media in the online age Exam:  Section B
You need to learn about
You need to learn about The historical development of on-line media
You need to learn about <ul><li>The historical development of on-line media </li></ul>How media production has been transf...
You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the int...
You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the int...
You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the int...
You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the int...
You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the int...
This module is all about… <ul><li>Internet TV </li></ul>
This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul>
This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers <...
This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers <...
This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers <...
This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers <...
This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers <...
This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers <...
This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers <...
You already know a lot about this because of your own patterns of media consumption
The long  tail Media in the on-line age
The long tail A theory developed by *Chris Anderson in 2006
The long tail A theory developed by *Chris Anderson in 2006 You need to research this on the web and fully understand it M...
The long tail A theory developed by *Chris Anderson in 2006
The long tail Chris Anderson
The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, c...
The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, c...
The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, c...
The long tail This is it … Our culture and economy are moving  away  from a relatively  small number  of  sales of  mainst...
The long tail small number   mainstream  larger number  niche
The long tail
The long tail
 
The long tail Shelf Space… The internet (on-line retailing)  has fewer physical constraints  -  narrowly targeted goods an...
The long tail Shelf Space… The internet is a  virtual warehouse  with  few overheads compared to a traditional  high stree...
The long tail
The long tail
The long tail
The long tail Niche products are
The long tail Niche products are Cheap to distribute
The long tail Niche products are Cheap to distribute  No longer a luxury
The long tail The internet is democratic and informative
The long tail The internet is democratic and informative Recommendations
The long tail The internet is democratic and informative Recommendations Reviews
The long tail The internet is democratic and informative Recommendations Reviews Blogs
The long tail The internet is democratic and informative Recommendations Reviews Blogs Newsgroups
The long tail The internet is democratic and informative
The long tail The internet is democratic and informative
The long tail The internet is democratic and informative
The long tail The internet is democratic and informative
The long tail The internet is democratic and informative
The long tail This is … VIRAL MARKETING FREE MARKETING
The long tail This is … VIRAL MARKETING
The long tail This is … VIRAL MARKETING FREE MARKETING
The long tail READ THE TEXTBOOK  CASE STUDY  PAGES 90 & 91
 
Wikinomics Media in the on-line age
Wikinomics A theory developed by Don Tapscott  and Anthony Williams in 2006
Wikinomics A theory developed by Don Tapscott  and Anthony Williams in 2006
Wikinomics A theory developed by Don Tapscott  and Anthony Williams in 2006
Wikinomics This is it … As people individually and collectively program the web they are increasingly in command.
Wikinomics This is it … As people individually and collectively program the web they are increasingly in command. This is ...
Wikinomics 5 big ideas…
Wikinomics peering 5 big ideas…
Wikinomics peering free creativity 5 big ideas…
Wikinomics peering free creativity democratised media 5 big ideas…
Wikinomics peering free creativity democratised media global thinking 5 big ideas…
Wikinomics peering free creativity democratised media global thinking the prefect storm 5 big ideas…
Wikinomics peering free creativity democratised media global thinking the prefect storm 5 big ideas…
Wikinomics peering
Wikinomics peering sharing of material on the internet
Wikinomics <ul><li>peering </li></ul><ul><li>sharing of material on the internet </li></ul><ul><li>Cuts distribution costs...
Wikinomics <ul><li>peering </li></ul><ul><li>sharing of material on the internet </li></ul><ul><li>Cuts distribution costs...
Wikinomics <ul><li>peering </li></ul><ul><li>sharing of material on the internet </li></ul><ul><li>Cuts distribution costs...
Wikinomics free creativity natural and positive result of a free market
Wikinomics <ul><li>free creativity </li></ul><ul><li>natural and positive result of a free market </li></ul><ul><li>diffic...
Wikinomics <ul><li>free creativity </li></ul><ul><li>natural and positive result of a free market </li></ul><ul><li>diffic...
Wikinomics media is democratised
Wikinomics media is democratised As a result of  peering ,  free creativity  and we media  journalism (blogs and websites)
Wikinomics <ul><li>media is democratised </li></ul><ul><li>As a result of  peering ,  free creativity  and we media  journ...
Wikinomics <ul><li>media is democratised </li></ul><ul><li>As a result of  peering ,  free creativity  and we media  journ...
Wikinomics global thinking Web 2.0  makes this inevitable
Wikinomics <ul><li>global thinking </li></ul><ul><li>Web 2.0 makes this inevitable </li></ul><ul><li>the internet is the w...
Wikinomics <ul><li>global thinking </li></ul><ul><li>Web 2.0 makes this inevitable </li></ul><ul><li>the internet is the w...
Wikinomics <ul><li>global thinking </li></ul><ul><li>Web 2.0 makes this inevitable </li></ul><ul><li>the internet is the w...
Wikinomics the perfect storm combining…
Wikinomics <ul><li>the perfect storm </li></ul><ul><li>combining… </li></ul><ul><li>web 2.0  (technology) </li></ul>
Wikinomics <ul><li>the perfect storm </li></ul><ul><li>combining… </li></ul><ul><li>web 2.0  (technology) </li></ul><ul><l...
Wikinomics <ul><li>Many people disagree </li></ul><ul><li>and say that… </li></ul><ul><li>things are not changing so much ...
Wikinomics <ul><li>the perfect storm </li></ul><ul><li>combining… </li></ul><ul><li>web 2.0  (technology) </li></ul><ul><l...
Wikinomics global economy the whole world is made available as a market through internet retailing
Wikinomics the perfect storm any media company trying  to operate without  web 2.0 will flounder
Do you believe this? Media in the on-line age
Wikinomics Many people disagree
Wikinomics Many people disagree and say that…
Wikinomics <ul><li>Many people disagree </li></ul><ul><li>and say that… </li></ul><ul><li>things are not changing so much ...
Wikinomics <ul><li>Many people disagree </li></ul><ul><li>and say that… </li></ul><ul><li>things are not changing so much ...
Wikinomics <ul><li>Many people disagree </li></ul><ul><li>and say that… </li></ul><ul><li>things are not changing so much ...
On-line TV Media in the on-line age
On-line TV iPlayer
On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul>
On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul><ul><li>Immediately taken up by Virgin ...
On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul><ul><li>Immediately taken up by Virgin ...
On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul><ul><li>Immediately taken up by Virgin ...
On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul><ul><li>Immediately taken up by Virgin ...
On-line TV Advantages of on-line TV
On-line TV <ul><li>Advantages of on-line TV </li></ul><ul><li>increases audience share with downloads </li></ul>
On-line TV <ul><li>Advantages of on-line TV </li></ul><ul><li>increases audience share with downloads </li></ul><ul><li>cl...
On-line TV <ul><li>Advantages of on-line TV </li></ul><ul><li>increases audience share with downloads </li></ul><ul><li>cl...
On-line TV <ul><li>Advantages of on-line TV </li></ul><ul><li>increases audience share with downloads </li></ul><ul><li>cl...
On-line TV EXAM QUESTION Consider two media areas - what  difference has Web 2.0 made to  their production and comsumption...
 
Web 2.0 Media in the on-line age
Web 2.0 A Web 2.0 site allows users to  interact and collaborate  with each other in a  social media  dialogue as creators...
Web 2.0 Examples of Web 2.0 include  Media in the on-line age
<ul><li>Web 2.0 </li></ul><ul><li>Examples of Web 2.0 include  </li></ul><ul><li>social networking sites </li></ul>Media i...
<ul><li>Web 2.0 </li></ul><ul><li>Examples of Web 2.0 include  </li></ul><ul><li>social networking sites </li></ul><ul><li...
<ul><li>Web 2.0 </li></ul><ul><li>Examples of Web 2.0 include  </li></ul><ul><li>social networking sites </li></ul><ul><li...
<ul><li>Web 2.0 </li></ul><ul><li>Examples of Web 2.0 include  </li></ul><ul><li>social networking sites </li></ul><ul><li...
 
Web 2.0 A Web 2.0 site allows users to  interact and collaborate  with each other in a  social media  dialogue as creators...
Web 2.0 Although the term suggests a new version of the World Wide Web,  it does not refer to an update to any technical s...
Web 2.0 Tim Berners-Lee, the inventor of the web has said that he always intended the web to be used in  this way so has d...
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OCR A Level Media Revision

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Mediaintheonlineage

  1. 1. media in the online age Exam: Section B
  2. 2. You need to learn about
  3. 3. You need to learn about The historical development of on-line media
  4. 4. You need to learn about <ul><li>The historical development of on-line media </li></ul>How media production has been transformed by the internet – with examples!
  5. 5. You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the internet </li></ul>The impact of broadband on audience behaviour
  6. 6. You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the internet </li></ul><ul><li>Broadband and audience behaviour </li></ul>Convergence
  7. 7. You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the internet </li></ul><ul><li>Broadband and audience behaviour </li></ul><ul><li>The internet and convergence </li></ul>
  8. 8. You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the internet </li></ul><ul><li>Broadband and audience behaviour </li></ul><ul><li>The internet and convergence </li></ul>The future and web 3.00
  9. 9. You need to learn about <ul><li>The historical development of on-line media </li></ul><ul><li>Media production and the internet </li></ul><ul><li>Broadband and audience behaviour </li></ul><ul><li>The internet and convergence </li></ul><ul><li>The future and web 3.00 </li></ul>
  10. 10. This module is all about… <ul><li>Internet TV </li></ul>
  11. 11. This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul>
  12. 12. This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers </li></ul>
  13. 13. This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers </li></ul><ul><li>Mp3s and peer to peer downloading </li></ul>
  14. 14. This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers </li></ul><ul><li>Mp3s and peer to peer downloading </li></ul><ul><li>Changing patterns of audience consumption </li></ul>
  15. 15. This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers </li></ul><ul><li>Mp3s and peer to peer downloading </li></ul><ul><li>Changing patterns of audience consumption </li></ul><ul><li>Internet retail outlets and the decline of “record shops” </li></ul>
  16. 16. This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers </li></ul><ul><li>Mp3s and peer to peer downloading </li></ul><ul><li>Changing patterns of audience consumption </li></ul><ul><li>Internet retail outlets and the decline of “record shops” </li></ul><ul><li>Podcasts </li></ul>
  17. 17. This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers </li></ul><ul><li>Mp3s and peer to peer downloading </li></ul><ul><li>Changing patterns of audience consumption </li></ul><ul><li>Internet retail outlets and the decline of “record shops” </li></ul><ul><li>Podcasts </li></ul><ul><li>On-line video gaming </li></ul>
  18. 18. This module is all about… <ul><li>Internet TV </li></ul><ul><li>itunes and the iPod </li></ul><ul><li>On-line newspapers </li></ul><ul><li>Mp3s and peer to peer downloading </li></ul><ul><li>Changing patterns of audience consumption </li></ul><ul><li>Internet retail outlets and the decline of “record shops” </li></ul><ul><li>Podcasts </li></ul><ul><li>On-line video gaming </li></ul><ul><li>You Tube and social media sharing </li></ul><ul><li>and more... </li></ul>
  19. 19. You already know a lot about this because of your own patterns of media consumption
  20. 20. The long tail Media in the on-line age
  21. 21. The long tail A theory developed by *Chris Anderson in 2006
  22. 22. The long tail A theory developed by *Chris Anderson in 2006 You need to research this on the web and fully understand it Make sure you refer to sites that you understand!! Start here: http://www.longtail.com
  23. 23. The long tail A theory developed by *Chris Anderson in 2006
  24. 24. The long tail Chris Anderson
  25. 25. The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption
  26. 26. The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption He uses iTunes, YouTube and social networking sites as examples of his theory
  27. 27. The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption He uses iTunes, YouTube and social networking sites as examples of his theory Social networking – “viral marketing” – soon spread the word about Anderson’s ideas
  28. 28. The long tail This is it … Our culture and economy are moving away from a relatively small number of sales of mainstream products and markets at the head of the demand curve to a larger number of niche (or specialist) products and markets
  29. 29. The long tail small number mainstream larger number niche
  30. 30. The long tail
  31. 31. The long tail
  32. 33. The long tail Shelf Space… The internet (on-line retailing) has fewer physical constraints - narrowly targeted goods and services can be as economically attractive as mainstream fare.
  33. 34. The long tail Shelf Space… The internet is a virtual warehouse with few overheads compared to a traditional high street retail outlet. Shelf space is no longer a deciding factor when considering stock levels.
  34. 35. The long tail
  35. 36. The long tail
  36. 37. The long tail
  37. 38. The long tail Niche products are
  38. 39. The long tail Niche products are Cheap to distribute
  39. 40. The long tail Niche products are Cheap to distribute No longer a luxury
  40. 41. The long tail The internet is democratic and informative
  41. 42. The long tail The internet is democratic and informative Recommendations
  42. 43. The long tail The internet is democratic and informative Recommendations Reviews
  43. 44. The long tail The internet is democratic and informative Recommendations Reviews Blogs
  44. 45. The long tail The internet is democratic and informative Recommendations Reviews Blogs Newsgroups
  45. 46. The long tail The internet is democratic and informative
  46. 47. The long tail The internet is democratic and informative
  47. 48. The long tail The internet is democratic and informative
  48. 49. The long tail The internet is democratic and informative
  49. 50. The long tail The internet is democratic and informative
  50. 51. The long tail This is … VIRAL MARKETING FREE MARKETING
  51. 52. The long tail This is … VIRAL MARKETING
  52. 53. The long tail This is … VIRAL MARKETING FREE MARKETING
  53. 54. The long tail READ THE TEXTBOOK CASE STUDY PAGES 90 & 91
  54. 56. Wikinomics Media in the on-line age
  55. 57. Wikinomics A theory developed by Don Tapscott and Anthony Williams in 2006
  56. 58. Wikinomics A theory developed by Don Tapscott and Anthony Williams in 2006
  57. 59. Wikinomics A theory developed by Don Tapscott and Anthony Williams in 2006
  58. 60. Wikinomics This is it … As people individually and collectively program the web they are increasingly in command.
  59. 61. Wikinomics This is it … As people individually and collectively program the web they are increasingly in command. This is consumer power
  60. 62. Wikinomics 5 big ideas…
  61. 63. Wikinomics peering 5 big ideas…
  62. 64. Wikinomics peering free creativity 5 big ideas…
  63. 65. Wikinomics peering free creativity democratised media 5 big ideas…
  64. 66. Wikinomics peering free creativity democratised media global thinking 5 big ideas…
  65. 67. Wikinomics peering free creativity democratised media global thinking the prefect storm 5 big ideas…
  66. 68. Wikinomics peering free creativity democratised media global thinking the prefect storm 5 big ideas…
  67. 69. Wikinomics peering
  68. 70. Wikinomics peering sharing of material on the internet
  69. 71. Wikinomics <ul><li>peering </li></ul><ul><li>sharing of material on the internet </li></ul><ul><li>Cuts distribution costs </li></ul>
  70. 72. Wikinomics <ul><li>peering </li></ul><ul><li>sharing of material on the internet </li></ul><ul><li>Cuts distribution costs </li></ul><ul><li>Causes copyright issues </li></ul>
  71. 73. Wikinomics <ul><li>peering </li></ul><ul><li>sharing of material on the internet </li></ul><ul><li>Cuts distribution costs </li></ul><ul><li>Causes copyright issues </li></ul><ul><li>Corporations must change or perish </li></ul>
  72. 74. Wikinomics free creativity natural and positive result of a free market
  73. 75. Wikinomics <ul><li>free creativity </li></ul><ul><li>natural and positive result of a free market </li></ul><ul><li>difficult (impossible?) to regulate </li></ul>
  74. 76. Wikinomics <ul><li>free creativity </li></ul><ul><li>natural and positive result of a free market </li></ul><ul><li>difficult (impossible?) to regulate </li></ul><ul><li>happy medium – Creative Commons </li></ul>
  75. 77. Wikinomics media is democratised
  76. 78. Wikinomics media is democratised As a result of peering , free creativity and we media journalism (blogs and websites)
  77. 79. Wikinomics <ul><li>media is democratised </li></ul><ul><li>As a result of peering , free creativity and we media journalism (blogs and websites) </li></ul><ul><li>Production by ordinary people </li></ul>
  78. 80. Wikinomics <ul><li>media is democratised </li></ul><ul><li>As a result of peering , free creativity and we media journalism (blogs and websites) </li></ul><ul><li>Production by ordinary people </li></ul><ul><li>“ The Media” no longer have total control </li></ul>
  79. 81. Wikinomics global thinking Web 2.0 makes this inevitable
  80. 82. Wikinomics <ul><li>global thinking </li></ul><ul><li>Web 2.0 makes this inevitable </li></ul><ul><li>the internet is the world’s biggest coffee bar </li></ul>
  81. 83. Wikinomics <ul><li>global thinking </li></ul><ul><li>Web 2.0 makes this inevitable </li></ul><ul><li>the internet is the world’s biggest coffee bar </li></ul><ul><li>a new blog is created every second </li></ul>
  82. 84. Wikinomics <ul><li>global thinking </li></ul><ul><li>Web 2.0 makes this inevitable </li></ul><ul><li>the internet is the world’s biggest coffee bar </li></ul><ul><li>a new blog is created every second </li></ul><ul><li>National and cultural boundaries are reduced </li></ul>
  83. 85. Wikinomics the perfect storm combining…
  84. 86. Wikinomics <ul><li>the perfect storm </li></ul><ul><li>combining… </li></ul><ul><li>web 2.0 (technology) </li></ul>
  85. 87. Wikinomics <ul><li>the perfect storm </li></ul><ul><li>combining… </li></ul><ul><li>web 2.0 (technology) </li></ul><ul><li>demographics (digital natives) </li></ul>
  86. 88. Wikinomics <ul><li>Many people disagree </li></ul><ul><li>and say that… </li></ul><ul><li>things are not changing so much </li></ul><ul><li>many people are alienated by Web 2.0 </li></ul><ul><li>digital natives are less common than </li></ul><ul><li>we think </li></ul>
  87. 89. Wikinomics <ul><li>the perfect storm </li></ul><ul><li>combining… </li></ul><ul><li>web 2.0 (technology) </li></ul><ul><li>demographics (digital natives) </li></ul><ul><li>economics (the global economy) </li></ul>
  88. 90. Wikinomics global economy the whole world is made available as a market through internet retailing
  89. 91. Wikinomics the perfect storm any media company trying to operate without web 2.0 will flounder
  90. 92. Do you believe this? Media in the on-line age
  91. 93. Wikinomics Many people disagree
  92. 94. Wikinomics Many people disagree and say that…
  93. 95. Wikinomics <ul><li>Many people disagree </li></ul><ul><li>and say that… </li></ul><ul><li>things are not changing so much </li></ul>
  94. 96. Wikinomics <ul><li>Many people disagree </li></ul><ul><li>and say that… </li></ul><ul><li>things are not changing so much </li></ul><ul><li>many people are alienated by Web 2.0 </li></ul>
  95. 97. Wikinomics <ul><li>Many people disagree </li></ul><ul><li>and say that… </li></ul><ul><li>things are not changing so much </li></ul><ul><li>a lot of people are alienated by Web 2.0 </li></ul><ul><li>digital natives are less common than </li></ul><ul><li>we think </li></ul>
  96. 98. On-line TV Media in the on-line age
  97. 99. On-line TV iPlayer
  98. 100. On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul>
  99. 101. On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul><ul><li>Immediately taken up by Virgin Media </li></ul>
  100. 102. On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul><ul><li>Immediately taken up by Virgin Media (convergence at work – web invisible) </li></ul>
  101. 103. On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul><ul><li>Immediately taken up by Virgin Media (convergence at work – web invisible) </li></ul><ul><li>made available for portable devices </li></ul>
  102. 104. On-line TV <ul><li>iPlayer </li></ul><ul><li>Launched by the BBC in 2008 </li></ul><ul><li>Immediately taken up by Virgin Media (convergence at work – web invisible) </li></ul><ul><li>made available for portable devices </li></ul><ul><li>public service response to commercial threat </li></ul>
  103. 105. On-line TV Advantages of on-line TV
  104. 106. On-line TV <ul><li>Advantages of on-line TV </li></ul><ul><li>increases audience share with downloads </li></ul>
  105. 107. On-line TV <ul><li>Advantages of on-line TV </li></ul><ul><li>increases audience share with downloads </li></ul><ul><li>clearer market surveillance </li></ul>
  106. 108. On-line TV <ul><li>Advantages of on-line TV </li></ul><ul><li>increases audience share with downloads </li></ul><ul><li>clearer market surveillance </li></ul><ul><li>attractive to “digital native” audience </li></ul>
  107. 109. On-line TV <ul><li>Advantages of on-line TV </li></ul><ul><li>increases audience share with downloads </li></ul><ul><li>clearer market surveillance </li></ul><ul><li>attractive to “digital native” audience </li></ul><ul><li>READ PAGES 96 & 97 </li></ul>
  108. 110. On-line TV EXAM QUESTION Consider two media areas - what difference has Web 2.0 made to their production and comsumption? Has everything really changed in both cases - as some people would suggest?
  109. 112. Web 2.0 Media in the on-line age
  110. 113. Web 2.0 A Web 2.0 site allows users to interact and collaborate with each other in a  social media  dialogue as creators (prosumers) of  user-generated content  in a  virtual community , in contrast to websites where users (consumers) are limited to the passive viewing of content  that was created for them. Media in the on-line age
  111. 114. Web 2.0 Examples of Web 2.0 include  Media in the on-line age
  112. 115. <ul><li>Web 2.0 </li></ul><ul><li>Examples of Web 2.0 include  </li></ul><ul><li>social networking sites </li></ul>Media in the on-line age
  113. 116. <ul><li>Web 2.0 </li></ul><ul><li>Examples of Web 2.0 include  </li></ul><ul><li>social networking sites </li></ul><ul><li>blogs </li></ul>Media in the on-line age
  114. 117. <ul><li>Web 2.0 </li></ul><ul><li>Examples of Web 2.0 include  </li></ul><ul><li>social networking sites </li></ul><ul><li>blogs </li></ul><ul><li>wikis </li></ul>Media in the on-line age
  115. 118. <ul><li>Web 2.0 </li></ul><ul><li>Examples of Web 2.0 include  </li></ul><ul><li>social networking sites </li></ul><ul><li>blogs </li></ul><ul><li>wikis </li></ul><ul><li>video sharing sites </li></ul>Media in the on-line age
  116. 120. Web 2.0 A Web 2.0 site allows users to interact and collaborate with each other in a  social media  dialogue as creators (prosumers) of  user-generated content  in a  virtual community , in contrast to websites where users (consumers) are limited to the passive viewing of content  that was created for them. Media in the on-line age
  117. 121. Web 2.0 Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the ways software developers  and  end-users  use the Web. Media in the on-line age
  118. 122. Web 2.0 Tim Berners-Lee, the inventor of the web has said that he always intended the web to be used in this way so has dismissed the term as “jargon”. Media in the on-line age

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