the audience doesn’t know what it wants – until it sees it<br />FRANK CAPRA<br />
A snapshot<br />Over 15 accounts<br />6,278<br />9,338<br />
Our audience is growing.<br />They respond to us, sometimes.<br />They’re clicking and reading.<br />Reporters and produce...
What next?<br />
The goals<br />Herd some cats.<br />Stalk our audience<br />
+<br />
Amazon doesn’t ask a question that they don’t track the answer to.<br />
Investors.<br />
@kimbuikbui@scpr.org<br />
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Refining social media strategy

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  • This is where we are. We’ve got a good following. My overall question has little to do with growing an audience
  • The things we know.
  • Two goals from now on. Spend some time inciting change in the newsroom and spend more time with our audience and watching them
  • Find and incentivize the people who are ready for change. Get priorities.
  • Second, I need to watch people.
  • And look at every single action. A comment is a vote on that kind of story. An answer is insight into the audience. It’s not just a number.
  • Refining social media strategy

    1. 1. the audience doesn’t know what it wants – until it sees it<br />FRANK CAPRA<br />
    2. 2. A snapshot<br />Over 15 accounts<br />6,278<br />9,338<br />
    3. 3. Our audience is growing.<br />They respond to us, sometimes.<br />They’re clicking and reading.<br />Reporters and producers are excited.<br />
    4. 4. What next?<br />
    5. 5. The goals<br />Herd some cats.<br />Stalk our audience<br />
    6. 6.
    7. 7. +<br />
    8. 8.
    9. 9. Amazon doesn’t ask a question that they don’t track the answer to.<br />
    10. 10. Investors.<br />
    11. 11. @kimbuikbui@scpr.org<br />

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