Social Media for Interior Design Professionals

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Social Media Presentation for Interior Design professionals at the Denver Merchandise Mart.

Leveraging social media for professional development, networking, lead generation, research and connecting to clients and community.

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Social Media for Interior Design Professionals

  1. 1. Creating a Social Media Strategy for Interior Design Professionals<br />Denver Merchandise MartMonday, March 7, 2011<br />Kim Mears<br />mears:CONSULTING<br />a digital marketing agency<br />
  2. 2. Social Media has completely changed the way we communicate with our colleagues & clients<br />
  3. 3. Today’s Marketing Myths<br />If I shout loud enough they will listen<br />Build it and they will come<br />“I have 20 years of experience, don’t they KNOW that?”<br />
  4. 4. How Do Clients Find You?<br />
  5. 5. Almighty Google<br />
  6. 6. Find a Niche? Become an Expert<br />Warm & Cozy Rustic Modern Interior Design<br />
  7. 7. LinkedIn, the Virtual Business Card<br />
  8. 8. LinkedIn Profile<br />
  9. 9. Linkedin Applications<br />
  10. 10. Linkedin = Professional Development<br />
  11. 11. How are you connected?<br />
  12. 12. How are you connected Part 2<br />
  13. 13. (Letters of) Recommendation<br />
  14. 14. Business Promotion<br />
  15. 15. Facebook<br /><ul><li> 500+ million users
  16. 16. More than 900,000 local businesses have active Fan Pages on Facebook
  17. 17. The fastest growing demographic on Facebook is women 45-55 years old.</li></li></ul><li>Facebook = Community <br />
  18. 18. Facebook = Professional Development<br />
  19. 19. Facebook = Clients<br />
  20. 20. Twitter? Really?... REALLY!<br />
  21. 21. Twitter for Research<br />
  22. 22. Twitter for Trends<br />
  23. 23. What’s Coming/What’s Here?<br /><ul><li>Geo-tagging or Geo-location - Foursquare, Facebook Places
  24. 24. Mobile Computing - 59% of adults now access the internet wirelessly using a laptop or cell phone
  25. 25. Photo and Video Sharing - YouTube is #2 behind Google as the world’s largest search engine</li></li></ul><li>Next Steps?<br /><ul><li>Take the plunge...
  26. 26. Create a strategy – what is your niche, who do you want to reach, why?
  27. 27. Get help if you need it!</li></li></ul><li>THANK YOU!<br />Kim MearsMears Consulting, LLC<br />303.564.0494www.mearsconsulting.comfacebook.com/mearsconsultingtwitter.com/kimontheflylinkedin.com/in/kimhughesmears<br />

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