Social Media Storytelling
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Social Media Storytelling

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Using social media to curate and add context. Free tools and ideas.

Using social media to curate and add context. Free tools and ideas.

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    Social Media Storytelling Social Media Storytelling Presentation Transcript

    • Social Media Storytelling
    • We are at a similar stage with social media. Traditionally the journalist has been the mechanism to filter, organize and interpret information and deliver the news in ready-made packages.
      But the thousands of acts of journalism on social media make it impossible for an individual to identify the collective sum of knowledge contained in the micro-fragments. Instead, researchers are working to develop media systems that can process, analyze and contextualize the data.
      - Alfred Hermida
    • FROM STORYTELLERS TO CONDUITS
    • A shift in power
      It was just us.
      We’ve got to learn to work together.
      Then the public wanted in.
    • IT’S NOT JUST LINKS ANYMORE.
      FACEBOOK, TWITTER, FOURSQUARE….
    • Collaborative Storytelling
    • Facebook
      The Washington Post used status updates to tell a story instead of the classic narrative.
    • Facebook
      The Wall Street Journal started a page to track a father’s journey to find his family in Port-au-Prince
    • Andy Carvin’s Twitter
      He retweeted, asked for help and added context to what is happening in the Middle East.
    • Underheard in New York
      Gave prepaid cell phones to homeless and had them tweet.
    • Merge the platforms.
      Use aggregation to pull other streams into the story.
    • Storify
      • Aggregation of social media
      • Best for breaking news or continuing stories
    • Livechats
      CoverItLive
      Facebook Live Stream
    • Crowds + Mapping
      Google Maps mashups
      Crowdmap
    • So when do we use this?
    • When news breaks
      Stop trying to be first
      Deal with information overload
      Get a better, bigger picture
      Example: The school board moves to remove an art class to tighten the budget.
      Use: Aggregation.
    • When people are angry
      Impassioned people talk
      Give them a soapbox
      A platform for movement
      Example: The arts students no longer have a class, and they’re going to throw a rally.
      Use: Livechats
    • When you’re confused
      If you’re confused, so are they
      Context, context, context
      Digestible explainers
      Example: The school board decides to discuss alternate funding for the arts, through a complicated grant process
      Use: Twitter, Facebook
    • Convincing your school it’s worth it
    • Personal Branding
      Students need to learn how to use social media for good
      They’re using it anyway
    • Distraction -> Tool
      Leverage the existing trend
      Tap into student’s worlds
      Follow the conversation
      Dispel myths, rumors quickly
    • @kimbuikbui@scpr.org