Combating Bad Public Relations
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Combating Bad Public Relations

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Lawrence Riddick put together this presentation for the March Commpose meetup.

Lawrence Riddick put together this presentation for the March Commpose meetup.

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Combating Bad Public Relations Presentation Transcript

  • 1. Combating Bad PR Commpose AZ Tuesday, March 16, 2010
  • 2. Hopeful outcomes... ✤ That this writing exercise helps you want to learn more about Public Relations, it obviously entails more than combating bad press. ✤ Encourage discussion amongst the group on how to write for PR and that PR professionals within the group can share their expertise. Tuesday, March 16, 2010
  • 3. Exercise Tuesday, March 16, 2010
  • 4. Write a Public Response ✤ Acting as a communication person for each of the following brand’s, write an initial response to the press question: Do you feel that your brand was damaged? What are you doing to fix the problem? 2 min. each Tuesday, March 16, 2010
  • 5. Bad Press: Faulty Acceleration Tuesday, March 16, 2010
  • 6. Bad Press: Infidelity Tuesday, March 16, 2010
  • 7. Bad Press: Player Integrity and Violence Tuesday, March 16, 2010
  • 8. Bad Press: Dealing with the canceling of Conan O’Brien as host of The Tonight SHow Tuesday, March 16, 2010
  • 9. Example of a good response? ✤ Asked if she felt the brand was damaged: “We are in the initial phases of this. We have experienced a strong consumer loyalty and trust for a long time so it remains to be seen what the impact of this will be, and we will certainly be measuring it. But we don’t have a comment on it at this time because we are still assessing the depth and breadth of the event itself.” Celeste Migliore, national manager for business and field communications - Toyota Motor Sales USA Taken from Advertising Age, February 1, 2010 - Billion-dollar battle ahead for Toyota to rebound from recall Tuesday, March 16, 2010
  • 10. Common Mistakes in Combating Bad PR: Here are a couple mistakes that brands make: ✤ 1. They take too long to respond to what’s being said. ✤ 2. Make vague statements that prolong the inevitable truth. What do you think? Tuesday, March 16, 2010
  • 11. What can we do as Commposer’s? ✤ Consult client’s to review all the facts, but respond quickly. ✤ Write in the best interest of your clients but maintain integrity. ✤ Be descriptive to how your client is solving the problem and write in a tone thats forgiving. ✤ Don’t tell the reader how to feel or what to decide. The reader’s feeling and decision is their choice. Tuesday, March 16, 2010
  • 12. Discussion Tuesday, March 16, 2010