Branding: The Cornerstone Of Your Online BusinessPresentation Transcript
Branding: The Cornerstone of Your Online Business
FIRST A brand is not a logo.A logo identifies a business in its simplest form via the use of a mark or icon.
SECOND A brand is not an identity.Identify is the visual aspects that form part of the overall brand.
“A brand is a person’sgut feeling about aproduct, service, orcompany.” Marty Neumeier – The Brand Gap
Brands are defined byindividuals and relationships,not companies or markets.
We don’t own our brand message anymore! The consumer owns it!
In other words…ANDIT’S NOT WHAT YOU GOODIT IS JUST BEING GOOD ISN’T SAY IS! IT’S WHAT THEY SAY IT ENOUGH
Why Is Our Brand So Important? People have way to many choices and too little time Many companies offer the same ‘stuff’ We trust personal recommendations! Whether you are trying to get a job, make a sale or close a deal; it is all about YOU being first choice!
Is The NEW ROI!Trust comes from meeting and over delivering on customer expectations.
$2.60 $ .99Brands that stand out can charge a premium!
Any Brand Can Be Magnetic and Stand Out EVEN YOURS!
THE POWEROF THEPERSONALBRAND
Be Different – what makes you unique? Focus – no rabbit trails Collaborate – takes a village to build a tribe Execute – execution not strategy is where the rubber meets the road. Be creative!
Many Aren’t Getting It• About 1% of those who are marketing online GET IT! What are they doing that you aren’t?• They DISTINQUISH themselves from the pack…if you learn how to BRAND YOURSELF this WILL establish YOU as both a leader and an authority figure within your niche.• Attraction marketing and personal branding go hand in hand. With attraction marketing you “attract” others by simply being yourself. Being “real” with your target market is the KEY!!
• Online branding revolves around YOU!• Today’s online marketplace is RELATIONSHIP based.• You must focus on the needs, wants and desires of your target market BEFORE YOURSELF by providing VALUE through content that is important to THEM!
Let’s Tie It TogetherThis is WHY personal branding is soIMPORTANT…People connect with people not brands, products or specific companies. Theydo business with those they know, like and trust, which is whyRELATIONSHIP BUILDING is HUGE if you are going to be successful.More often than not, the brands, products and companies we involveourselves with change over time. So as we build relationships by providingvalue…WE BECOME THE BRAND.See why AUTHENCITY and VALUE is so important?
If you are going to be IN business online… LOOK THE PART!
Your Online Branded ImageYour logo, tagline, website, Facebook Profile Picture,Twitter, YouTube, LinkedIn, etc. should all carry thesame theme and message.Consistency is huge and people will begin to recognizeyou just like they would a name brand item such as TIDEor BOUNTY.
The “LOOK” is often the best and last chance to make a connection!
Bottom Line…Personal Branding, if done right, is the best and mostreliable way to market long term online. If you can build apowerful personal brand, you will have an incrediblemarketing program."In fact, in these times of economic uncertainty, a solidCEO Brand is, perhaps, more important than ever.“AdWeekIn today’s economy, who are you going to leave your futureto? YOU have the power!