Yammer can easily integrate with…
•
•
•
•

Online or on-premises applications
Embeddable plug-ins
REST Application Program...
What makes a Yammer implementation different?
Like any technology, a balanced team, thoughtful planning,
and thorough exec...
Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”

Gartner, September 2012
Gartner estimates that through 2015,

%
80
of social business efforts will not achieve the
intended benefits due to inadeq...
The Social Organization: How to Use Social Media…

Gartner Research
1. Easy to use
2. Works out of the box
3. Innovate quickly

4. Private and secure
5. Integrates easily

6. Support on the ...
Is Yammer Secure?
I have enough tools to check.
Social is a fad and
a waste of time.
We have no executive support.
What’s the business value?
Demo of Yammer
The Social Journey
“Working social" is more than
just messages in a newsfeed.
It's a journey that fundamentally
changes ho...
Step 1.
Define Your Vision
“Push everyone with whom you interact to think *BIGGER*. The
broader the reach of the vision an...
Example Vision Statement
Yammer: Reinventing the Way We Work!
•

Transparent Communication: A platform to deliver a consis...
A Clear Vision is the Foundation
of the Change Management Plan
http://www.youtube.com/w
atch?v=y6x-mDuVy-k
The customer re...
Step 2.
Map to Value

“Get to know common business
processes - like purchasing, inventory,
onboarding, sales operations - ...
2. Map to Value

Prioritize to support the vision

Map to business objectives
Engage, Collaborate, and Innovate in New Ways

Collaborate

Connect, collaborate, and deliver
with high performing teams

...
Other Businesses are Transforming with Social
Collaborate

Engage

Innovate

1. Collaborate with teams across
geographical...
Prioritisation matrix (PACE Chart)
Business
Value

1. Priority
Quick wins/Low hanging fruits

2. Priority
Strategic/Tactic...
Step 3.
Work Social
“Your biggest barriers are people and their habits.
Understand what bad habits are holding you back, w...
3. Work Social
Use Case Definition Template

As a … [person’s role]

I want to … [take an action]
So that I can … [do what / why]

That m...
Develop a Strategy for Each Use Case
Questions to ask each stakeholder:












What's the challenge/opportun...
What to look for in a Use Case…
Attributes:






Low Barrier
Visibly Demonstrable
Part of the workflow
Engaged and Co...
Use Case Spectrum
Any business-related function
or task done more efficiently
• Co-creating content
• Sharing best practic...
“Yammer is easy to use and adopt, technical enablement is
important but change management is critical. Don't
underestimate...
4. Drive Success

Launch Network
Build Momentum
Manage Community
A Plan Ensures Success
With adequate user training
and on-going communication
of Yammer’s benefits

Formal
launch

% of
en...
What is a Yammer Network Launch?
A launch is a powerful opportunity to create momentum and
excitement around your network,...
Step 5.
Evaluate, Adapt & Iterate
“Have a bias towards action.
Don't sit for months and plan, just start
doing something a...
5. Evaluate, Adapt & Iterate
Evaluating Business Value

People are talking

People are talking
about Sales

People are talking
about Sales and this
has...
Adapt &
Iterate
Social Business - the social journey v. Boris Reinholth Nyland, ProActive
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Social Business - the social journey v. Boris Reinholth Nyland, ProActive

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Yammer - Social journey - hvordan bygger jeg business casen

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Social Business - the social journey v. Boris Reinholth Nyland, ProActive

  1. 1. Yammer can easily integrate with… • • • • Online or on-premises applications Embeddable plug-ins REST Application Programming Interface (API) OpenGraph-enabled social apps
  2. 2. What makes a Yammer implementation different? Like any technology, a balanced team, thoughtful planning, and thorough execution is important to implementation. Yammer is different because: 1. 1 Yammer’s multitenant architecture is in the cloud, technical implementation is not as complicated as traditional technologies. 2. 2 “Working social” is a fundamental change in how people work together that requires a higher focus on the people side of change in order to maximize business value.
  3. 3. Social Enterprise is implemented 80% through organization culture and 20% through technology.” Gartner, September 2012
  4. 4. Gartner estimates that through 2015, % 80 of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology. http://www.gartner.com/newsroom/id/2319215
  5. 5. The Social Organization: How to Use Social Media… Gartner Research
  6. 6. 1. Easy to use 2. Works out of the box 3. Innovate quickly 4. Private and secure 5. Integrates easily 6. Support on the journey
  7. 7. Is Yammer Secure?
  8. 8. I have enough tools to check.
  9. 9. Social is a fad and a waste of time.
  10. 10. We have no executive support.
  11. 11. What’s the business value?
  12. 12. Demo of Yammer
  13. 13. The Social Journey “Working social" is more than just messages in a newsfeed. It's a journey that fundamentally changes how people work together. The Social Journey focuses on the customer finding business value in ESN.
  14. 14. Step 1. Define Your Vision “Push everyone with whom you interact to think *BIGGER*. The broader the reach of the vision and the more people involved to champion the network, the more likely their network will be a success & address the needs of the company at-large.”
  15. 15. Example Vision Statement Yammer: Reinventing the Way We Work! • Transparent Communication: A platform to deliver a consistent message and facilitate two-way communication. • Collaborative Projects: Drive productivity by facilitating cross geographic and functional team project collaboration. • Shared Knowledge: Increase access to information and the ability to share best practices and learn from each other - peer to peer. • Inspired Work: Accelerate innovation giving us the agility to meet the needs of our changing business.
  16. 16. A Clear Vision is the Foundation of the Change Management Plan http://www.youtube.com/w atch?v=y6x-mDuVy-k The customer released this video at the start of their network launch. It clearly conveys the company’s vision for their Yammer network in a way that makes individuals see the direct benefit to themselves and to the organization.
  17. 17. Step 2. Map to Value “Get to know common business processes - like purchasing, inventory, onboarding, sales operations - you have to have business acumen and the ability to speak the speak. Also, work on your executive presence you'll never be perfect in front of a CEO ,but you need to try! Execs are people too – try to understand where they are coming from and how you can make it SO EASY for them to get social.”
  18. 18. 2. Map to Value Prioritize to support the vision Map to business objectives
  19. 19. Engage, Collaborate, and Innovate in New Ways Collaborate Connect, collaborate, and deliver with high performing teams Engage Attract, engage, and retain your employees Innovate Adapt, compete, and win through rapid innovation
  20. 20. Other Businesses are Transforming with Social Collaborate Engage Innovate 1. Collaborate with teams across geographical location and job function 2. Manage projects 3. Manage events 4. Launch marketing campaigns 5. Stay connected on any device 6. Improve team alignment 1. Improve company communication 2. Improve onboarding, learning and development 3. Recognize top talent 4. Identify expertise 5. Share best practices 6. Retain employees 1. Launch new products 2. Brainstorm and crowd source new ideas 3. Enter new markets 4. Adapt and respond to change 5. Build a unified culture 6. Get feedback from partners, suppliers, and customers 7. Bring teams together during a reorganization or a merger & acquisition. Connect, collaborate, and deliver with high performing teams Attract, engage, and retain your employees Adapt, compete, and win through rapid innovation
  21. 21. Prioritisation matrix (PACE Chart) Business Value 1. Priority Quick wins/Low hanging fruits 2. Priority Strategic/Tactic investments C G I J B H F D A E 4. Priority NEVER 3. Priority Needs maturing Ease of Implementation 20 NOVEMBER 2013 © PROACTIVE A/S 22
  22. 22. Step 3. Work Social “Your biggest barriers are people and their habits. Understand what bad habits are holding you back, what new ones would benefit the business, and a process by which you can slowly transition to more effective ways of working. They don't all need to involve Yammer but it can definitely help.”
  23. 23. 3. Work Social
  24. 24. Use Case Definition Template As a … [person’s role] I want to … [take an action] So that I can … [do what / why] That means I need … [specific elements to accomplish the above]
  25. 25. Develop a Strategy for Each Use Case Questions to ask each stakeholder:          What's the challenge/opportunity? What are the business benefits you want to achieve? Who is our audience? Are they ready for change? What has prevented us from achieving this goal in the past? What behaviors need to be change to realize the outcomes? What resources can we leverage on the Yammer Success Center? Who is the Champion/Owner/Community Manager? Project timeline and activities & review date? How do we measure success?
  26. 26. What to look for in a Use Case… Attributes:     Low Barrier Visibly Demonstrable Part of the workflow Engaged and Committed
  27. 27. Use Case Spectrum Any business-related function or task done more efficiently • Co-creating content • Sharing best practices & lessons learned • Replace Meetings Team & Department FAQs • Employee Recognition • • • • • Employee Connections Culture Initiatives Sharing Industry Articles & News
  28. 28. “Yammer is easy to use and adopt, technical enablement is important but change management is critical. Don't underestimate the importance of having a well defined plan to manage that process. Remember is about PEOPLE! Yammer It is not a magic bullet – the magic happens in the community of people using Yammer.” Step 4. Drive Success “Become one with success.yammer.com”
  29. 29. 4. Drive Success Launch Network Build Momentum Manage Community
  30. 30. A Plan Ensures Success With adequate user training and on-going communication of Yammer’s benefits Formal launch % of engage d users Yammer begins to spread virally Preparing for adoption Free service Time People leave (no value) Premium service Without adequate training and communication
  31. 31. What is a Yammer Network Launch? A launch is a powerful opportunity to create momentum and excitement around your network, through communications and trainings as well as events and activities that support and inspire the use of Yammer.
  32. 32. Step 5. Evaluate, Adapt & Iterate “Have a bias towards action. Don't sit for months and plan, just start doing something and have the network help you shape it together. Empower all your employees to do this and you will see growth.”
  33. 33. 5. Evaluate, Adapt & Iterate
  34. 34. Evaluating Business Value People are talking People are talking about Sales People are talking about Sales and this has increased revenue by X% this quarter Business Value
  35. 35. Adapt & Iterate

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