English Moon HOW Design Live 2012: Branding Made Personal
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English Moon HOW Design Live 2012: Branding Made Personal

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A presentation done at HOW Design Live 2012 on applying the principals of personal branding to ourselves to create a strong character people want to hire or buy from.

A presentation done at HOW Design Live 2012 on applying the principals of personal branding to ourselves to create a strong character people want to hire or buy from.

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English Moon HOW Design Live 2012: Branding Made Personal Presentation Transcript

  • 1. Who are you and what are you doing here? Branding Made Personal by Kim Higdon
  • 2. Who am I and what am I doing here?
  • 3. Your brand lives in the minds of the people who know you exist.
  • 4. The principals of branding for companies, can, andshould be applied to you.
  • 5. Everything is advertising.
  • 6. For best results, be you often.
  • 7. PERSONAL BRANDING IN ACTIONCase #1: Gary Vaynerchuk
  • 8. PERSONAL BRANDING IN ACTIONCase #2: Deadmau5
  • 9. PERSONAL BRANDING IN ACTIONCase #3: Yours Truly
  • 10. Work it out. 
  • 11. What could you seeyourself doing every day for the next 5 years? 
  • 12. How does this align withyour current perception?
  • 13. What’s your character?
  • 14. Get this party started witha good content strategy. 
  • 15. Create. Measure. Learn.
  • 16. @kim_higdon englishmoon.comhi@englishmoon.com Let’s talk.Presentation design by Strong Design Studios