Branding for Skeptics
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Branding for Skeptics

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@ TAM 7

@ TAM 7
Steve Cuno
Steve@ResponseAgency.com
Phone 801-971-0045

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Branding for Skeptics Branding for Skeptics Presentation Transcript

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  • “ I’m a skeptic.” Deist Non-believer Rationalist Agnostic Atheist Humanist
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  • Skeptics have a brand image problem. It’s not too late to fix it.
  • The Constructive Skeptic Steve Cuno The RESPONSE Agency Salt Lake City Rebranding Skepticism at the Grassroots Level
  • Distinctive name & logo? What is a brand?
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  • Cool slogan? What is a brand?
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  • What you say about yourself? What is a brand?
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  • “ THE STRENGTH TO BE THERE”
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  • Brand The experience you create for your customers
  • Creating a Positive Customer Experience
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  • Deist Non-believer Rationalist Agnostic Atheist Humanist DELAY
  • “ I love to drink ox bile.”
  • “ Taurine”
  • Anchor the label in something positive
  • “ I don’t believe in…”
  • Homeopathy Psychics Dousers Mixing church with state Alien visitors Near-death experiences Mysticism Religion Bigfoot Miracles Magic Fortune telling Astrology
  • “ I don’t believe in…”
  • Think through and express what we support
  • “ I believe in what the evidence supports.”
  • “ I believe in honesty, integrity, equal rights, and treating one another with fairness, dignity, and respect.”
  • “ I believe in and defend the right of all people to believe as they choose, whether or not I see things the same way.”
  • Deist Non-believer Rationalist Agnostic Atheist Humanist
  • Do something positive
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  • Play nice.
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  • “ Faith” Sam Harris: “Faith is nothing more than the license religious people give themselves to keep believing when reasons fail.” Richard Dawkins: “Faith is the great cop-out, the great excuse to evade the need to think and evaluate evidence.”
  • “ Faith is a decision to believe in that which cannot be empirically demonstrated.”
  • Be sure the message is well-timed and well-targeted
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  • “ Never miss a good opportunity to shut up.” — Will Rogers
  • Our brand is for some . Some people do care. Some people do respond to facts. Some minds can be changed.
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  • Steve Cuno [email_address] Phone 801-971-0045