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Social Media for Academics


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This session will demonstrate how to use social media to promote your professional work and to better understand the communication of the future. The focus will be on developing best practices of …

This session will demonstrate how to use social media to promote your professional work and to better understand the communication of the future. The focus will be on developing best practices of social media use, with examples from my professional blog, as well as my, LinkedIn, Pinterest, Twitter, Facebook, YouTube and Slideshare accounts. There will also be tips on getting started for those not currently using social media.

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  • Note my interest areas of gender & media & history & food & the beach.
  • I found this opportunity through someone else’s post in my Facebook feed. While my PhD and job title were helpful in establishing my role as an authority, it was my blog that earned me the position.
  • This post led to a book proposal that was accept a few weeks later and was sent to the publisher last week. It is already in the catalog for 2014. The marketing department has a significant interest in social media and online content. Contract includes a website & social media accounts.
  • Posts about the TV show Mad Men connected three fellow female media scholars. We presented papers together on various elementsregarding gender and power at two different conferences. We ultimately wrote a book together that is coming out later this year.
  • Getting started: Texting is more than a decade old & AOL example
  • I have learned much about my research subjects thanks to blog responses.
  • Use of discussion function for blog posts & joining groups.
  • Top paper: More than 700 views largely thanks to SEO & tagging.
  • Tagging posts
  • Also did a daily newspaper food editor project
  • My online project led to an interview on the Rollin’s PA radio show & then an invitation to speak at the OCR History Center forWomen’s History Month in March 2014.
  • Responded to a Twitter questionReporter’s email through UCFPublished on NRP’s blogBlog post was on TwitterQuestioned journalists
  • Responded to a Twitter question & reporter’s email through UCF; Aired on the radio & published on NRP’s blog & Bblogpost was on Twitter.Led to an invitation to speak at the 100 anniversary of the Daytona Beach Junior League
  • Also a member of Social Media groups which has provided curriculum material
  • The Google Drive function allows for sharing big files.
  • I plan to pitch a book idea to her soon. This way, she can see by my tweets & retweets my interest in culinary history.
  • Sense of community with a repost on FB.
  • Boards based on personal and professional interests.
  • Community of cooks
  • Privacy & Copyright & Finding time
  • Use common sense & determine your limits. Remember that social media is meant to be social
  • Post about grammar errors, women’s issues & teaching annoyances almost always get likes.
  • This meme earned more than 20 likes and 14 shares; you don’t have to create your own content to contribute
  • Be consistent/Make it a habit/Proofread
  • My Clio columns & You Tune tutorials
  • Slide Share & YouTube
  • This is how more and more people/companies/organizations are communicating.
  • Transcript

    • 1. SOCIAL MEDIA FOR ACADEMICS: PROMOTING RESEARCH, CREATING COMMUNITY & INCREASING ACCESS Kimberly Wilmot Voss, PhD Associate Professor Area Coordinator of Journalism
    • 2. Vintage Cocktail Columnist
    • 3. My Social Media Friend: Laura Fowler SIUE
    • 4. The Food Section Book
    • 5. Mad Men & Working Women
    • 6. Who is using Social Media?
    • 7. Who is using Social Media?
    • 8. Which Social Media?
    • 9. Academic Reasons • Better Lit Reviews/ • Network/Collaboration • Research Opportunities • AnalyticsImpact • Beyond the Ivory Tower • Building Community
    • 10. Academia & Social Media • • Linkedin • Facebook • Twitter • Pinterest • SlideShare • Blogger • YouTube
    • 11. My Blog: Women’s Page History
    • 12. My Blog: 135,000 Page View
    • 13. Conversation By Blog
    • 14. Social Media Analytics • Blog: 135,000 page views • Twitter: • 2,600 tweets • Following: 2,000 • Followers: 469 • Pinterest: • 115 boards & 4,000 pins • 598 likes • 462 followers • 1,217 profile views • 3,238 document views
    • 15. Linkedin
    • 16.
    • 17. Analytics
    • 18. Sharing Scholarship
    • 19. Women’s History Month • Blogged each day • Created a Facebook post • Bitly & Tweeted a link • Added it to my Google+ circles • Created a Pinterest Board
    • 20. Women’s History Month
    • 21. Women’s History Month on Facebook
    • 22. Women’s History Month on Pinterest
    • 23. Becoming an Expert
    • 24. Becoming an Expert
    • 25. Pinterest Group Boards
    • 26. Twitter
    • 27. Twitter Shout Out
    • 28. Twitter & Academic Community
    • 29. Facebook Repost
    • 30. Pinterest
    • 31. Social Media Concerns
    • 32. Create Personal Policies
    • 33. Create Community
    • 34. Share Content
    • 35. Make Social Media a Habit
    • 36. How to Get Started
    • 37. Slide Share
    • 38. Next Project Came From FB