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    • The Beginning of Asian Changes Innovative Efforts to Create Service Design Market in Korea Namhyoung Kim | professor | Kaywon School of Art and Design | South Korea Miso Kim | Ph.D. Candidate | Carnegie Mellon School of Design | PittsburghThursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Service Design in Korea Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Design in Korea Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Design in Korea Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Design in Korea Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Design in Korea: design Seoul Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Design in Korea: design Seoul Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Design in Korea: design Seoul redesign “Gwanwhamoon Plaza blocked without asking the citizens,” - A photo from a student demonstration “Welcome to Seoul, where appearance is the priority.” - Reverse graffiti on street dust, by Design Group FF “Design makes children starve.” - iLikeSeoul Project, stickers on Seoul City Posters, by Design Group FF Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Design in Korea: gone with the rain Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Design in Korea: the big dive into Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Service Design in Korea Public Design is design is not design Policy makers Design Oneness Mission Center Ministry of Knowledge Economics Gwangju Design Biennale Korean Institute of Advancement of Technology Design Group FF KIDP (Korean Institute of Design Promotion) Public Workers Cyphics Research Design Activism National IT Industry Promotion Agency Team Interface Crevate Government Election ID UX Agencies Consultants S E R V I C E Politics Seoul Renaissance Demonstration Qualitative Academia Design philosophy Humanities Design thinking D E SBig Corporations Consilience IGNBusiness Design Seoul President Mayor of Seoul Political Parties Public Design System Interdisciplinary programs Strategy Marketing Experience economy Human-centeredness Methods Management China Global Competition Students and scholars New technology Innovation Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Service Design in Korea 2008 The Age of Service Design Book by Hyunmyung Pyo, Mikyung Choi, and Wonsik Lee 2008 International Service Innovation Design Conference Dongseo University 2009 Service Design International Seminar Sung Kyun Kwan University Creative Design Institute Service Science National Forum KIDP (Korean Institution of Design Promotion) MKE (Ministry of Knowledge Economy) 2009 Design DB+ Service Design Online Community, Seongwon Yoon, KIDP 2010 Service Design Workshop Sung Kyun Kwan University Creative Design Institute Service Science National Forum KIDP, MKE, Korean Institution of Industrial Technology Promotion Korean Institution of Information and Communication 2010 Service Design Forum KIDP, MKE, Team Interface, Cyphics, Crevate 2011 DesignDIVE KIDP, MKE, DOMC (Design Oneness Mission Center), SDC (Service Design Council) 2011 Diverse conferences, lectures, courses, and projects Ongoing Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future DirectionService Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Service design DIVE Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DesignDIVE Management Workshop Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DesignDIVE Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020 Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020 : process Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020 : organizers & facilitators pre-workshop Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020 : organizers & facilitators pre-workshop Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: subjects Global Economic Integration Aging Convergence Society Environment and Resources Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020 : SNS Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: the big dive day Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: networking party Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: presentation Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Healthcare for Elderly: Getting over Fear Aging Society Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Culture and Leisure Service for Active Senior Citizens Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Customized Business Consulting for Cultural Diversity Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Crowd-Sourcing Open Platform for Social-lancers (International Designers) Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome GreenBuddy: Possessing to Sharing Environment and Resource Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Bringing in More Values to Business in Rural Communities Environment and Resource Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Smart Eco-food System Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Eco-clouding Lifestyle Scenario for Reducing Carbon Footprint Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Smart Phone Movie Service for Working Moms Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Coping with Nuclear Disaster Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE 2020: outcome Globalization of economy Collaboration and competition Global Global employment Welfare and public service Changes in Asia Economic Decreasing birth rate Restructuring business model Integration Lifelong education Silver healthcare Childcare Aging Convergence Society Eco-friendliness Digital convergence Environment Sustainability Cultural convergence and Resources Energy crisis Convergence and new industry New energy IT and Ubiquitous technology Green growth R&D Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland: definition Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland: research framework SERVICE experience SIGNAGE PLACE experience experience MOT experience Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland: research Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland: small group works Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland: the big dive day Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland: outcome • Theme Park Experience Redesign for Parents • The European Zone Mania Project • Visiting Everland: from Waking-up to Going to Sleep • Efficient Management of User Waiting Time in Everland Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland: presentation Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DIVE Everland: feedback Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction DesignDIVE: Management Workshop Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Insights Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction servicedesign.or.kr playdomc.com Future directions Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011Thursday, October 20, 2011
    • Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction Thank you :) Questions or comments? Namhyoung Kim | professor | Kaywon School of Art and Design | South Korea | nh2001@kaywon.ac.kr Miso Kim | Ph.D. Candidate | Carnegie Mellon School of Design | Pittsburgh, USA | misokim@cmu.edu Special Thanks to Jamin Hegeman, Sungwon Yoon, Peter Scupelli, and Ahra Cho for wonderful feedbacks.Thursday, October 20, 2011