Final presentation by Jong Pil Kim
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Transcript

  • 1. INSOMNIACOOKIES Jong Pil Kim
  • 2. History-Started in 2003 bySeth Berkowitz-Late Delivery-14 campus locations-Traveling cookies
  • 3. Challenges & GoalsChallenges-No Real Campaign-Needs Updates-Little Summer BusinessGoals-More Brand Awareness-Online Presence-Established Campaign-Develop New Strategy
  • 4. Integrated Theme-Make friendly andcomfortable Brand Image-Reach various customers byinvolving media and schoolcampaigns
  • 5. Social Network-Update website-Update press-Use Twitter Account
  • 6. Twitter and Facebook-Tweet Truck Locations-Use Facebook Ads-Have Company Facebook
  • 7. Blog & Foursquare-Information ofNew Products-Announcements-Ongoing Promotions
  • 8. New ideas-Google AdWords-Summer Mini-Campaign-YouTube Contest
  • 9. Budget and timeline Budget Adwords Facebook Ads SCVNGR Foursquare Twitter
  • 10. Metrics of success-Google Analytics-Fans and followers-Mentions and patterns