THIS IS NPR:                    Recruiting For A Big Brand Without The Big Budget   Lars Schmidt | Director Talent Acquisi...
THIS IS NPR:                    Recruiting For A Big Brand Without The Big Budget   Lars Schmidt | Director Talent Acquisi...
The News                           @ThisIsLars / #NPRRISMonday, May 7, 12
The News      •      Recruiting budgets & resources are tight                                                        @This...
The News      •      Recruiting budgets & resources are tight      •      Competition for ‘top’ talent remains fierce      ...
The News      •      Recruiting budgets & resources are tight      •      Competition for ‘top’ talent remains fierce      ...
The News      •      Recruiting budgets & resources are tight      •      Competition for ‘top’ talent remains fierce      ...
The News      •      Recruiting budgets & resources are tight      •      Competition for ‘top’ talent remains fierce      ...
The News      •      Recruiting budgets & resources are tight      •      Competition for ‘top’ talent remains fierce      ...
The News      •      Recruiting budgets & resources are tight      •      Competition for ‘top’ talent remains fierce      ...
Background                             @ThisIsLars / #NPRRISMonday, May 7, 12
Background      • Long legacy of reactive             transactional recruiting in most             areas of the organizati...
Background      • Long legacy of reactive             transactional recruiting in most             areas of the organizati...
Background      • Long legacy of reactive             transactional recruiting in most             areas of the organizati...
Background      • Long legacy of reactive             transactional recruiting in most             areas of the organizati...
NPR Talent Strategy                                  @ThisIsLars / #NPRRISMonday, May 7, 12
NPR Talent Strategy      •      ....Build a talent strategy that leveraged social media &             employment branding ...
NPR Talent Strategy      •      ....Build a talent strategy that leveraged social media &             employment branding ...
NPR Talent Strategy      •      ....Build a talent strategy that leveraged social media &             employment branding ...
NPR Talent Strategy      •      ....Build a talent strategy that leveraged social media &             employment branding ...
NPR Talent Strategy      •      ....Build a talent strategy that leveraged social media &             employment branding ...
So, how did we do it?                                     @ThisIsLars / #NPRRISMonday, May 7, 12
Step 1: Know Your Objective                     @ThisIsLars / #NPRRISMonday, May 7, 12
Step 1: Know Your Objective                     @ThisIsLars / #NPRRISMonday, May 7, 12
Step 1: Know Your Objective      • What are your recruiting             goals?                                   @ThisIsLa...
Step 1: Know Your Objective      • What are your recruiting             goals?      • What are your resources?            ...
Step 1: Know Your Objective      • What are your recruiting             goals?      • What are your resources?      • What...
Step 2: Know Your Organization                       @ThisIsLars / #NPRRISMonday, May 7, 12
Step 2: Know Your Organization     • One size does NOT fit all                                  @ThisIsLars / #NPRRISMonday...
Step 2: Know Your Organization     • One size does NOT fit all     • Know your social media policy                         ...
Step 2: Know Your Organization     • One size does NOT fit all     • Know your social media policy     • Define your intent,...
Step 2: Know Your Organization     • One size does NOT fit all     • Know your social media policy     • Define your intent,...
Step 2: Know Your Organization     • One size does NOT fit all     • Know your social media policy     • Define your intent,...
Step 2: Know Your Organization     • One size does NOT fit all                       Office Intercom Bingo     • Know your s...
Step 3: Know Your Platform                       @ThisIsLars / #NPRRISMonday, May 7, 12
Step 3: Know Your Platform                       @ThisIsLars / #NPRRISMonday, May 7, 12
Step 3: Know Your Platform    • Who are you trying to reach?                                     @ThisIsLars / #NPRRISMond...
Step 3: Know Your Platform    • Who are you trying to reach?    • What platforms can you use to reach          them?      ...
Step 3: Know Your Platform    • Who are you trying to reach?    • What platforms can you use to reach          them?    • ...
Step 3: Know Your Platform    • Who are you trying to reach?    • What platforms can you use to reach          them?    • ...
Step 4: Launch & Engage                                @ThisIsLars / #NPRRISMonday, May 7, 12
Step 4: Launch & Engage    •      Get your employees engaged, ideally organically                                         ...
Step 4: Launch & Engage    •      Get your employees engaged, ideally organically    •      Evangelize internally & extern...
Step 4: Launch & Engage    •      Get your employees engaged, ideally organically    •      Evangelize internally & extern...
Step 4: Launch & Engage    •      Get your employees engaged, ideally organically    •      Evangelize internally & extern...
Step 4: Launch & Engage    •      Get your employees engaged, ideally organically    •      Evangelize internally & extern...
Step 4: Launch & Engage    •      Get your employees engaged, ideally organically    •      Evangelize internally & extern...
Step 4: Launch & Engage    •      Get your employees engaged, ideally organically    •      Evangelize internally & extern...
Anatomy Of An Account: @NPRjobs                      @ThisIsLars / #NPRRISMonday, May 7, 12
Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas:                                               ...
Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas:     •       Share NPR job opportunities       ...
Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas:     •       Share NPR job opportunities     • ...
Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas:     •       Share NPR job opportunities     • ...
Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas:     •       Share NPR job opportunities     • ...
@NPRjobs Growth                               @ThisIsLars / #NPRRISMonday, May 7, 12
@NPRjobs Growth                               @ThisIsLars / #NPRRISMonday, May 7, 12
@NPRjobs Growth                           8,600+ followers in <1 year                                     @ThisIsLars / #N...
@NPRjobs Growth                           8,600+ followers in <1 year                                     @ThisIsLars / #N...
@NPRjobs Growth                                   8,600+ followers in <1 year    Top Tweet: #Pubjobs Launch    199 RTs, 78...
Case Study - The Power of a Tweet                            @ThisIsLars / #NPRRISMonday, May 7, 12
Case Study - The Power of a Tweet    Situation:    Applicant volume for our Fall 2011 internships was below target    leve...
Case Study - The Power of a Tweet    Situation:    Applicant volume for our Fall 2011 internships was below target    leve...
Case Study - The Power of a Tweet    Situation:    Applicant volume for our Fall 2011 internships was below target    leve...
Case Study - The Power of a Tweet    Situation:    Applicant volume for our Fall 2011 internships was below target    leve...
Engagement - @NPRjobs / #NPRlife                          @ThisIsLars / #NPRRISMonday, May 7, 12
Engagement - @NPRjobs / #NPRlife  External Engagement                          @ThisIsLars / #NPRRISMonday, May 7, 12
Engagement - @NPRjobs / #NPRlife  External Engagement Internal Engagement                             @ThisIsLars / #NPRRI...
What’s Next                             @ThisIsLars / #NPRRISMonday, May 7, 12
What’s Next         Video/YouTube                             @ThisIsLars / #NPRRISMonday, May 7, 12
What’s Next         Video/YouTube                             @ThisIsLars / #NPRRISMonday, May 7, 12
What’s Next         Video/YouTube                             @ThisIsLars / #NPRRISMonday, May 7, 12
What’s Next         Video/YouTube      Facebook                               @ThisIsLars / #NPRRISMonday, May 7, 12
What’s Next         Video/YouTube      Facebook                            Pinterest                               @ThisIs...
What I’ve Learned                                 @ThisIsLars / #NPRRISMonday, May 7, 12
What I’ve Learned       •      Don’t be paralyzed by what can go wrong, focus on what can              go right           ...
What I’ve Learned       •      Don’t be paralyzed by what can go wrong, focus on what can              go right       •   ...
What I’ve Learned       •      Don’t be paralyzed by what can go wrong, focus on what can              go right       •   ...
What I’ve Learned       •      Don’t be paralyzed by what can go wrong, focus on what can              go right       •   ...
What I’ve Learned       •      Don’t be paralyzed by what can go wrong, focus on what can              go right       •   ...
What I’ve Learned       •      Don’t be paralyzed by what can go wrong, focus on what can              go right       •   ...
What I’ve Learned       •      Don’t be paralyzed by what can go wrong, focus on what can              go right       •   ...
Questions?  Lars Schmidt | Director Talent Acquisition | @ThisIsLars | @NPRjobs | #NPRRISMonday, May 7, 12
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Transcript of "Npr Recruiting For A Big Brand Wo Big Budget"

  1. 1. THIS IS NPR: Recruiting For A Big Brand Without The Big Budget Lars Schmidt | Director Talent Acquisition | @ThisIsLars | @NPRjobs | #NPRRISMonday, May 7, 12
  2. 2. THIS IS NPR: Recruiting For A Big Brand Without The Big Budget Lars Schmidt | Director Talent Acquisition | @ThisIsLars | @NPRjobs | #NPRRISMonday, May 7, 12
  3. 3. The News @ThisIsLars / #NPRRISMonday, May 7, 12
  4. 4. The News • Recruiting budgets & resources are tight @ThisIsLars / #NPRRISMonday, May 7, 12
  5. 5. The News • Recruiting budgets & resources are tight • Competition for ‘top’ talent remains fierce @ThisIsLars / #NPRRISMonday, May 7, 12
  6. 6. The News • Recruiting budgets & resources are tight • Competition for ‘top’ talent remains fierce • Social Media has forced recruiting to evolve - much confusion remains on how/where to leverage @ThisIsLars / #NPRRISMonday, May 7, 12
  7. 7. The News • Recruiting budgets & resources are tight • Competition for ‘top’ talent remains fierce • Social Media has forced recruiting to evolve - much confusion remains on how/where to leverage • Less distinction between ‘Active‘ & ‘Passive‘ job seekers @ThisIsLars / #NPRRISMonday, May 7, 12
  8. 8. The News • Recruiting budgets & resources are tight • Competition for ‘top’ talent remains fierce • Social Media has forced recruiting to evolve - much confusion remains on how/where to leverage • Less distinction between ‘Active‘ & ‘Passive‘ job seekers • Buzzwords dominate, substance can be elusive @ThisIsLars / #NPRRISMonday, May 7, 12
  9. 9. The News • Recruiting budgets & resources are tight • Competition for ‘top’ talent remains fierce • Social Media has forced recruiting to evolve - much confusion remains on how/where to leverage • Less distinction between ‘Active‘ & ‘Passive‘ job seekers • Buzzwords dominate, substance can be elusive (9/10 recruiting ninjas will agree) @ThisIsLars / #NPRRISMonday, May 7, 12
  10. 10. The News • Recruiting budgets & resources are tight • Competition for ‘top’ talent remains fierce • Social Media has forced recruiting to evolve - much confusion remains on how/where to leverage • Less distinction between ‘Active‘ & ‘Passive‘ job seekers • Buzzwords dominate, substance can be elusive (9/10 recruiting ninjas will agree) @ThisIsLars / #NPRRISMonday, May 7, 12
  11. 11. Background @ThisIsLars / #NPRRISMonday, May 7, 12
  12. 12. Background • Long legacy of reactive transactional recruiting in most areas of the organization @ThisIsLars / #NPRRISMonday, May 7, 12
  13. 13. Background • Long legacy of reactive transactional recruiting in most areas of the organization • Hired in February 2011 to re- imagine and rebuild the talent function at NPR @ThisIsLars / #NPRRISMonday, May 7, 12
  14. 14. Background • Long legacy of reactive transactional recruiting in most areas of the organization • Hired in February 2011 to re- imagine and rebuild the talent function at NPR • Our team is small and resources very limited so it was vital we were very smart with our spend @ThisIsLars / #NPRRISMonday, May 7, 12
  15. 15. Background • Long legacy of reactive transactional recruiting in most areas of the organization • Hired in February 2011 to re- imagine and rebuild the talent function at NPR • Our team is small and resources very limited so it was vital we were very smart with our spend • Which led us to.... @ThisIsLars / #NPRRISMonday, May 7, 12
  16. 16. NPR Talent Strategy @ThisIsLars / #NPRRISMonday, May 7, 12
  17. 17. NPR Talent Strategy • ....Build a talent strategy that leveraged social media & employment branding to manage costs and maximize reach & impact @ThisIsLars / #NPRRISMonday, May 7, 12
  18. 18. NPR Talent Strategy • ....Build a talent strategy that leveraged social media & employment branding to manage costs and maximize reach & impact • Cancel most of our major job boards @ThisIsLars / #NPRRISMonday, May 7, 12
  19. 19. NPR Talent Strategy • ....Build a talent strategy that leveraged social media & employment branding to manage costs and maximize reach & impact • Cancel most of our major job boards • Engaging our employees, promoting their involvement in employment branding, promoting jobs to their networks, etc @ThisIsLars / #NPRRISMonday, May 7, 12
  20. 20. NPR Talent Strategy • ....Build a talent strategy that leveraged social media & employment branding to manage costs and maximize reach & impact • Cancel most of our major job boards • Engaging our employees, promoting their involvement in employment branding, promoting jobs to their networks, etc • Results: NPR.org, referrals, LinkedIn, Twitter, Facebook all became leading source channels @ThisIsLars / #NPRRISMonday, May 7, 12
  21. 21. NPR Talent Strategy • ....Build a talent strategy that leveraged social media & employment branding to manage costs and maximize reach & impact • Cancel most of our major job boards • Engaging our employees, promoting their involvement in employment branding, promoting jobs to their networks, etc • Results: NPR.org, referrals, LinkedIn, Twitter, Facebook all became leading source channels • Employment brand strategy built out of necessity, not trends @ThisIsLars / #NPRRISMonday, May 7, 12
  22. 22. So, how did we do it? @ThisIsLars / #NPRRISMonday, May 7, 12
  23. 23. Step 1: Know Your Objective @ThisIsLars / #NPRRISMonday, May 7, 12
  24. 24. Step 1: Know Your Objective @ThisIsLars / #NPRRISMonday, May 7, 12
  25. 25. Step 1: Know Your Objective • What are your recruiting goals? @ThisIsLars / #NPRRISMonday, May 7, 12
  26. 26. Step 1: Know Your Objective • What are your recruiting goals? • What are your resources? @ThisIsLars / #NPRRISMonday, May 7, 12
  27. 27. Step 1: Know Your Objective • What are your recruiting goals? • What are your resources? • What are your priorities? @ThisIsLars / #NPRRISMonday, May 7, 12
  28. 28. Step 2: Know Your Organization @ThisIsLars / #NPRRISMonday, May 7, 12
  29. 29. Step 2: Know Your Organization • One size does NOT fit all @ThisIsLars / #NPRRISMonday, May 7, 12
  30. 30. Step 2: Know Your Organization • One size does NOT fit all • Know your social media policy @ThisIsLars / #NPRRISMonday, May 7, 12
  31. 31. Step 2: Know Your Organization • One size does NOT fit all • Know your social media policy • Define your intent, build support, evangelize internally @ThisIsLars / #NPRRISMonday, May 7, 12
  32. 32. Step 2: Know Your Organization • One size does NOT fit all • Know your social media policy • Define your intent, build support, evangelize internally • Who are the internal stakeholders that need to support your efforts for them to succeed? @ThisIsLars / #NPRRISMonday, May 7, 12
  33. 33. Step 2: Know Your Organization • One size does NOT fit all • Know your social media policy • Define your intent, build support, evangelize internally • Who are the internal stakeholders that need to support your efforts for them to succeed? • Find your internal influencers, invest in those relationships: step outside of HR @ThisIsLars / #NPRRISMonday, May 7, 12
  34. 34. Step 2: Know Your Organization • One size does NOT fit all Office Intercom Bingo • Know your social media policy • Define your intent, build support, evangelize internally • Who are the internal stakeholders that need to support your efforts for them to succeed? • Find your internal influencers, invest in those relationships: step outside of HR @ThisIsLars / #NPRRISMonday, May 7, 12
  35. 35. Step 3: Know Your Platform @ThisIsLars / #NPRRISMonday, May 7, 12
  36. 36. Step 3: Know Your Platform @ThisIsLars / #NPRRISMonday, May 7, 12
  37. 37. Step 3: Know Your Platform • Who are you trying to reach? @ThisIsLars / #NPRRISMonday, May 7, 12
  38. 38. Step 3: Know Your Platform • Who are you trying to reach? • What platforms can you use to reach them? @ThisIsLars / #NPRRISMonday, May 7, 12
  39. 39. Step 3: Know Your Platform • Who are you trying to reach? • What platforms can you use to reach them? • Where are your employees? What platforms/organization? (@nprnews - 950,680+ followers, NPR on Facebook - 2.37M fans) @ThisIsLars / #NPRRISMonday, May 7, 12
  40. 40. Step 3: Know Your Platform • Who are you trying to reach? • What platforms can you use to reach them? • Where are your employees? What platforms/organization? (@nprnews - 950,680+ followers, NPR on Facebook - 2.37M fans) • Prioritize - better to be highly effective in small number of platforms @ThisIsLars / #NPRRISMonday, May 7, 12
  41. 41. Step 4: Launch & Engage @ThisIsLars / #NPRRISMonday, May 7, 12
  42. 42. Step 4: Launch & Engage • Get your employees engaged, ideally organically @ThisIsLars / #NPRRISMonday, May 7, 12
  43. 43. Step 4: Launch & Engage • Get your employees engaged, ideally organically • Evangelize internally & externally @ThisIsLars / #NPRRISMonday, May 7, 12
  44. 44. Step 4: Launch & Engage • Get your employees engaged, ideally organically • Evangelize internally & externally • Piloting is your friend: track metrics, monitor, adjust @ThisIsLars / #NPRRISMonday, May 7, 12
  45. 45. Step 4: Launch & Engage • Get your employees engaged, ideally organically • Evangelize internally & externally • Piloting is your friend: track metrics, monitor, adjust • Remember: Social Media is NOT an extension of your job board @ThisIsLars / #NPRRISMonday, May 7, 12
  46. 46. Step 4: Launch & Engage • Get your employees engaged, ideally organically • Evangelize internally & externally • Piloting is your friend: track metrics, monitor, adjust • Remember: Social Media is NOT an extension of your job board • Try to engage with your fans when you can @ThisIsLars / #NPRRISMonday, May 7, 12
  47. 47. Step 4: Launch & Engage • Get your employees engaged, ideally organically • Evangelize internally & externally • Piloting is your friend: track metrics, monitor, adjust • Remember: Social Media is NOT an extension of your job board • Try to engage with your fans when you can • Everyone is a brand ambassador, everyone is a recruiter @ThisIsLars / #NPRRISMonday, May 7, 12
  48. 48. Step 4: Launch & Engage • Get your employees engaged, ideally organically • Evangelize internally & externally • Piloting is your friend: track metrics, monitor, adjust • Remember: Social Media is NOT an extension of your job board • Try to engage with your fans when you can • Everyone is a brand ambassador, everyone is a recruiter @ThisIsLars / #NPRRISMonday, May 7, 12
  49. 49. Anatomy Of An Account: @NPRjobs @ThisIsLars / #NPRRISMonday, May 7, 12
  50. 50. Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas: @ThisIsLars / #NPRRISMonday, May 7, 12
  51. 51. Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas: • Share NPR job opportunities @ThisIsLars / #NPRRISMonday, May 7, 12
  52. 52. Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas: • Share NPR job opportunities • Build our employment brand by showcasing our employees and providing behind the scenes looks at life at NPR (#NPRlife) @ThisIsLars / #NPRRISMonday, May 7, 12
  53. 53. Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas: • Share NPR job opportunities • Build our employment brand by showcasing our employees and providing behind the scenes looks at life at NPR (#NPRlife) • Give back to followers by providing career advice and resources @ThisIsLars / #NPRRISMonday, May 7, 12
  54. 54. Anatomy Of An Account: @NPRjobs Launched in July 2011 - Focused in 4 areas: • Share NPR job opportunities • Build our employment brand by showcasing our employees and providing behind the scenes looks at life at NPR (#NPRlife) • Give back to followers by providing career advice and resources • Promote career opportunities across public media (#PubJobs) @ThisIsLars / #NPRRISMonday, May 7, 12
  55. 55. @NPRjobs Growth @ThisIsLars / #NPRRISMonday, May 7, 12
  56. 56. @NPRjobs Growth @ThisIsLars / #NPRRISMonday, May 7, 12
  57. 57. @NPRjobs Growth 8,600+ followers in <1 year @ThisIsLars / #NPRRISMonday, May 7, 12
  58. 58. @NPRjobs Growth 8,600+ followers in <1 year @ThisIsLars / #NPRRISMonday, May 7, 12
  59. 59. @NPRjobs Growth 8,600+ followers in <1 year Top Tweet: #Pubjobs Launch 199 RTs, 787,863 impressions @ThisIsLars / #NPRRISMonday, May 7, 12
  60. 60. Case Study - The Power of a Tweet @ThisIsLars / #NPRRISMonday, May 7, 12
  61. 61. Case Study - The Power of a Tweet Situation: Applicant volume for our Fall 2011 internships was below target levels as the deadline approached. @ThisIsLars / #NPRRISMonday, May 7, 12
  62. 62. Case Study - The Power of a Tweet Situation: Applicant volume for our Fall 2011 internships was below target levels as the deadline approached. Solution: We extended the application deadline one week and announced with a single tweet (below) @ThisIsLars / #NPRRISMonday, May 7, 12
  63. 63. Case Study - The Power of a Tweet Situation: Applicant volume for our Fall 2011 internships was below target levels as the deadline approached. Solution: We extended the application deadline one week and announced with a single tweet (below) @ThisIsLars / #NPRRISMonday, May 7, 12
  64. 64. Case Study - The Power of a Tweet Situation: Applicant volume for our Fall 2011 internships was below target levels as the deadline approached. Solution: We extended the application deadline one week and announced with a single tweet (below) Results: 114 RTs, 742,976 impressions, 140 new applicants, 15 hires @ThisIsLars / #NPRRISMonday, May 7, 12
  65. 65. Engagement - @NPRjobs / #NPRlife @ThisIsLars / #NPRRISMonday, May 7, 12
  66. 66. Engagement - @NPRjobs / #NPRlife External Engagement @ThisIsLars / #NPRRISMonday, May 7, 12
  67. 67. Engagement - @NPRjobs / #NPRlife External Engagement Internal Engagement @ThisIsLars / #NPRRISMonday, May 7, 12
  68. 68. What’s Next @ThisIsLars / #NPRRISMonday, May 7, 12
  69. 69. What’s Next Video/YouTube @ThisIsLars / #NPRRISMonday, May 7, 12
  70. 70. What’s Next Video/YouTube @ThisIsLars / #NPRRISMonday, May 7, 12
  71. 71. What’s Next Video/YouTube @ThisIsLars / #NPRRISMonday, May 7, 12
  72. 72. What’s Next Video/YouTube Facebook @ThisIsLars / #NPRRISMonday, May 7, 12
  73. 73. What’s Next Video/YouTube Facebook Pinterest @ThisIsLars / #NPRRISMonday, May 7, 12
  74. 74. What I’ve Learned @ThisIsLars / #NPRRISMonday, May 7, 12
  75. 75. What I’ve Learned • Don’t be paralyzed by what can go wrong, focus on what can go right @ThisIsLars / #NPRRISMonday, May 7, 12
  76. 76. What I’ve Learned • Don’t be paralyzed by what can go wrong, focus on what can go right • Find your internal stakeholders and work hard to build relationships @ThisIsLars / #NPRRISMonday, May 7, 12
  77. 77. What I’ve Learned • Don’t be paralyzed by what can go wrong, focus on what can go right • Find your internal stakeholders and work hard to build relationships • Identify and engage internal champions & influencers @ThisIsLars / #NPRRISMonday, May 7, 12
  78. 78. What I’ve Learned • Don’t be paralyzed by what can go wrong, focus on what can go right • Find your internal stakeholders and work hard to build relationships • Identify and engage internal champions & influencers • Engage your employees @ThisIsLars / #NPRRISMonday, May 7, 12
  79. 79. What I’ve Learned • Don’t be paralyzed by what can go wrong, focus on what can go right • Find your internal stakeholders and work hard to build relationships • Identify and engage internal champions & influencers • Engage your employees • Listen to your fans, interact with them, be generous @ThisIsLars / #NPRRISMonday, May 7, 12
  80. 80. What I’ve Learned • Don’t be paralyzed by what can go wrong, focus on what can go right • Find your internal stakeholders and work hard to build relationships • Identify and engage internal champions & influencers • Engage your employees • Listen to your fans, interact with them, be generous • Schedule and be disciplined with your time @ThisIsLars / #NPRRISMonday, May 7, 12
  81. 81. What I’ve Learned • Don’t be paralyzed by what can go wrong, focus on what can go right • Find your internal stakeholders and work hard to build relationships • Identify and engage internal champions & influencers • Engage your employees • Listen to your fans, interact with them, be generous • Schedule and be disciplined with your time • Be patient, be thoughtful @ThisIsLars / #NPRRISMonday, May 7, 12
  82. 82. Questions? Lars Schmidt | Director Talent Acquisition | @ThisIsLars | @NPRjobs | #NPRRISMonday, May 7, 12
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