Yammer - Social journey - hvordan bygger jeg business casen

2. Yammer can easily integrate with…
•
•
•
•
Online or on-premises applications
Embeddable plug-ins
REST Application Programming Interface (API)
OpenGraph-enabled social apps

3. What makes a Yammer implementation different?
Like any technology, a balanced team, thoughtful planning,
and thorough execution is important to implementation. Yammer
is different because:
1.
1
Yammer’s multitenant architecture is in the cloud,
technical implementation is not as complicated as
traditional technologies.
2.
2
“Working social” is a fundamental change in how people
work together that requires a higher focus on the people
side of change in order to maximize business value.

4. Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”
Gartner, September 2012

5. Gartner estimates that through 2015,
%
80
of social business efforts will not achieve the
intended benefits due to inadequate leadership
and an overemphasis on technology.
http://www.gartner.com/newsroom/id/2319215

6. The Social Organization: How to Use Social Media…
Gartner Research

7. 1. Easy to use
2. Works out of the box
3. Innovate quickly
4. Private and secure
5. Integrates easily
6. Support on the journey

8. Is Yammer Secure?

9. I have enough tools to check.

10. Social is a fad and
a waste of time.

11. We have no executive support.

12. What’s the business value?

13. Demo of Yammer

14. The Social Journey
“Working social" is more than
just messages in a newsfeed.
It's a journey that fundamentally
changes how people work
together.
The Social Journey focuses on
the customer finding business
value in ESN.

15. Step 1.
Define Your Vision
“Push everyone with whom you interact to think *BIGGER*. The
broader the reach of the vision and the more people involved to
champion the network, the more likely their network will be a
success & address the needs of the company at-large.”

16. Example Vision Statement
Yammer: Reinventing the Way We Work!
•
Transparent Communication: A platform to deliver a consistent message and facilitate
two-way communication.
•
Collaborative Projects: Drive productivity by facilitating cross geographic and
functional team project collaboration.
•
Shared Knowledge: Increase access to information and the ability to share best
practices and learn from each other - peer to peer.
•
Inspired Work: Accelerate innovation giving us the agility to meet the needs of our
changing business.

17. A Clear Vision is the Foundation
of the Change Management Plan
http://www.youtube.com/w
atch?v=y6x-mDuVy-k
The customer released this video at the start of their
network launch. It clearly conveys the company’s
vision for their Yammer network in a way that makes
individuals see the direct benefit to themselves and to
the organization.

18. Step 2.
Map to Value
“Get to know common business
processes - like purchasing, inventory,
onboarding, sales operations - you
have to have business acumen and
the ability to speak the speak. Also,
work on your executive presence you'll never be perfect in front of a
CEO ,but you need to try! Execs are
people too – try to understand where
they are coming from and how you
can make it SO EASY for them to get
social.”

19. 2. Map to Value
Prioritize to support the vision
Map to business objectives

20. Engage, Collaborate, and Innovate in New Ways
Collaborate
Connect, collaborate, and deliver
with high performing teams
Engage
Attract, engage, and retain your
employees
Innovate
Adapt, compete, and win through
rapid innovation

21. Other Businesses are Transforming with Social
Collaborate
Engage
Innovate
1. Collaborate with teams across
geographical location and job
function
2. Manage projects
3. Manage events
4. Launch marketing campaigns
5. Stay connected on any device
6. Improve team alignment
1. Improve company
communication
2. Improve onboarding, learning
and development
3. Recognize top talent
4. Identify expertise
5. Share best practices
6. Retain employees
1. Launch new products
2. Brainstorm and crowd source
new ideas
3. Enter new markets
4. Adapt and respond to change
5. Build a unified culture
6. Get feedback from partners,
suppliers, and customers
7. Bring teams together during a
reorganization or a merger &
acquisition.
Connect, collaborate, and deliver
with high performing teams
Attract, engage, and retain your
employees
Adapt, compete, and win through
rapid innovation

22. Prioritisation matrix (PACE Chart)
Business
Value
1. Priority
Quick wins/Low hanging fruits
2. Priority
Strategic/Tactic investments
C
G
I
J
B
H
F
D
A
E
4. Priority
NEVER
3. Priority
Needs maturing
Ease of Implementation
20 NOVEMBER 2013
© PROACTIVE A/S
22

23. Step 3.
Work Social
“Your biggest barriers are people and their habits.
Understand what bad habits are holding you back, what
new ones would benefit the business, and a process by
which you can slowly transition to more effective ways of
working. They don't all need to involve Yammer but it
can definitely help.”

24. 3. Work Social

25. Use Case Definition Template
As a … [person’s role]
I want to … [take an action]
So that I can … [do what / why]
That means I need … [specific elements to accomplish the above]

26. Develop a Strategy for Each Use Case
Questions to ask each stakeholder:









What's the challenge/opportunity?
What are the business benefits you want to achieve?
Who is our audience? Are they ready for change?
What has prevented us from achieving this goal in the past?
What behaviors need to be change to realize the outcomes?
What resources can we leverage on the Yammer Success Center?
Who is the Champion/Owner/Community Manager?
Project timeline and activities & review date?
How do we measure success?

27. What to look for in a Use Case…
Attributes:




Low Barrier
Visibly Demonstrable
Part of the workflow
Engaged and Committed

28. Use Case Spectrum
Any business-related function
or task done more efficiently
• Co-creating content
• Sharing best practices &
lessons learned
•
Replace Meetings
Team & Department
FAQs
• Employee Recognition
•
•
•
•
•
Employee Connections
Culture Initiatives
Sharing Industry Articles &
News

29. “Yammer is easy to use and adopt, technical enablement is
important but change management is critical. Don't
underestimate the importance of having a well defined plan
to manage that process. Remember is about
PEOPLE! Yammer It is not a magic bullet – the magic
happens in the community of people using Yammer.”
Step 4.
Drive Success
“Become one with
success.yammer.com”

30. 4. Drive Success
Launch Network
Build Momentum
Manage Community

31. A Plan Ensures Success
With adequate user training
and on-going communication
of Yammer’s benefits
Formal
launch
% of
engage
d users
Yammer begins to
spread virally
Preparing for
adoption
Free service
Time
People leave
(no value)
Premium service
Without adequate training
and communication

32. What is a Yammer Network Launch?
A launch is a powerful opportunity to create momentum and
excitement around your network, through communications and
trainings as well as events and activities that support and inspire
the use of Yammer.

33. Step 5.
Evaluate, Adapt & Iterate
“Have a bias towards action.
Don't sit for months and plan, just start
doing something and have the network
help you shape it together. Empower all
your employees to do this and you will
see growth.”

34. 5. Evaluate, Adapt & Iterate

35. Evaluating Business Value
People are talking
People are talking
about Sales
People are talking
about Sales and this
has increased
revenue by X% this
quarter
Business
Value

36. Adapt &
Iterate