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Oshyn Success Story: LStudio
Oshyn Success Story: LStudio
Oshyn Success Story: LStudio
Oshyn Success Story: LStudio
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Oshyn Success Story: LStudio

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Lexus is the top selling Luxury automaker in the U.S. and belongs to the global Toyota family, whose members together constitute the world’s third-leading automaker. Lexus has a focus on innovation. …

Lexus is the top selling Luxury automaker in the U.S. and belongs to the global Toyota family, whose members together constitute the world’s third-leading automaker. Lexus has a focus on innovation. Lexus wanted to encourage and inspire its audience to innovate in their own personal lives as well. Lexus launched their L Studio website to share a collection of original web clips from art, culture, design, science, entertainment, architecture, and beyond.

To view more Oshyn, Inc Success Stories in Flash visit: http://www.oshyn.com/work.html

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  • 1. Creating a Webby Award Winner
  • 2. Creating a Webby Award Winner The Challenge Lexus is the top selling Luxury automaker in the U.S. and belongs to the global Toyota family, whose members together constitute the world’s third-leading automaker. Lexus has a focus on innovation. Lexus wanted to encourage and inspire its audience to innovate in their own personal lives as well. Lexus launched their L Studio website to share a collection of original web clips from art, culture, design, science, entertainment, architecture, and beyond. The previous L Studio site experienced less than optimal performance that prevented it from truly achieving 100% of the results that the team had hoped to achieve. The result was a decrease in support, participation and overall traffic to the site. Some of the performance issues experienced: • Less than optimal SEO • Non-rigid data-structures allowing some videos or series to either have or omit attributes applicable to that video • Inconsistent site performance • Current web design and information architecture did not meet today’s requirements • Less than optimal video quality • Difficult for content contributors to add videos as they always had to rely on technical people The Solution Team One (Lexus Agency of record) & Lexus selected the Oshyn team to help them address the issues facing the L Studio website. Oshyn and Team One partnered to deliver success. Team One provided a new design and information architecture, while Oshyn focused on the technical implementation. The technical implementation came with many requirements and challenges: • There was a requirement that no backend Java code was to be used— the site needed to be a completely static-HTML site served up by Interwoven Teamsite, using only client-side JavaScript and Ajax, even for the Search functionality. • The client also required a very aggressive timeframe to complete the project. Oshyn mobilized quickly and in the coming months worked very closely with Team One to deliver a project that would meet the high standards of a major global brand such as Lexus.
  • 3. The Results Web visitors can now easily The new L Studio website was launched on time and has received rave reviews from Toyota, Lexus, their celebrity content contributors, and web visitors alike. find and experience the L The SEO of the site was improved and is now in the number one spot in Google searches. The flexibility of the data-attributes and templates allow Studio website, as it is the content editors to quickly upload and publish content without relying on technical staff. number one search result Customer satisfaction has increased and web visitors can now easily find and experience the L Studio website, as it is the number one search result on Google. on Google. Lisa Kudrow, one of the site’s celebrity contributors, won a Webby Special Achievement Award for her outstanding comedic performance in “Web Therapy.” The Webby Awards is the leading international award honoring excellence on the Internet. The Technology • Interwoven Teamsite • Flash AS3 • HTML, XML, RSS Feeds • JavaScript • Ajax • Perl • Omniture • Akamai Now imagine what Oshyn can do for you! 523 W 6th Street, Suite 330, Los Angeles, CA 90014 1.888.483.1770 www.oshyn.com newbusiness@oshyn.com
  • 4. About Oshyn, Inc. We power innovation with a dynamic blend of strategy, design, technology and talent, and have built a reputation by helping some of the world’s most recognizable brands realize their business goals by delivering innovative and intuitive business solutions for the web, mobile devices and emerging technology platforms. Headquartered in Los Angeles and with a presence in Baltimore and Quito, Ecuador, Oshyn is partnered with the world’s most respected technology providers and traditional agencies to help some of the most recognizable brands in the world such as Best Buy/Geek Squad, Carmichael, Coca-Cola, Electronic Arts, Epson, Laureate Education, Microsoft, Miramax, RedDot, Scripps, Volkswagen and Walt Disney, achieve technology success. About Lexus LStudio Lexus is America’s best-selling line of luxury motor vehicles and belongs to the global Toyota family, whose members together constitute the world’s third-leading automaker. Lexus had a focus on innovation. Lexus wanted to encourage and inspire its audience to innovate in their own personal lives as well. Lexus launched their L Studio website to share a collection of original web clips from art, culture, design, science, entertainment, architecture, and beyond. Now imagine what Oshyn can do for you! 523 W 6th Street, Suite 330, Los Angeles, CA 90014 1.888.483.1770 www.oshyn.com newbusiness@oshyn.com

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