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chapter  15 Speaking to Persuade
Persuasion ,[object Object]
Ethics & Persuasion ,[object Object],[object Object]
Degrees of Persuasion
Mental Dialogue with Audience ,[object Object]
Target Audience ,[object Object]
Persuasive Speeches ,[object Object],[object Object],[object Object]
Question of Fact ,[object Object]
Question of Fact Specific Purpose: To persuade my audience that an earthquake of 9.0 or above on the Richter scale will hit California in the next ten years.
Question of Fact ,[object Object],[object Object],[object Object]
Question of Value ,[object Object]
Question of Value Specific Purpose: To persuade my audience that capital punishment is morally and legally wrong.
Question of Value ,[object Object],[object Object]
Question of Policy ,[object Object]
Speeches on Questions of Policy ,[object Object],[object Object]
Passive Agreement ,[object Object],[object Object]
Passive Agreement ,[object Object]
Immediate Action ,[object Object]
Immediate Action ,[object Object]
Basic Issues of Policy Speeches ,[object Object],[object Object],[object Object]
Need ,[object Object]
Plan ,[object Object]
Practicality ,[object Object],[object Object]
Organizing Policy Speeches ,[object Object],[object Object],[object Object],[object Object]
Problem-Solution Main Point I: Documents existence of problem. Main Point II: Presents solution to problem.
Problem-Solution Specific Purpose: To persuade my audience that the use of antibacterial chemicals in household products is creating health and environmental problems.
Problem-Solution ,[object Object],[object Object]
Problem-Cause-Solution Main Point I: Documents existence of problem Main Point II: Analyzes causes of problem Main Point III: Presents solution to problem
Problem-Cause-Solution Specific Purpose: To persuade my audience that the age for full motor-vehicle driving privileges should be raised to 18.
Problem-Cause-Solution ,[object Object],[object Object],[object Object]
Comparative Advantages ,[object Object]
Comparative Advantages Order Specific Purpose: To persuade my audience that automakers should emphasize developing hydrogen fuel-cell cars more than gas-electric cars.
Comparative Advantages Order ,[object Object],[object Object]
Monroe’s Motivated Sequence ,[object Object]
Monroe’s Motivated Sequence Attention: Gain attention Need: Show need for change Satisfaction: Provide solution to need
Monroe’s Motivated Sequence Visualization: Intensify desire for solution by visualizing its benefits Action: Urge audience to take action in support of solution

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Chapter 15 - Speaking to Persuade

  • 1. chapter 15 Speaking to Persuade
  • 2.
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  • 6.
  • 7.
  • 8.
  • 9. Question of Fact Specific Purpose: To persuade my audience that an earthquake of 9.0 or above on the Richter scale will hit California in the next ten years.
  • 10.
  • 11.
  • 12. Question of Value Specific Purpose: To persuade my audience that capital punishment is morally and legally wrong.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Problem-Solution Main Point I: Documents existence of problem. Main Point II: Presents solution to problem.
  • 26. Problem-Solution Specific Purpose: To persuade my audience that the use of antibacterial chemicals in household products is creating health and environmental problems.
  • 27.
  • 28. Problem-Cause-Solution Main Point I: Documents existence of problem Main Point II: Analyzes causes of problem Main Point III: Presents solution to problem
  • 29. Problem-Cause-Solution Specific Purpose: To persuade my audience that the age for full motor-vehicle driving privileges should be raised to 18.
  • 30.
  • 31.
  • 32. Comparative Advantages Order Specific Purpose: To persuade my audience that automakers should emphasize developing hydrogen fuel-cell cars more than gas-electric cars.
  • 33.
  • 34.
  • 35. Monroe’s Motivated Sequence Attention: Gain attention Need: Show need for change Satisfaction: Provide solution to need
  • 36. Monroe’s Motivated Sequence Visualization: Intensify desire for solution by visualizing its benefits Action: Urge audience to take action in support of solution