Your SlideShare is downloading. ×
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Kogan page sales presentation spring summer 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Kogan page sales presentation spring summer 2011

261

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
261
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Spring & Summer 2011Practical books for profitable business
  • 2. Paperback Paperback Paperback $17.95, May $17.95, May $17.95, August 978-0-7494-6211-6 978-0-7494-6172-0 978-0-7494-6232-1Personal development / • Career advancementcareers / job hunting • Employment selection • Self improvement • Companies use testing
  • 3. Paperback Paperback Paperback $17.95, May $17.95, May $17.95, July 978-0-7494-6209-3 978-0-7494-6174-4 978-0-7494-6230-7Personal development / • Graduate tests higher levelcareers / job hunting • Graduates seeking entry level jobs • Workbook larger format • EQ now used in employment selection
  • 4. Effective NLP Skills Understand Yourself and Others; Be a Better Communicator; Learn to Influence and Persuade Richard Youell and Christine Youell Creating Success SeriesPaperback$14.95, June • NLP Hot topic978-0-7494-6275-8 • Maximizes interpersonalPersonaldevelopment / effectivenesscareer • Useful in a work contextdevelopment • Communicate, influence, persuade
  • 5. Paperback$14.95, June978-0-7494-6278-9 • Not only business peoplePersonal • Few people are “naturals”development / • We all need some helpcommunication • You can be the judge!!
  • 6. Paperback$24.95, April978-0-7494-6296-3Business skills / • Higher level than Creating Successmarketing / • Practical Information for SMEsentrepreneurship • DIY or RPF – need to know info • Owners, franchisees, operators
  • 7. Marketing Your Business Make the Internet Work for You; Get into Exports; Learn about Products and Pricing John Westwood April, $24.95, 978-0-7494-6271-0 Business Skills / marketing / entrepreneurship • Marketing tactics • Soup to nuts marketing How to Negotiate Effectively Improve Performance; Delegate More Effectively; Handle Poor Performance and Manage Conflict Pat Wellington April, $24.95, 978-0-7494-6285-7 Business skills / HR management • Maintain performance / retain staff • Checklists & exercisesKogan Page
  • 8. Paperback • Q4 e-sales projected $51 billion$29.95, May • +14 % on SQLY cf overall retail +2.3%978-0-7494-6202-4 • Latest trendsE-commerce / • Best practiceinternet retailing / • Impact of social mediaretail studies
  • 9. Paperback$17.95, June • Mass collaboration vice teams978-0-7494-6303-8 • Leader > team leader > crowd facilitatorLeadership /management • Behavior modification for leaders • Appropriate models for new leadership
  • 10. Paperback • 2e of successful branding title$19.95, June • Branding disasters recounted978-0-7494-6299-4 • Lessons learned / conclusions drawnMarketing / • Funny but informativebranding / • Great writer – successful novelistgeneral business
  • 11. Paperback • Antithetical partner to Failures (also 2e)$19.95, July • Insights into brand success978-0-7494-6287-1 • Brand managers, psychologists,Marketing/ academics commentbranding / • Lessons learnedgeneral business • Apple, Disney, HSBC etc.
  • 12. • Marketing meets brain(waves) • Major interest of marketersHardcover • Research from Milward Brown$39.95, March • How science informs brand strategy978-0-7494-6125-6 • Consumer decision processMarketing /advertising / • Market segmentationbrand management
  • 13. • Gen Y = millenials = 15 to 30 years • X 3 the size of gen xHardcover • Marketing savvy / advertising critical$29.95, March • Insights to psychology and behavior978-0-7494-6250-5Marketing/ • Case studies include Coke, VW, Redbranding / Bull, PlayStation etc.advertising / brandmanagement
  • 14. • Brief lives of people who changed thePaperback world$22.50, June • For money, power, belief978-0-7494-6239-0Business • Broad range includes Berners-Smithbiography / • Oprah, Mark Zuckerberg, MegGeneral business Whitman, Steve Jobs, Brin & Pageinterest / gift • Author is a Financial Times journalist
  • 15. • Identifies the disaster decision point • Smart people making one bad decisionPaperback • Applies behavioral economics &$19.95, June978-0-7494 6013-6 cognitive psychologyGeneral business / • What happened, why, how could itbusiness have been different?biography / • Tim Phillips author of Scoring Points &strategy Knockoff
  • 16. Paperback • Both now accepted business practices$19.95, March • Looking outside for intellectual input978-0-7494-6307-6 • Use for driving growth and innovationBusiness strategy / • Guide to practical development andbusiness growth /innovation implementation • 20 leading thinkers – many US based
  • 17. You.com Manage Your Online Self for Profit, Image and Business Success Cresta NorrisPaperback • You are your own corporation$19.95, October • Managing your online image978-0-7494-6198-0 • Using social media for jobPersonal advancementdevelopment /careers • What to avoid • Case studies illustrate the narrative
  • 18. Bold How to Be Brave in Business and Win Shaun Smith and Andy Milligan • 14 great companies that zigged when others zaggedHardcover • Companies succeeding by relentless$26.95 differentiation978-0-7494-6159-1 • Interviews with the driving CEOs andGeneral business / entrepreneursbusiness strategy / • Companies that stand out by standingmarketing up – for something • Not reckless: heroic purpose, dramatic differentiation, principled practice
  • 19. Spring & Summer 2011Practical books for profitable business

×