. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Select Social Analyze
  • 12. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Select Social Analyze Trends Niche Theme Specific Broad to Specific Thematic Can be Based on How to <keyword> Can be Very Fresh New Data Top List of <keyword> Well Sniped w/o History Relies on Search Can be Based Heavily Relies on Volume on Old Data Historical Trends Social Data w/ New Social Interest Permutation
  • 13. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Select Social Analyze Knowing Your Website Type is the Key to your Keyword Research
  • 14. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 15. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Repeat Populate Test Sort Social Analyze
  • 16. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Social Analyze In Order to Find Gems, You First Need to Collect a Lot of Rocks
  • 17. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Social Analyze Key to Collecting a Lot of Rocks = Tools. Why?
  • 18. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Social Analyze Checking the Keywords of Your Competitors View Source Alexa [link] SpyFu [link] KeywordSpy [link] SEODigger [link] More about Tools on Sort and Analyze Unit
  • 19. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Competitor Keyword Espionage Social Analyze View Source Alexa More about Tools on Sort and Analyze Unit
  • 20. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Competitor Keyword Espionage Social Analyze Keywords Your Competitors are Targeting on PPC / SEO
  • 21. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Competitor Keyword Espionage Social Analyze Keywords Your Competitors are Targeting on PPC / SEO
  • 22. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Competitor Keyword Espionage Social Analyze Keywords Your Competitors are Targeting on PPC / SEO
  • 23. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Social Analyze Manually Harvest Keywords from Different Sources Google Keyword Tool [link] Google Suggest [link] YouTube Keyword Tool [link] Keyword Discovery [link] Wordtracker [link] Wordpot [link]
  • 24. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use Google Keyword Tool Social Analyze
  • 25. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use Google Keyword Tool Social Analyze
  • 26. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use Google Keyword Tool Social Analyze
  • 27. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use Google Keyword Tool Social Analyze Google KW Tool Tips Include / Exclude Terms Use Exact Match Remove Sensitive / Not Needed KW Footprints (brand names) Target Specific Country / Language Manipulate Columns Use Check All FF / Chrome Plugin to Get KW from Ad Group Ideas [BETA]
  • 28. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Social Analyze Use Tools to Automatically Populate Your KW List ScrapeBox [link – Paid Software] Market Samurai [link] – Free Version Works More about Tools on Sort and Analyze Unit
  • 29. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use ScrapeBox to Scrape KWs Social Analyze
  • 30. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use ScrapeBox to Scrape KWs Social Analyze
  • 31. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use ScrapeBox to Scrape KWs Social Analyze
  • 32. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use ScrapeBox to Scrape KWs Social Analyze Massive KW List Building Thousands to Hundreds of Thousands Different Niches, Themes, Trends Different Markets / Local Scales Up KW Research Dramatically Find KWs/ Niches / Themes You’ve Never Considered Before
  • 33. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use Market Samurai to Social Analyze Populate KW List
  • 34. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Populate Use Market Samurai to Social Analyze Populate KW List
  • 35. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 36. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 37. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Sort Keyword Inclusion / Exclusion Social Analyze
  • 38. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Sort Keyword Inclusion / Exclusion Social Analyze
  • 39. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Sort Keyword Inclusion / Exclusion Social Analyze Treating Massive KW List No Tool Allows You to Manage This Amount of KWs Efficiently With a Little Bit of RegEx / Already Available Plugins Notepad++ Can Do Wonders for KW Research and other things
  • 40. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Sort Keyword Inclusion / Exclusion Social Analyze
  • 41. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Sort Keyword Inclusion / Exclusion Social Analyze
  • 42. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Sort Keyword Inclusion / Exclusion Social Analyze Mark Based on Included Word(s) [shown] Mark Based on Excluded Word(s) Mark Based on KW’s Word Count Mark Based on KW’s Character Count, etc
  • 43. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 44. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 45. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze Keyword Metrics – Help You Decide the Value of Your KW
  • 46. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze Tools You Can Use
  • 47. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze
  • 48. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze
  • 49. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze
  • 50. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze
  • 51. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze
  • 52. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze
  • 53. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze
  • 54. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Analyzing KW Metrics Social Analyze
  • 55. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze
  • 56. ADVANCED KEYWORD RESEARCH
  • 57. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze
  • 58. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze
  • 59. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze Extremely Easy Easy Doable Not The Easiest Could Be Tough Difficult Don’t Waste Your Time
  • 60. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze
  • 61. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze Tons of Keywords Massive KW Research Great Big / Thematic Sites Great for Long Tails General Overview : KW Competition Great for Sniping Micro Niches
  • 62. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze
  • 63. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze Master File w/ All Metrics Export Merge New Master File Export Keyword Difficulty Column
  • 64. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze Until You’re Ready to Face Ugly Spreadsheets with a Lot of Numbers, You’re Not Ready for a Serious Advanced KW Research
  • 65. ADVANCED KEYWORD RESEARCH
  • 66. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze
  • 67. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze Add Unique / Own Variables Assign Numeric Values to Non- numeric Variables Such as SENuke’s KW Difficulty Add Other Factors to Consider Based on Your SEO Strategies, Comp, Timeframe etc.
  • 68. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze
  • 69. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze Great KW Difficulty Scoring Ranking Analysis Containing Important SEO Factors You can Easily Integrate KW Difficulty Scoring as it is a Numerical Value
  • 70. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze KW Difficulty Social Analyze Top 10 Serp Results Page Authority Page Linking Root Domains Domain Authority Root Domains Linking to Root Domain
  • 71. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Analyze Takeaways on KW Difficulty and Social Analyze KW Analysis It’s Your Research and Ultimately It’s Your Data Inclusion of Your Own Unique Metrics Based on Your SEO Strategies / Techniques is Crucial KW Research is Math and Science – It Involves Numbers, Permutations and Formulas
  • 72. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 73. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 74. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Social Making Your KWs Social and Trendy Social Analyze Trends Based Types of Website: News, Regular Multiple Niche Blogs Sites That Aim to Stay Relevant, Trendy and Social Sites That are Interested in Huge Traffic Spikes Sites That Run Offers or Campaigns Based on Trends / Immediate Need (CPAs)
  • 75. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Social Making Your KWs Social and Trendy Social Analyze Why is Social Important? Social is Important because it Presents Current, Verifiable, Observable and In- Your-Face Keyword Data
  • 76. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Social Making Your KWs Social and Trendy Social Analyze
  • 77. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Social Making Your KWs Social and Trendy Social Analyze
  • 78. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Social Making Your KWs Social and Trendy Social Analyze
  • 79. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Social Making Your KWs Social and Trendy Social Analyze
  • 80. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 81. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 82. ADVANCED KEYWORD RESEARCH Select Rinse and Populate Repeat Test Sort Test Testing and Validation Social Analyze It’s the Only Way to Prove Every KW Research Ninja Tactic You Applied Worked If it didn’t work, go BACK a FEW steps, you probably did something wrong: misinterpreted a data, miscalculated a metric, underestimated the competition or overestimated yourself. Test via PPC (another topic) Split Testing (another topic)
  • 83. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 84. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 85. ADVANCED KEYWORD RESEARCH Your KW Research (SEO) is ADVANCED (if) This is true to ALL SEO Skill Set
  • 86. ADVANCED KEYWORD RESEARCH ADVANCED KW Research Process Select Rinse and Populate Repeat Test Sort Social Analyze
  • 87. LATENT SEMANTIC INDEXING MASTERY LSI = Latent Semantic Indexing
  • 88. LATENT SEMANTIC INDEXING MASTERY date I want to go on a date with you. What’s the date today? notebook The kid turned her notebook into a coloring book. My notebook is an Intel Core i7 MSI.
  • 89. LATENT SEMANTIC INDEXING MASTERY types Website types and the primary keywords you’re going to target are inter-related. The guy types fast because his paper is due today. apocalypse marvel, apocalypse, thanos, x- men, avengers, iron man, fantastic four walking dead, apocalypse, zombie, left 4 dead, resident evil
  • 90. LATENT SEMANTIC INDEXING MASTERY LSI = Latent Semantic Indexing LSI is Google’s sh*t to fully understand my sh*t, correlate it to that guy’s sh*t with that girl’s sh*t and differentiate his sh*t from your sh*t…
  • 91. LATENT SEMANTIC INDEXING MASTERY LSI = Latent Semantic Indexing …where sh*t can be: query, content, metas, tags, captions, keywords etc.
  • 92. LATENT SEMANTIC INDEXING MASTERY LSI Keywords Tips Semantically related terms Use niche jargon / industry standard terms Popular mother KWs when Brand names whens Celebrities, industry leaders / pioneers
  • 93. LATENT SEMANTIC INDEXING MASTERY Tools for LSI Keyword Suggestion? You don’t need a tool for that.
  • 94. LATENT SEMANTIC INDEXING MASTERY
  • 95. LATENT SEMANTIC INDEXING MASTERY Visuwords
  • 96. LATENT SEMANTIC INDEXING MASTERY
  • 97. AUTHORITATIVE CONTENT THEMING Authoritative Content Theming What? Technique to Improve Your Site’s Integrity and Authority A Way to Streamline Your Content A Method to Keep Your Pages and Posts Focused It Directs Your Website to a Purpose (whatever that is).
  • 98. AUTHORITATIVE CONTENT THEMING Authoritative Content Theming Why? Build Authority Total Niche Domination Promote Branding User Trust and Loyalty Search Engine Trust Potential to Go Viral
  • 99. AUTHORITATIVE CONTENT THEMING Authoritative Content Theming How? Write Quality, Quantity and Original Content Semantically Related Themes or Subjects Be Generous in Linking Based on Relevancy Be Generous in Linking Based on Obligation (Creative Commons etc) Write on Other Sites About the Same Theme
  • 100. AUTHORITATIVE CONTENT THEMING Authoritative Content Theming When? As Often as You Can Every Time There is a Big Issue That All Industry Players / News Sources Will be Talking About Every Time You Come Up with a Unique Idea for Content Whenever There is a Question That Google Finds Hard to Answer
  • 101. AUTHORITATIVE CONTENT THEMING Authoritative Content Theming Who? You Hire Real Writers Ghost Writers Guest Authors and Bloggers Crowdsource When You Can
  • 102. ADVANCED KEYWORD RESEARCHLSI MASTERY ANDAUTHORITATIVE CONTENT THEMING KIM TYRONE AGAPITO writer@articlescholar.com kimoftheworld fb.com/kimtyroneagapito kim.tyrone.agapito #kimoftheworld kimoftheworld.com