Kimia MoMo Madrid
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Kimia MoMo Madrid

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Kimia presentation for MoMo Madrid, 29/11/07.

Kimia presentation for MoMo Madrid, 29/11/07.

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Kimia MoMo Madrid Kimia MoMo Madrid Presentation Transcript

  • advertising search personalize entertainment push imode data traffic 3g yahoo walled garden photos podcasting internet web 2.0 syndication download rss blogger video operator off-portal discovery wap content communities premium music hsdpa 3gp streaming to atom youtube long tail audio blogs sms ecosystem voice midp 2 handset vendor ipod symbian provisioning mp3 google ringtone user web news brand mobile convergence on-portal mms windows flickr wifi wallpaper umts pull games pda revenue
  • REMINDING HISTORY
    • 2000 – WWW
    • INTERNET PORTALS ARE FLYING HIGH
    • Lycos is bought for 5,4 billion €
    • Altavista plans an IPO in April
    • Terra’s share reaches a 158 € high
    • CONTENT IS KING , AND DOMINATES THE USER
    • 2000 – MOBILE
    • MOBILE OPERATORS ARE BIDDING FOR UMTS LICENSES
    • Germany – 6 Licenses, 20 billion €
    • UK – 5 Licenses, 22 billion £
    • Italy – 5 Licenses, 12 billion €
    • DATA SERVICES ARE THE NEW EL DORADO
  • REMINDING HISTORY 2000 THE HUNT FOR THE GOLD IS OPEN WWW CONTENT PORTALS MOBILE DATA SERVICES
  • REMINDING HISTORY
    • TODAY – WWW
    • THE WWW DOMINANCE HAS SHIFTED TO THE USERS
    • The big portals are on the downfall
    • Today it is all about communities , search, UGC and syndication
    • THE FREE EVOLUTION OF THE WWW MODELS HAS HAD A HEAVY IMPACT ON THE VALUE CHAIN
    • TODAY – MOBILE
    • OPERATORS HAVE KEPT THEIR USER IN A WALLED GARDEN
    • Apart from Operator portals there is no real mobile web yet
    • Off portal is the new magic word
    • WHERE ARE THOSE OFF-PORTAL FIELDS OF GOLD?
  • EXPLORING THE OFF-PORTAL PPPFFF … … HOW DO I TURN THIS WWW THING INTO MOBILE GOLD ?
  • EXPLORING THE OFF-PORTAL
    • MOBILE WEB RENDERING
    • WHY NOT TAP INTO THE INFINITE WWW AS A SOURCE OF CONTENT?
    • Distortion of the user experience
    • What about new, advanced mobile html browsers ?
    • What about AJAX , or multimedia content?
    • MOBILE SEARCH
    • WHITE LABELLED SEARCH
    • BRANDED SEARCH
    • Strong technology, but little content
    • Search, or magnifying?
  • TRANSFORMATION H ARRY P OTTER … MAYBE HP CAN SHOW ME … … ANOTHER WAY …
  • TRANSFORMATION AL-KIMIA “ THE ART OF TRANSFORMATION” NICOLAS FLAMEL 1330 – 1410 FAMOUS ALCHEMIST INVENTOR OF THE PHILOSOPHERS STONE
  • UNDER THE WWW SURFACE
    • EVOLUTION
    • Presentation separated from data
    • User controlled content syndication
    • PAST
    • Data = presentation
    • Monolithic content portals
    FROM MONOLYTHS TO SYNDICATED BUILDING BLOCKS Presentation layer Data layer CONTENT SYNDICATION RSS RDF ATOM ETC.
  • INTERNET TO MOBILE KIMIA TRANSFORMS WWW BUILDING BLOCKS INTO MOBILE SERVICES Mobile Web World Wide Web
    • User controlled syndication
    • Unlimited content source
    • 100% mobile user experience
    BELOW THE SURFACE DIRECT ACCESS TO DATA LAYERS
  • INTERNET TO MOBILE
    • Wap
    • Mms
    • On device
    • DVB-H
    • Harvesting
    • Scheduling
    • News
    • Blogs
    • Podcasting
    • Multimedia
    • Communities
    • Search
    • Transcoding
    TECHNOLOGY CONTENT MOBILE DELIVERY
    • Bundling
    • Rendering
  • WRAP UP – TODAY KIMIA PLUGS INTO THE DATA LAYERS OF THE WWW TO CHANNEL CONTENT TO MOBILE NICOLAS FLAMEL HARRY POTTER
  • WHAT ‘S NEXT? KIMIA IS WORKING ON TECHNOLOGY TO CHANNEL THE VIRALITY OF THE WWW TO MOBILE DIMITRI IVANOVSKI BIRD FLU VIRUS
  • ABOUT KIMIA
    • 25 Professionals
    • 5 Nationalities
    • Senior development team (10Y+)
    • Development since 2005
    • Formally founded in 2006
    • 2MM Round A Funding in 2007
    FUNDED BY DEBAEQUE VC SOME FIGURES WORLD CLASS TEAM
    • CONTACT
    • KIMIA
    • Karel De Beule
    • Mailto: [email_address]
    • Mobile: +34 670 564 687
    CONTACT THANK YOU FOR YOUR ATTENTION!