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Social Media for High Net Worth Client Acquisition

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Created for real estate professionals to illustrate the importance of social media in reaching high net worth individuals.

Created for real estate professionals to illustrate the importance of social media in reaching high net worth individuals.

Published in: Business, Technology
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  • 1. Social Media for High Net Worth Client Acquisition and Relationship Building Summit Bank & Trust and Homestead Title July 25, 2013
  • 2. Social Media has completely changed the way we communicate.
  • 3. How Do Your Customers Find You?
  • 4. Facebook: The Numbers “Mass Affluent” Americans (net worth between $100,000 and $1 million) - - Usage has increased from 29% in 2010 to 61% to 2012 “Millionaires” (net worth of $1 million to $5 million) -- Increased from 26% to 55% “Ultra High Net Worth” individuals ($5 million to $25 million) -- jumped from 27% from 52% over the same period
  • 5. Facebook This Not this
  • 6. Linkedin: “Mass Affluent” Americans (net worth between $100,000 and $1 million) – Linkedin usage has increased from 10% in 2010 to 31% to 2012 “Ultra High Net Worth” individuals ($5 million to $25 million) -- jumped from 18% from 40% over the same period
  • 7. Linkedin: Charles Schwab & RidgeGate
  • 8. Houzz.com
  • 9. Pinterest.com
  • 10. ASmallWorld.com
  • 11. Reputation Management
  • 12. Mobile: the Future is NOW
  • 13. Questions?
  • 14. Thank you! Kim Mears Mears Interactive , LLC 303.564.0494 kim@mearsinteractive.com www.mearsinteractive.com

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