10
Business Models
               that rocked 2010

Feedback? Comments?
Twitter: @nickdemey
BoardofInnovation.com
Some people stumbled upon
great ways to make money.

During 2010 many promising
concepts reached a tipping point.

Let’s t...
10 different ideas to make money
10            PatientsLikeMe.com
              Example case: “The feedback of other patients with
              similar co...
The Business Model behind PatientsLikeMe.com
   a community platform for patients
   Forget privacy, people are sharing mo...
The Business Model behind PatientsLikeMe.com
   a community platform for patients
   With permission, PatientsLikeMe gathe...
9   Flattr.com
    Example case: “When Paypal, Mastercard and others
    blocked Wikileaks, the Swedish Flattr donation sy...
The Business Model behind Flattr.com
   a service to structure donations for content
   Online readers consume tons of con...
The Business Model behind Flattr.com
   a service to structure donations for content
   You decide wich fee you give month...
8   Groupon.com
    Example case: “Exclusive deals limited in time made
    Groupon the fastest growing company ever, lead...
The Business Model behind Groupon.com
   a broker platform with exclusive discounts
   Groupon uses a no cure no pay strat...
The Business Model behind Groupon.com
   a broker platform with exclusive discounts
   Next, when enough people take the m...
7   Spotify.com
    Example case: “In August SONY BMG Sweden
    confirmed they already made more money out of
    Spotify ...
The Business Model behind Spotify.com
   an adbased freemium model
   The basic music streaming service is offered for fre...
The Business Model behind Spotify.com
   an adbased freemium model
   A small percentage does already pay for a premium se...
6   PayWithaTweet.com
    Example case: “Paying with the value of your social
    network was never more easy. Expect more...
The Business Model behind PayWithaTweet
   pay with the value of your social network
   More a marketing tool than a busin...
The Business Model behind PayWithaTweet
   pay with the value of your social network
   Hopefully boosting the viral effec...
Ever tried to
visualize your business idea?




  Give it a try and send us some feedback
info@boardofinnovation.com - @nic...
5   HumbleBundle.com
    Example case: “Buying indie games and supporting
    charity is an attractive formula. Being open...
The Business Model behind HumbleBundle
   a succesful pay-whay-you-want formula
   You decide how much you pay. Informatio...
The Business Model behind HumbleBundle
   a succesful pay-whay-you-want formula
   To boost sales Humble Bundle gives buye...
4   Free with in-app sales
    Example case: “The sales of virtual goods has
    flourished in 2010 and even outperformed m...
The Business Model behind In-App sales
   cross-selling strategy
   By offering the game (or application) for free they tr...
The Business Model behind In-App sales
   cross-selling strategy
   Often an intermediate credit system is used to loose t...
3   Quirky.com
    Example case: “Quirky raised the bar for co-creation
    platforms by paying out influencers. Every week...
The Business Model behind Quirky.com
   a co-creation platform + e-shop
   Inventors pay $99 to submit their idea to this ...
The Business Model behind Quirky.com
   a co-creation platform + e-shop
   Suppliers will set a minimum amount on the pre-...
The Business Model behind Quirky.com
   a co-creation platform + e-shop
   Revenues from the e-shop are shared with the co...
2   Airbnb.com
    Example case: “In times when more people discover
    the joy of sharing Airbnb.com, swap.com and other...
2   Clickworker.com
    Example case: “Just like Amazon Mechanical Turk,
    people world wide are performing micro-tasks ...
The Business Model behind AirBnb.com
   a one-sided matchmaking platform
   With this bottom-up P2P model AirBnb connects ...
The Business Model behind AirBnb.com
   a one-sided matchmaking platform
   Depending on the rental price AirBnb takes a c...
1   Kickstarter.com
    Example case: “Looking for $15,000 funding? Scott
    Wilson convinced 13,512 people to pledge mon...
The Business Model behind Kickstarter.com
   a marketplace for fund seekers
   First step, give Fund Seekers some exposure...
The Business Model behind Kickstarter.com
   a marketplace for fund seekers
   Next, people who gave funding to a project ...
The Business Model behind Kickstarter.com
   a marketplace for fund seekers
   Kickstarter takes 5% of the funding as a co...
Made by Board of Innovation
international office for business model innovation




Business model brainstorm kit? Try it!  ...
10 business models that rocked 2010
10 business models that rocked 2010
10 business models that rocked 2010
10 business models that rocked 2010
10 business models that rocked 2010
10 business models that rocked 2010
10 business models that rocked 2010
10 business models that rocked 2010
10 business models that rocked 2010
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10 business models that rocked 2010

  1. 1. 10 Business Models that rocked 2010 Feedback? Comments? Twitter: @nickdemey BoardofInnovation.com
  2. 2. Some people stumbled upon great ways to make money. During 2010 many promising concepts reached a tipping point. Let’s take a closer look at their business models
  3. 3. 10 different ideas to make money
  4. 4. 10 PatientsLikeMe.com Example case: “The feedback of other patients with similar conditions made 10% switch from doctor. Welcome in the information age. ” +70,000 patients share medical records* *xconomy.com/boston/2010/02/10/patientslikeme-growing-as-pharma-customers-boost-focus-on-patients/?single_page=true
  5. 5. The Business Model behind PatientsLikeMe.com a community platform for patients Forget privacy, people are sharing more info than ever, even medical records. By offering a free service PatientsLikeMe can attract thousands of patients. by BoardofInnovation.com pitch your business model visually via this free template
  6. 6. The Business Model behind PatientsLikeMe.com a community platform for patients With permission, PatientsLikeMe gathers data that can be resold for huge sums to third parties likes pharmaceutical companies. Simple. Marvelous. by BoardofInnovation.com pitch your business model visually via this free template
  7. 7. 9 Flattr.com Example case: “When Paypal, Mastercard and others blocked Wikileaks, the Swedish Flattr donation system kept Wikileaks’ income stream afloat” 1 Wikileaks article led to +3500 donations* *flattr.com/thing/42799/Afghanistan-War-Diary-2004-2009
  8. 8. The Business Model behind Flattr.com a service to structure donations for content Online readers consume tons of content monthly. Strong content can be ‘flattred’ via a button. (similar to ‘like’ on Facebook) articles (content) Online content creator HQ Inc Reader Flattr.com Online content creator articles (content) Content you've read this month by BoardofInnovation.com pitch your business model visually via this free template
  9. 9. The Business Model behind Flattr.com a service to structure donations for content You decide wich fee you give monthly to Flattr.com. Every month, Flattr splits your fee evenly over all creators and takes a 10% commission. by BoardofInnovation.com pitch your business model visually via this free template
  10. 10. 8 Groupon.com Example case: “Exclusive deals limited in time made Groupon the fastest growing company ever, leading to hundreds of copy-cats world wide.” GAP made $11,000,000 within 1 day *revenews.com/barrysilverstein/will-success-for-the-gap-secure-groupons-first-mover-advantage/
  11. 11. The Business Model behind Groupon.com a broker platform with exclusive discounts Groupon uses a no cure no pay strategy. They guarantee that a minimum number of clients will take the discount that is communicated. HQ Inc Inc Groupon.com Company Guaranteed number of clients Buyer Buyer Massive discounts Crowd of buyers 1 deal, 1 city, 1 day by BoardofInnovation.com pitch your business model visually via this free template
  12. 12. The Business Model behind Groupon.com a broker platform with exclusive discounts Next, when enough people take the massive discount, the deals goes on. Groupon takes 50% of the revenue resulting from this promotion. ! HQ Inc Inc 50% of revenue Groupon.com Company Guaranteed number of clients ! Product Significantly Less Mone Buyer Buyer Massive discounts Crowd of buyers 1 deal, 1 city, 1 day by BoardofInnovation.com pitch your business model visually via this free template
  13. 13. 7 Spotify.com Example case: “In August SONY BMG Sweden confirmed they already made more money out of Spotify music service than iTunes.” 750K paid subscribers are already hooked* *techdigest.tv/2010/12/spotify_pass_75.html
  14. 14. The Business Model behind Spotify.com an adbased freemium model The basic music streaming service is offered for free to music fans. Advertisers pay to cover the costs. ! Inc Money Advertiser Exposure to music fans HQ Inc Spotify Music fan Free music service by BoardofInnovation.com pitch your business model visually via this free template
  15. 15. The Business Model behind Spotify.com an adbased freemium model A small percentage does already pay for a premium service. The 2011 US launch must be the most anticipated music service launch ever. ! Inc Money Advertiser Exposure to music fans HQ Inc Spotify Music fan Free music service ! Monthly subscription €9,99 Music fan Ad-free Premium music service by BoardofInnovation.com pitch your business model visually via this free template
  16. 16. 6 PayWithaTweet.com Example case: “Paying with the value of your social network was never more easy. Expect more concepts like this in 2011. (e.g. SocialWhispers.com,...)” +300,000 people paid already with a tweet* *vator.tv/news/2010-10-11-pay-with-a-tweet-a-new-kind-of-marketing
  17. 17. The Business Model behind PayWithaTweet pay with the value of your social network More a marketing tool than a business model but remarkable enough to mention. Instead of paying with cash, users buy products with exposure. HQ Inc Digital product Pay with a Tweet/post Paywithatweet Online shopper Twitter users Facebook friend Social network by BoardofInnovation.com pitch your business model visually via this free template
  18. 18. The Business Model behind PayWithaTweet pay with the value of your social network Hopefully boosting the viral effect what would result in a better reputation for the initiator. The latter could use this to sell more products later on. HQ Inc Digital product Pay with a Tweet/post Paywithatweet Online shopper Twitter users 1 reputation Pay with a Tweet/post Digital product Facebook friend Social network by BoardofInnovation.com pitch your business model visually via this free template
  19. 19. Ever tried to visualize your business idea? Give it a try and send us some feedback info@boardofinnovation.com - @nickdemey continue to #5
  20. 20. 5 HumbleBundle.com Example case: “Buying indie games and supporting charity is an attractive formula. Being open and transparant helped this pay-what-you-want concept.” $1,824,408 was raised within 1 week
  21. 21. The Business Model behind HumbleBundle a succesful pay-whay-you-want formula You decide how much you pay. Information of previous buyers (How much do other Mac users pay?) set anchor prices to encourage payments. ! HQ Inc Set your own price Humble Bundle Gamer Digital games by BoardofInnovation.com pitch your business model visually via this free template
  22. 22. The Business Model behind HumbleBundle a succesful pay-whay-you-want formula To boost sales Humble Bundle gives buyers control on how the money is divided over themselves, charity and other organizations. ! HQ Inc Set your own price ! Humble Bundle Gamer Digital games Set % commission ! Set % donation ! Inc Set % donation Charity EFF by BoardofInnovation.com pitch your business model visually via this free template
  23. 23. 4 Free with in-app sales Example case: “The sales of virtual goods has flourished in 2010 and even outperformed mobile ads. 6/10 top grossing iPhone apps can be bought for free.” 80% of revenue comes from in-app sales* *readwriteweb.com/mobile/2010/10/in-app-purchases-generate-more-revenue-than-ads.php
  24. 24. The Business Model behind In-App sales cross-selling strategy By offering the game (or application) for free they try to get you in. If the experience is addictive, users are willing to pay for extras. Free mobile game Addictive Experience HQ Inc Mobile Game Mobile Gamer by BoardofInnovation.com pitch your business model visually via this free template
  25. 25. The Business Model behind In-App sales cross-selling strategy Often an intermediate credit system is used to loose the real-world value perception of the virtual goods that can be bought with it. Free mobile game Addictive Experience HQ Inc Credits ! Mobile Game Mobile Gamer Money Digital upgrades & virtual goods Some credits by BoardofInnovation.com pitch your business model visually via this free template
  26. 26. 3 Quirky.com Example case: “Quirky raised the bar for co-creation platforms by paying out influencers. Every week 2 new products are being launched.” +500 people co-designed 1 new iPad stand* *quirky.com/products/30-Cloak-iPad-Case
  27. 27. The Business Model behind Quirky.com a co-creation platform + e-shop Inventors pay $99 to submit their idea to this co-creation platform. After selection a community of designers will co-design and improve this product. by BoardofInnovation.com pitch your business model visually via this free template
  28. 28. The Business Model behind Quirky.com a co-creation platform + e-shop Suppliers will set a minimum amount on the pre-sales. If enough people buy this product, it will be go into production. by BoardofInnovation.com pitch your business model visually via this free template
  29. 29. The Business Model behind Quirky.com a co-creation platform + e-shop Revenues from the e-shop are shared with the community. 30% of profit goes to the initiator. 30% will be proportionally divided amongst the influencers. by BoardofInnovation.com pitch your business model visually via this free template
  30. 30. 2 Airbnb.com Example case: “In times when more people discover the joy of sharing Airbnb.com, swap.com and others found ways to make some cash on this movement.” +700,000 nights are already booked* *airbnb.com/home/press
  31. 31. 2 Clickworker.com Example case: “Just like Amazon Mechanical Turk, people world wide are performing micro-tasks gaining micro-payments. ” +300.000 people paid already with a tweet*
  32. 32. The Business Model behind AirBnb.com a one-sided matchmaking platform With this bottom-up P2P model AirBnb connects normal people so they can rent out spare rooms to eachother. A professional service democratised. by BoardofInnovation.com pitch your business model visually via this free template
  33. 33. The Business Model behind AirBnb.com a one-sided matchmaking platform Depending on the rental price AirBnb takes a commission up to 12%. Other platforms use posting fees when people just swap goods or services. by BoardofInnovation.com pitch your business model visually via this free template
  34. 34. 1 Kickstarter.com Example case: “Looking for $15,000 funding? Scott Wilson convinced 13,512 people to pledge money to develop an iPod Nano Watch.” $941,718 was funded within 30 days
  35. 35. The Business Model behind Kickstarter.com a marketplace for fund seekers First step, give Fund Seekers some exposure so they can connect with a crowd of ‘backers’ who are willing to pledge some money for their ideas. by BoardofInnovation.com pitch your business model visually via this free template
  36. 36. The Business Model behind Kickstarter.com a marketplace for fund seekers Next, people who gave funding to a project idea are being rewarded (small or large) depending on the amount they pledged. by BoardofInnovation.com pitch your business model visually via this free template
  37. 37. The Business Model behind Kickstarter.com a marketplace for fund seekers Kickstarter takes 5% of the funding as a commission. by BoardofInnovation.com pitch your business model visually via this free template
  38. 38. Made by Board of Innovation international office for business model innovation Business model brainstorm kit? Try it! Consulting & Speaking? learn more! Feedback? Comments? Twitter: @nickdemey BoardofInnovation.com 01/01/2011

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