How Mobile is Changingthe Way We Do Business
Mobile DevicesIn many othercountries,INTERNETis your phone…It is only a matter oftime in the U.S.before it will be the onl...
Mobile Devices: Smartphones    • 1.5 billion of the worlds 4+ billion mobiles phones      are now smartphones (40% in U.S....
Mobile Devices: Smartphones     • 86% of mobile users are watching TV while       using a mobile phone     • 200+ million ...
www.OurMobilePlanet.com
Mobile Devices: Tablets     • Apple’s iPad has 75% of the market share     • It is predicted that the iPad and the Android...
Virtual Networking
Why Social?• Over 200 million people access Facebook via  their phones• Who cares?  - the office  - the experience
Social & Location-BasedShopkick
Location-Based Marketing:       Foursquare
Location-Based Marketing:  Scvngr – do something
Location-Based Marketing: Yelp
Website
Mobile-Optimized Website
QR Codes            2D barcodes that connect people withinformation, entertainment, and interactive experiences in the    ...
Microsoft Tags            2D barcodes that connect people withinformation, entertainment, and interactive experiences in t...
NFC               (Near Field Communication)•   File Sharing•   Electronic Business Card•   Electronic Money•   Mobile Gam...
Bump (part 2)
Texting | SMS | MMS                  Mashable, Infographic,                  August 2010
Texting | SMS | MMS      • SMS is the king of mobile messaging – 9        trillion text messages will be sent in 2012     ...
Advertising in Gaming: Who
Advertising in Gaming: How                     The in-game                     advertising                     market     ...
Applications
Q&ADiscussion
THANK YOU!        Kim Mears      Mears Interactive       303.564.0494  kim@mearsinteractive.com     twitter.com/kimonthefl...
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Mobile Changing the Face of Business

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How mobile is changing the way we do business. Presented to the Colorado State Alumni Association in Denver, March 6, 2012

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Mobile Changing the Face of Business

  1. 1. How Mobile is Changingthe Way We Do Business
  2. 2. Mobile DevicesIn many othercountries,INTERNETis your phone…It is only a matter oftime in the U.S.before it will be the only internet
  3. 3. Mobile Devices: Smartphones • 1.5 billion of the worlds 4+ billion mobiles phones are now smartphones (40% in U.S.) • 3 billion are SMS enabled • In 2014, mobile internet usage will overtake desktop internet usage. • TODAY, more than 50% of all “local” searches are done from a mobile deviceThe Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
  4. 4. Mobile Devices: Smartphones • 86% of mobile users are watching TV while using a mobile phone • 200+ million (1/3 of all users) access Facebook from a mobile device • 91% of all mobile internet use is “social” relatedThe Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
  5. 5. www.OurMobilePlanet.com
  6. 6. Mobile Devices: Tablets • Apple’s iPad has 75% of the market share • It is predicted that the iPad and the Android Informa will be neck and neck at 38% in 2015 • Tablets are the NEW notebook/laptopThe Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
  7. 7. Virtual Networking
  8. 8. Why Social?• Over 200 million people access Facebook via their phones• Who cares? - the office - the experience
  9. 9. Social & Location-BasedShopkick
  10. 10. Location-Based Marketing: Foursquare
  11. 11. Location-Based Marketing: Scvngr – do something
  12. 12. Location-Based Marketing: Yelp
  13. 13. Website
  14. 14. Mobile-Optimized Website
  15. 15. QR Codes 2D barcodes that connect people withinformation, entertainment, and interactive experiences in the digital world.
  16. 16. Microsoft Tags 2D barcodes that connect people withinformation, entertainment, and interactive experiences in the digital world.
  17. 17. NFC (Near Field Communication)• File Sharing• Electronic Business Card• Electronic Money• Mobile Gaming• Friend-to-Friend
  18. 18. Bump (part 2)
  19. 19. Texting | SMS | MMS Mashable, Infographic, August 2010
  20. 20. Texting | SMS | MMS • SMS is the king of mobile messaging – 9 trillion text messages will be sent in 2012 • By 2016, application-to-person (A2P) messaging will overtake person-to-person text messaging (e.g. automated alerts from banks, offers from retailers, m-tickets is expected to overtake person to person SMS.)Global mobile statistics 2011: mobiThinking
  21. 21. Advertising in Gaming: Who
  22. 22. Advertising in Gaming: How The in-game advertising market (advergaming) could grow to $1 billion globally by 2014!
  23. 23. Applications
  24. 24. Q&ADiscussion
  25. 25. THANK YOU! Kim Mears Mears Interactive 303.564.0494 kim@mearsinteractive.com twitter.com/kimonthefly Facebook.com/mearsinteractiveLinkedin.com/in/kimhughesmears
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