Sbdc photo social

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Social Photo Sharing for Business: Pinterest, Instagram and Snapchat

Denver SBDC
February 13, 2014

Published in: Marketing
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Sbdc photo social

  1. 1. SOCIAL PHOTO SHARING FOR BUSINESS: Pinterest, Instagram, Snapchat, Facebook, Twitter … Denver SBDC 2|13|14 Kim Hughes Mears
  2. 2. Why Photo Social? 54% of US internet users aged 16 and up now post original photos and videos online, up from 46% last year, says the Pew Research study. or 54% of internet users 16+ upload photos online
  3. 3. FACEBOOK 93% of the most engaging posts on Facebook in 2013 were photos. Compared to: • 2% by links • 2% by videos • 3% by status updates
  4. 4. INSTAGRAM
  5. 5. INSTAGRAM      150 Million Monthly Active Users 70% login at least once per day 66% growth from 2012-2013 1.2 Billion (with a “B”) Likes on Instagram per DAY Most followed Instagram retailer is Victoria’s Secret
  6. 6. INSTAGRAM
  7. 7. SNAPCHAT
  8. 8. SNAPCHAT      Facebook offered to buy them for $3 Billion in Dec 26 million users in the US 64% of users are under 18 70% are women 400 million Snapchats per day http://www.snapchat.com/
  9. 9. PINTEREST
  10. 10. PINTEREST       70 million users 80% are women (but it is trending slightly the other way) 2.5 Billion monthly Pinterest page views 28% of users have a household income $75,000+ 500,000 Pinterest business accounts Pinterest is said to refer over 20% of sales to the world’s major clothing retailers
  11. 11. PINTEREST
  12. 12. TAKE AWAYS Know your audience  What makes you different?  Put yourself in the place of the viewer  Give them behind-the-scenes access  Make it PERSONAL  Don’t reinvent the wheel  Utilize analytics 
  13. 13. THANK YOU! Kim Hughes Mears kim@mearsinteractive.com Linkedin: http://www.linkedin.com/in/kimberhughes 303.898.2211

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