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Social Media As Press Tool

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A presentation to press officers - new to the use of social media - with few picks on how to use social media.

A presentation to press officers - new to the use of social media - with few picks on how to use social media.

Published in: Technology, Design

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Transcript

  • 1. Social media as press tool
  • 2. Who am I?
    • Present: blogeditor Politiken.dk
    • Journalist since 1996
    • Onlinejournalist since 1999
    • Blogger since 2001
    • President of Danish Online News Association (DONA) – network for people communicating online
  • 3. Agenda
    • What is social media?
    • What to decide before using social media?
    • What useful tools are there?
    • How can you use them as press officers?
    • Wrap Up
    • Questions
  • 4. What are social media?
    • Medias where the participants can:
    • Share
    • Discuss
    • Collaborate
  • 5. Share
  • 6. Discuss
  • 7. Discuss
  • 8. Collaborate
  • 9. Collaborate
  • 10. Collaborate
  • 11. Remember
    • ” It’s about people
    • – not technology”
  • 12. Useful tools
    • The blog - for having conversations
  • 13. Useful tools
    • Photosharing
  • 14. Useful tools
    • Photosharing
    The visitor can see more – and comment
  • 15. Useful tools
    • Social bookmarking
  • 16. Useful tools
    • Social bookmarking
  • 17. Useful tools
  • 18. Useful tools
    • Videosharing
  • 19. Useful tools
    • Videosharing
  • 20. Useful tools
    • Mapping tools i.e. combined with Wiki
  • 21. Useful tools
    • Mapping tools i.e. combined with Wiki
  • 22. But remember
    • When you go social media
    • people expect you to be social
  • 23. Examples
    • Electrolux’s newsroom
  • 24. Examples
    • General Motors History Wiki
  • 25. Connect to networks
    • Be where people are
  • 26. Wrap up
    • Reach out with Social media
    • Remember to be social = interact
    • Remember that it acquires manpower
    • Stay focused : it’s about people – not technology
    • Be aware of new social medias coming up
    • Have fun because it is fun
  • 27. Links
    • Blog: Blogger
    • Social bookmarking: Delicious
    • Photosharing: Flickr
    • Video-sharing: YouTube
    • Wiki: Mediawiki
    • But there’s many other tools so try them out!
  • 28. Contact
    • Kim Elmose
    • Mail: [email_address]
    • Blog: http://mediehack.elmose.com
    • Tips & Tricks-blog: http://onlineminds.dk