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Social Media Storytelling

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Using social media to curate and add context. Free tools and ideas.

Using social media to curate and add context. Free tools and ideas.

Published in: Technology

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  • 1. Social Media Storytelling
  • 2. We are at a similar stage with social media. Traditionally the journalist has been the mechanism to filter, organize and interpret information and deliver the news in ready-made packages.
    But the thousands of acts of journalism on social media make it impossible for an individual to identify the collective sum of knowledge contained in the micro-fragments. Instead, researchers are working to develop media systems that can process, analyze and contextualize the data.
    - Alfred Hermida
  • 3. FROM STORYTELLERS TO CONDUITS
  • 4. A shift in power
    It was just us.
    We’ve got to learn to work together.
    Then the public wanted in.
  • 5. IT’S NOT JUST LINKS ANYMORE.
    FACEBOOK, TWITTER, FOURSQUARE….
  • 6. Collaborative Storytelling
  • 7. Facebook
    The Washington Post used status updates to tell a story instead of the classic narrative.
  • 8. Facebook
    The Wall Street Journal started a page to track a father’s journey to find his family in Port-au-Prince
  • 9. Andy Carvin’s Twitter
    He retweeted, asked for help and added context to what is happening in the Middle East.
  • 10. Underheard in New York
    Gave prepaid cell phones to homeless and had them tweet.
  • 11. Merge the platforms.
    Use aggregation to pull other streams into the story.
  • 12. Storify
    • Aggregation of social media
    • 13. Best for breaking news or continuing stories
  • Livechats
    CoverItLive
    Facebook Live Stream
  • 14. Crowds + Mapping
    Google Maps mashups
    Crowdmap
  • 15. So when do we use this?
  • 16. When news breaks
    Stop trying to be first
    Deal with information overload
    Get a better, bigger picture
    Example: The school board moves to remove an art class to tighten the budget.
    Use: Aggregation.
  • 17. When people are angry
    Impassioned people talk
    Give them a soapbox
    A platform for movement
    Example: The arts students no longer have a class, and they’re going to throw a rally.
    Use: Livechats
  • 18. When you’re confused
    If you’re confused, so are they
    Context, context, context
    Digestible explainers
    Example: The school board decides to discuss alternate funding for the arts, through a complicated grant process
    Use: Twitter, Facebook
  • 19. Convincing your school it’s worth it
  • 20. Personal Branding
    Students need to learn how to use social media for good
    They’re using it anyway
  • 21. Distraction -> Tool
    Leverage the existing trend
    Tap into student’s worlds
    Follow the conversation
    Dispel myths, rumors quickly
  • 22. @kimbuikbui@scpr.org