Social Media As Press Tool

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    Social Media As Press Tool - Presentation Transcript

    1. Social media as press tool
    2. Who am I?
      • Present: blogeditor Politiken.dk
      • Journalist since 1996
      • Onlinejournalist since 1999
      • Blogger since 2001
      • President of Danish Online News Association (DONA) – network for people communicating online
    3. Agenda
      • What is social media?
      • What to decide before using social media?
      • What useful tools are there?
      • How can you use them as press officers?
      • Wrap Up
      • Questions
    4. What are social media?
      • Medias where the participants can:
      • Share
      • Discuss
      • Collaborate
    5. Share
    6. Discuss
    7. Discuss
    8. Collaborate
    9. Collaborate
    10. Collaborate
    11. Remember
      • ” It’s about people
      • – not technology”
    12. Useful tools
      • The blog - for having conversations
    13. Useful tools
      • Photosharing
    14. Useful tools
      • Photosharing
      The visitor can see more – and comment
    15. Useful tools
      • Social bookmarking
    16. Useful tools
      • Social bookmarking
    17. Useful tools
    18. Useful tools
      • Videosharing
    19. Useful tools
      • Videosharing
    20. Useful tools
      • Mapping tools i.e. combined with Wiki
    21. Useful tools
      • Mapping tools i.e. combined with Wiki
    22. But remember
      • When you go social media
      • people expect you to be social
    23. Examples
      • Electrolux’s newsroom
    24. Examples
      • General Motors History Wiki
    25. Connect to networks
      • Be where people are
    26. Wrap up
      • Reach out with Social media
      • Remember to be social = interact
      • Remember that it acquires manpower
      • Stay focused : it’s about people – not technology
      • Be aware of new social medias coming up
      • Have fun because it is fun
    27. Links
      • Blog: Blogger
      • Social bookmarking: Delicious
      • Photosharing: Flickr
      • Video-sharing: YouTube
      • Wiki: Mediawiki
      • But there’s many other tools so try them out!
    28. Contact
      • Kim Elmose
      • Mail: [email_address]
      • Blog: http://mediehack.elmose.com
      • Tips & Tricks-blog: http://onlineminds.dk

    + Kim ElmoseKim Elmose, 2 years ago

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