Persuasive Writing Can you convince me? By PresenterMedia.com
Think… When was the last time you tried to convince someone to do something? Have you ever wanted your parents to agree to something? How did you persuade them? Can you think of a tv commercial or print ad that appealed to you?
Your goal in persuasive writing is toconvince your reader to agree with youropinion. By sharing your reasons andusing the power of words, you sway thereader’s opinion towards yours.
Ways to Build a Persuasive Argument Reason Basing your argument logic and evidence. Emotion Appealing to your reader’s emotions. s Personaliz e Pulling your reader in. Counter arguments Anticipating arguments for the other side. Word Using precise language and transitions. Choice
Reason• Your writing should be based on solid research.• Statistics and quotes will strengthen your argument as will expert testimony.• Show the logic of your argument—point out what is common sense.• Give specific evidence to support your opinion.
Emotions• Appeal to the heart—how do you want the reader to feel?• Make your audience feel sad, outraged or sympathetic with anecdotes, shocking facts etc.
Personalize• Pull your reader into the writing so that they care about what you have to say.• Use pronouns like “you,” “your” or “we” to draw the reader in.• Sharing your own experiences could lend credibility (ie: it’s happened to me so I know what I’m talking about.)
Counter arguments• Anticipate what the other side might argue. Refute or minimize those concerns.• Use transitions so that it is clear that you are not switching sides:• ie: “Some might argue that… however, it is clear that …”
Word Choice • Use precise, strong language (especially effective when you are trying to appeal to the heart). • Transitions can subtly sway your audience (ie: Obviously, clearly, without a doubt…) • Poetic devices such as metaphors and similes can capture interest and get your point across.