Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore.
But, whether your supporters are running, walking, riding or contributing in other ways in their community, the competition for their time and the funds they can raise through their networks is increasingly stiff.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program). So, there is plenty of growth potential in this area.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Just as importantly, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
In this recorded webinar, Miriam, our fundraising strategist, reviews:
- The key trends and reasons it's important to have a robust online fundraising component of your event program
- Strategies and proven practices for encouraging participants to transition from offline to online-inclusive fundraising
- Practical recommendations for enabling optimized online participant experiences
Ready to increase participation rates and year over year retention, while improving donor management and event-day efficiency?