Social Media for High Net
Worth Client Acquisition
and Relationship Building
Summit Bank & Trust
and Homestead Title
July ...
Social Media has completely changed
the way we communicate.
How Do Your Customers
Find You?
Facebook: The Numbers
“Mass Affluent” Americans (net worth between $100,000 and $1 million) -
- Usage has increased from 2...
Facebook
This Not this
Linkedin:
“Mass Affluent” Americans (net worth between $100,000 and $1 million)
– Linkedin usage has increased from 10% in...
Linkedin: Charles Schwab & RidgeGate
Houzz.com
Pinterest.com
ASmallWorld.com
Reputation Management
Mobile: the Future is NOW
Questions?
Thank you!
Kim Mears
Mears Interactive , LLC
303.564.0494
kim@mearsinteractive.com
www.mearsinteractive.com
Social Media for High Net Worth Client Acquisition
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Social Media for High Net Worth Client Acquisition

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Created for real estate professionals to illustrate the importance of social media in reaching high net worth individuals.

Published in: Business, Technology
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Social Media for High Net Worth Client Acquisition

  1. 1. Social Media for High Net Worth Client Acquisition and Relationship Building Summit Bank & Trust and Homestead Title July 25, 2013
  2. 2. Social Media has completely changed the way we communicate.
  3. 3. How Do Your Customers Find You?
  4. 4. Facebook: The Numbers “Mass Affluent” Americans (net worth between $100,000 and $1 million) - - Usage has increased from 29% in 2010 to 61% to 2012 “Millionaires” (net worth of $1 million to $5 million) -- Increased from 26% to 55% “Ultra High Net Worth” individuals ($5 million to $25 million) -- jumped from 27% from 52% over the same period
  5. 5. Facebook This Not this
  6. 6. Linkedin: “Mass Affluent” Americans (net worth between $100,000 and $1 million) – Linkedin usage has increased from 10% in 2010 to 31% to 2012 “Ultra High Net Worth” individuals ($5 million to $25 million) -- jumped from 18% from 40% over the same period
  7. 7. Linkedin: Charles Schwab & RidgeGate
  8. 8. Houzz.com
  9. 9. Pinterest.com
  10. 10. ASmallWorld.com
  11. 11. Reputation Management
  12. 12. Mobile: the Future is NOW
  13. 13. Questions?
  14. 14. Thank you! Kim Mears Mears Interactive , LLC 303.564.0494 kim@mearsinteractive.com www.mearsinteractive.com
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