How to Migrate Your Supporters to Online Peer-to-Peer Fundraising

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Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. …

Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore.
But, whether your supporters are running, walking, riding or contributing in other ways in their community, the competition for their time and the funds they can raise through their networks is increasingly stiff.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program). So, there is plenty of growth potential in this area.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Just as importantly, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
In this recorded webinar, Miriam, our fundraising strategist, reviews:
- The key trends and reasons it's important to have a robust online fundraising component of your event program
- Strategies and proven practices for encouraging participants to transition from offline to online-inclusive fundraising
- Practical recommendations for enabling optimized online participant experiences
Ready to increase participation rates and year over year retention, while improving donor management and event-day efficiency?

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  • 1. Empowering Your Participants: How to Migrate Your Supporters from Offline to Online for Peer to Peer Fundraising 1
  • 2. Confidential document: Kimbia Inc. 2014 Agenda 2
  • 3. Confidential document: Kimbia Inc. 2014 Hi Miriam Kagan Senior Fundraising Principal 3
  • 4. Confidential document: Kimbia Inc. 2014
  • 5. Confidential document: Kimbia Inc. 2014 5 Omni-Channel FundraisingTM Solutions
  • 6. Confidential document: Kimbia Inc. 2014 6 Let’s Get Started!
  • 7. Confidential document: Kimbia Inc. 2014 WHY? •1 in 4: number of emails from an online fundraiser to their network that result in a donation Do your emails have a 25% conversion rate?
  • 8. Confidential document: Kimbia Inc. 2014 WHY? • More value to you. • Fundraisers who raise money both online and offline are significantly more valuable than those on a single channel.
  • 9. Confidential document: Kimbia Inc. 2014 WHY?
  • 10. Confidential document: Kimbia Inc. 2014
  • 11. Confidential document: Kimbia Inc. 2014 Benefits to Participant •Instant gratification •Powerful tools •Competition •Wider Reach
  • 12. Confidential document: Kimbia Inc. 2014 Benefits to Participant •Instant gratification •Easier registration •Instant progress toward goals •Real time tracking •Powerful tools •Competition •Wider Reach
  • 13. Confidential document: Kimbia Inc. 2014
  • 14. Confidential document: Kimbia Inc. 2014
  • 15. Confidential document: Kimbia Inc. 2014 Benefits to Participant •Instant gratification •Powerful tools •Personalize •Reach out •Update •Online teamwork •Enter offline gifts •Competition •Wider Reach
  • 16. Confidential document: Kimbia Inc. 2014
  • 17. Confidential document: Kimbia Inc. 2014
  • 18. Confidential document: Kimbia Inc. 2014
  • 19. Confidential document: Kimbia Inc. 2014
  • 20. Confidential document: Kimbia Inc. 2014 Benefits to Participant •Instant gratification •Powerful tools •Competition •Visualize other’s progress •Do better •Wider Reach
  • 21. Confidential document: Kimbia Inc. 2014
  • 22. Confidential document: Kimbia Inc. 2014 Benefits to Participant •Instant gratification •Powerful tools •Competition •Wider Reach •Gifts from across the nation and world •Engage social networks
  • 23. Confidential document: Kimbia Inc. 2014
  • 24. Confidential document: Kimbia Inc. 2014
  • 25. Confidential document: Kimbia Inc. 2014 Benefits to Organization •Better tracking of progress toward goal •Less staff time spent on processing gifts •More way to engage participants •Take advantage of time limited or last minute offers
  • 26. Confidential document: Kimbia Inc. 2014
  • 27. Confidential document: Kimbia Inc. 2014 Proven Practices •Hold their hand: online can be scary for some •Show off the benefits •Treat your VIPs to a special experience •Offer online incentives •Provide feedback loops and encouragement •Lead by example
  • 28. Confidential document: Kimbia Inc. 2014 Proven Practices •Hold their hand: online can be scary for some • Provide training material or demos to show how simple online registration/fundraising is (participant resources and kits—the online version) • Automatically create personal fundraising page with online registration • Offer online support: chat, webinars, “virtual buddies” • Explain the benefits (see section earlier) • Allow for offline gift entry as part of online goal
  • 29. Confidential document: Kimbia Inc. 2014 Proven Practices •Show off the benefits •Show how flexible a Personal Page is (photos, videos, stories, progress, thank you to recent donors) •Show how easy it is to enter offline gifts •Show how easy it is to be part of a team and view team progress •Show off how easy it is to share with their network!
  • 30. Confidential document: Kimbia Inc. 2014 Proven Practices •Treat your VIPs to a special experience •Who? Board members, major donors, large team captains, big prior year fundraisers •Pre-register your VIPs-do most of the work for them •Open “early” opportunities – access, match dollars, limited spots, for registering online
  • 31. Confidential document: Kimbia Inc. 2014 Proven Practices •Offer incentives to engage online • Registration discounts • Personal page milestone freemiums (ex: sticker for updating personal profile) • Early registration • Contests for taking actions: • anyone who gets an online gift this week is entered... • Top fundraisers are entered.. Fact: Participants who take at least one action online, such as update their personal page, are exponentially more like to raise funds online.
  • 32. Confidential document: Kimbia Inc. 2014 Proven Practices •Provide feedback loops and encouragement • Send weekly email updates on progress and tips on how to raise more dollars online • Create trigger campaigns for: • Participants who’ve registered but haven’t updated their personal page • Participants who’ve updated their personal page but received no gifts • Reminders to check gifts and thank donors (give them a template)
  • 33. Confidential document: Kimbia Inc. 2014 Proven Practices •Lead by example • Encourage participants to “start” the online fundraising by giving to themselves • Show off examples of successful online fundraisers for others to use as model • Always be a good model yourself: send regular emails with tips, overall progress, and post-event follow-up thank you.
  • 34. Confidential document: Kimbia Inc. 2014 34
  • 35. Confidential document: Kimbia Inc. 2014 Offline vs Online Reg
  • 36. Confidential document: Kimbia Inc. 2014 Participant Tools Online
  • 37. Confidential document: Kimbia Inc. 2014 Participant Offline Gift Entry
  • 38. Confidential document: Kimbia Inc. 2014 VIPs
  • 39. Confidential document: Kimbia Inc. 2014 Email Coaching
  • 40. Confidential document: Kimbia Inc. 2014 Self-Donation At Registration
  • 41. Confidential document: Kimbia Inc. 2014 Show Impact
  • 42. Confidential document: Kimbia Inc. 2014 Q&A 42
  • 43. Confidential document: Kimbia Inc. 2014 www.kimbia.com @kimbiainc Miriam@kimbia.com @miriamkagan 43
  • 44. Confidential document: Kimbia Inc. 2014 Thank you! 44