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  • 1. Visualizing Pittsburgh Graffiti:using information design to create awarenessbetween community member and graffiti writersby Miso Kim and Anne IasellaM.Des. Communication Planning and Information DesignThesis advisor, Professor Dan Boyarski, School of DesignThesis advisor, Professor Steve Kuhn, Department of English
  • 2. Problem Statement Graffiti is a complex social problem that has not been well explored. Our goal was to help the community better understand Pittsburgh graffiti by using information design to provide an unbiased view of the issues.PROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 3. Pittsburgh’s battle with graffiti in 1989 In the mid-1980s graffiti emerged in Pittsburgh. In 1989, Pittsburgh crafted its first initiative aimed at curbing graffiti within the city.PROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 4. Pittsburgh’s battle with graffiti in 2004 In the last 25 years approximately six more initiatives have been proposed to curb graffiti within Pittsburgh: 1989 anti-graffiti trust fund 1994 security guards in city parks 1995 anti-graffiti billboard campaign 1995 graffiti blitz team 1995 youth curfew measure 1997 $200,000 anti-graffiti initiative 2003 ban on the sale of materials to minorsPROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 5. Pittsburgh’s battle with graffiti in 2004 While these initiatives reduced the saturation of graffiti within the city did little to curb it all together.PROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 6. Pittsburgh’s battle with graffiti in 2004 Why have the city’s initiatives failed?PROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 7. Barriers to finding a solution to Pittsburgh’s graffiti problem “ Communication. An understanding between council, those who are breaking the law, and the communities themselves. I think those who are tagging need to understand how they are hurting people. I think council needs to understand why they feel the necessity to tag. And I think the community has to understand that there needs to be a middle ground.” Bill Peduto Member, Pittsburgh City CouncilPROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 8. Barriers to finding a solution to Pittsburgh’s graffiti problem This lack of communication is fueled by the media sources that provide Pittsburgh with information on the subject.PROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 9. Distribution of Pittsburgh information re- sources published about graffiti 2001-2004 Community Members’ Graffiti Writers’ Opinions Opinions Post-Gazette Tribune WebsitesPROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 10. Design Process Our goal was to use information design to create awareness of divergent viewpoints held by graffiti writers and commu- nity membersPROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 11. Design Process 1. Research the problem 2. Analyze the issues 3. Design a solutionPROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 12. Design Process: Archival Research Pittsburgh Newspapers: Post-Gazette, Tribune, Pulp and City Paper Books: Spraycan Art, Taking the Train, The Art of Getting Over Websites: 12oz prophet, Art Crimes, Wooster Collective Government Documents: Graffiti legislation, press releases, educational videos Documentaries and Videos: Stylewars, Beat Street, WildstylePROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 13. Design Process: Trace Measures Walnut Street The Eliza Furnace Trail The Warehouse The BuswayPROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 14. Design Process: InterviewsGraffiti Writers Community Orgs. Property Owners GovernmentMember Alisha Sirk Owner Bill PedutoCSN crew Executive Director Kawai Gifts Member Oakland BID Pittsburgh City CouncilMember OwnerCSN crew Alex Coyne Village Pizza Patti Chavez Code Education Liaison Operations CoordinatorMember Oakland BID Manager Pittsburgh Public WorksCSN crew Top Notch Art Store Grant Ervin Kathy DeglerKristoffer Smith Program Manager Commanderformer writer Pittsburgh Community Pittsburgh Police Reinvestment Group Ashley Thompson Police Officer Pittsburgh PolicePROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 15. Design Process Graffiti writers and community member have radically different views on space and how one owns it. Reasons for creating or combatting graffiti are not well communicated to members of the opposing group. Perceptions of the opposing group are often driven by generalizations and stereotypes.PROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 16. Design Process Our goal was to create an interactive tool that puts the perspectives of graffiti writers and community members in the same design space.PROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 17. Scenarios of Interaction Interactive Flash piece that contains three componentsPROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 18. Scenarios of Interaction Secondary title: 1. Policy makers’ perspective 2. Graffiti writers’ perspective 3. Crime map comparisonPROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS
  • 19. Future Plans Over the summer completely build out interactive piece incorporating feedback from user testing Publish to web Distribute If any of the visitors are interested in this we are happy to collaborate with themPROBLEM STATEMENT • PITTSBURGH’S BATTLE • BARRIERS • DESIGN PROCESS • SCENARIOS • PLANS

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