Maximizing LinkedIn for Non-ProfitsStuart Newton                    Patricia Zepeda VeraBusiness Development Executive   S...
Agenda•Creating an Engaging Profile•Targeted Audiences•Build Your Profile•Establish an Organization Presence•Grow with Soc...
Creating an Engaging Profile• Upload a professional, yet welcoming picture. • You should be the only person in the photo a...
Target AudiencesKnow your targeted audiences:•   Business contacts – Executives, board members•   Potential donors•   Pote...
Build Your ProfileSocial media is social. People want to get toknow you, your organization and your cause.Make your profil...
Establish an Organization PresenceThis is your organization’s profile of record onLinkedIn and a powerful way to reach mil...
Grow Your Organization with Social RecruitingCareer Page• Build your brand a foundation by giving your  audience a destina...
Non-Profits Using LinkedIn to Recruit                            8
Productivity ToolsOutlook Social Connector • Access your connections in your inbox, send emails and keep building your net...
Let’s Go on a Tour1. Adding people to your network •   Add •   Connect •   Schedule2. Joining groups •   Choose •   Engage...
Other Strategies for Maximizing LinkedIn1.   Establish your professional brand by creating a complete profile. Use your pr...
Questions    12
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Impactday maximizinglinkedinandsocialmediafornon-profitspzvupdates-120608175508-phpapp01

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  • Send invitations after a meeting Customize the introduction messageOnce accepted, click on the “send a Message” link and send them an invitation to get together Save their email response in a folderClick on their network and see if there is anyone in their first tier that you would like to meet.
  • Send invitations after a meeting Customize the introduction messageOnce accepted, click on the “send a Message” link and send them an invitation to get together Save their email response in a folderClick on their network and see if there is anyone in their first tier that you would like to meet.
  • Send invitations after a meeting Customize the introduction messageOnce accepted, click on the “send a Message” link and send them an invitation to get together Save their email response in a folderClick on their network and see if there is anyone in their first tier that you would like to meet.
  • Send invitations after a meeting Customize the introduction messageOnce accepted, click on the “send a Message” link and send them an invitation to get together Save their email response in a folderClick on their network and see if there is anyone in their first tier that you would like to meet.
  • Impactday maximizinglinkedinandsocialmediafornon-profitspzvupdates-120608175508-phpapp01

    1. 1. Maximizing LinkedIn for Non-ProfitsStuart Newton Patricia Zepeda VeraBusiness Development Executive Social Media ManagerDeloitte Applied Materials , Inc. Twitter: @pzepedavera
    2. 2. Agenda•Creating an Engaging Profile•Targeted Audiences•Build Your Profile•Establish an Organization Presence•Grow with Social Recruiting•Non-Profits Using LinkedIn•Productivity Tools•Let’s Go on a Tour•Strategies for Maximizing LinkedIn• Questions 2
    3. 3. Creating an Engaging Profile• Upload a professional, yet welcoming picture. • You should be the only person in the photo and the photo should not be your company logo.• Craft an engaging, descriptive headline that includes keywords. • NO big words, NO jargon, and absolutely NO phrases that sounds canned.• Write a short, yet compelling description of what you do. Be sure to include keywords in your bio. • Focus on benefits not just features.• Ask for recommendations. • Have recommendations for both your current and past positions. 3
    4. 4. Target AudiencesKnow your targeted audiences:• Business contacts – Executives, board members• Potential donors• Potential clients• Current clients• Potential employees• Current employees• Alumni of those you have served or people who have been involved with your organizationLinkedIn is unlike other social networks such as Facebook in that it is used as a serious,focused and thorough business tool, as opposed to sharing life’s experiences. 4
    5. 5. Build Your ProfileSocial media is social. People want to get toknow you, your organization and your cause.Make your profile personal. You can build onefor yourself and your non-profit.Here are a few areas to highlight:• Summary of why you love what you do• Areas of specialization• Community involvement• Education information• Relevant experience• Any other relevant information that people within your targeted group would want to know about you or your organization 5
    6. 6. Establish an Organization PresenceThis is your organization’s profile of record onLinkedIn and a powerful way to reach millionsof professionals through word-of-mouthrecommendations and trusted testimonials.The Organization Page offers tools for you tobring your brand to life.Here are a few areas to highlight:• Company Overview• Organizations logo & HQ info• Blog feed• Status updates• Careers• Services• Analytics• Company Guide Promote the organization page to staff, board members and the world. Include in company emails and newsletters, and on Twitter and Facebook, etc. 6
    7. 7. Grow Your Organization with Social RecruitingCareer Page• Build your brand a foundation by giving your audience a destination to learn about your employees & company cultureJobs Network• Now that your audience is warmed up and aware, advertise job opportunities availableLinkedIn Recruiter• Reach out to the most qualified, passive and active talent for your team while organizing and collaborating 7
    8. 8. Non-Profits Using LinkedIn to Recruit 8
    9. 9. Productivity ToolsOutlook Social Connector • Access your connections in your inbox, send emails and keep building your networkLinkedIn Mobile• Find and connect with over 150 million professionals, get the latest updates, and share your status – all from your mobile deviceSharing Bookmarklet• Share web pages with your professional network and groups straight from your browser even when you’re not on LinkedIn. 9
    10. 10. Let’s Go on a Tour1. Adding people to your network • Add • Connect • Schedule2. Joining groups • Choose • Engage3. Researching people and companies • Person • Company • Connections4. Communicating with new people 10
    11. 11. Other Strategies for Maximizing LinkedIn1. Establish your professional brand by creating a complete profile. Use your profile to convey passion for your cause and showcase your unique expertise.2. Ask donors, volunteers and others to add your organization to their Volunteer and Causes section of their profile. Check out : Add your volunteer experience,3. Encourage Board Members to list your organization as an employer for maximum visibility. Higher chances of appearing on the Company Page.4. Expand your network and influence by connecting with colleagues and partners. Add 5-10 people a week based on people you know or those who know someone you know.5. Collaborate with peers and potential supporters by joining groups. Set up your own group or join an existing one to interact with those in your collective.6. Utilize resources. LinkedIn has some great information on the LinkedIn Nonprofit Solutions or The Chronicle of Philanthropy LinkedIn groups.7. Stay top of mind with partners and supporters by sharing updates with them. Communicate with your network on an ongoing basis. Share articles, important announcements and thoughts on industry trends. Find this content on LinkedIn Today’s nonprofit industry tab.8. Connect your Twitter account to your LinkedIn and Facebook accounts to share in multiple places at once. 11
    12. 12. Questions 12
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