LoSocial Marketing and Community Health in Rural Cities
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LoSocial Marketing and Community Health in Rural Cities

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Kimberly Keith, MEd, LPC

Kimberly Keith, MEd, LPC
Community Connections
Southern Arkansas University
Magnolia, Arkansas

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    LoSocial Marketing and Community Health in Rural Cities LoSocial Marketing and Community Health in Rural Cities Presentation Transcript

    • Social Marketing
      and
      Community Health
    • What is Social Marketing?
      Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. en.wikipedia.org/wiki/Social_marketing
    • Social Marketing Tools
      May Be Traditional Media
      Newspapers
      Radio
      TV
      Brochures
      Traditional
      Web Sites
      Events
    • Using Social Media to “Market” Positive Health Behaviors
      Social media marketing is a term that describes use of …online collaborative media for marketing, sales, public relations and customer service. ...en.wikipedia.org/wiki/Social_media_marketing
    • The Importance of Social Networks
      "People are more likely to acquire new health practices while living in networks with dense clusters of connections — that is, when in close contact with people they already know well.”Better health through social networking Peter Dizikes, MIT News
    • Where are Your Community’s Social Networks?
      Support Groups
      Friends &
      Extended Families
      Clubs &
      Community
      Groups
      Workplaces &
      Schools
      Churches
      …and Online
    • The Social Network
      of just one person.
      The online social
      network mirrors
      real life,
      …and in most rural
      settings is quite
      dense and
      interconnected.
      ME
      We Have a Remarkable Opportunity to Educate
      and Influence Positive Behavioral Change…
    • “market” health behavior changein local social networks using social media
    • Step One for Using Social Media
      To Market Health Behavior Change
      Define your mission,
      goals, and message
    • Start with your
      organizational
      mission
      The mission of HEALTH in Columbia County is to seek to enhance the quality of life and promote long-term health and safety to the residents of Columbia County through educational programs and the use of community resources. Our vision is “Helping Everyone Achieve Long-term Health in Columbia County”, thus the name HEALTH.
    • What Are Your
      Organizational
      or Personal Goals and Purpose for Using Social Media?
      Thinking about my goal here. The same as always, how to make an online community in a small world work to meet needs and improve lives here.7:24 PM Feb 16th from web
    • What is Your
      “Home Base”
      Message?
      “Growing Healthy Communities”
      Behavior Change Message
      Eat two more fruits and vegetables every day, and
      be physically active two more times every week.
    • Step Two for Using Social Media
      To Market Health Behavior Change
      Share your message
      with Social Networks
      in the community
    • What You Need to Start a Social Media
      Campaign for Community Health Promotion
      1. Your Mission, Goals, and Message
      2.
      or
      3. Online Email Account
      4. Facebook Page
      5. Online Contacts for Local Social Networks (“Likers” of your Facebook Page)
    • Why the Digital Camera?
      People like to see pictures of
      themselves and others!
      Pictures make your Page
      more inviting and interesting!
      Photos give your Facebook posts more visibility in your Fans’ News Feeds.
    • Simple Tools for Sharing Photos and Video on Your Facebook Page
      Create Photo Albums from your
      Facebook Page. Upload photos
      directly from your camera to your
      computer to your photo albums.
      Edit your videos to around 2
      minutes when possible. Maximum
      video length should be 15 minutes
      Upload your video to an
      organization account on YouTube
      Write informative captions
      and tag people in your photos.
      Post the link to the video on your
      Facebook Page. It will embed,
      allowing viewers to watch the video
      from their own Facebook News Feed.
      Rotate your Portrait orientation
      photos!
    • Encourage people
      to post Photos on
      your Page!
    • Getting Started:Organize Online Accounts
      Start by creating an online organizational email account. This
      simplifies the creation of all online accounts, e.g. Facebook, YouTube, Constant Contact, Wordpress, and prevents confusion when online accounts are associated with individuals within the organization.
      *Recommendations :
      Use the same email address and password for all of your
      online social media accounts.
    • Create Your Facebook Page
    • Do You Need a Personal Profile?
      In most cases you should have a personal profile on Facebook.
      For example, if you are a local employee of a state organization, you can help social marketing by Liking, Commenting, and Sharing content from the organizational Page on your personal profile. When you Like, Comment, or Post on the organizational Page, you spread the message through your social network, and that’s what it’s all about!
      Having a Personal Profile is fun and helps you network and
      learn the Facebook ropes for a more effective Page.
    • What Can I Do with A Facebook Page?
      Post Announcements and Other Information
      Members and the Public Need to Know
      Share Health Education and Awareness
      Content from Online Sources such as CDC
      Promote Local Resources and Events
      for Health Improvement and Access
      Interact with Others on Your Page;
      Meet New People; and Strengthen both
      Weak and Strong Ties
    • How Do I Get People to “Like” My Facebook Page?
      Invite selected people to Like the Page.
      Start with your core group of Facebook contacts
      until you get at least a full page of content.
      Ask your core group to Suggest the Page to their
      Friends and Share the Page Content on their Profile.
      Create a Facebook Ad for your Page.
      Share the “link love”. Add other Pages to
      your Favorites. Tag people in your photos and
      status posts. Share other people’s content on
      your Page.
    • How to Make the Page More Visible
      1. Post Pictures and Videos.
      2. Post Links to helpful content.
      Ask your core group to visit the Page
      often and Like, Comment, and Share
      content on the Page.
      Reply to new people who
      comment. Thank them for visiting.
      Engage. Interact.
      Cracking the Facebook Code
      by Thomas E. Weber
    • Facebook Tips and Tricks
      To get around the restriction on number of characters in
      a Facebook Status post, attach a photo, video, or link to
      the post. This will give you more space for your Status post.
      Use Notes. The Notes feature allows you to format
      a post with Bold Headings, Lists, and Image Inserts
      rather than just straight text.
      Use iFrames. Create rich multimedia
      boxes on your Facebook page.
    • More Online Tools for Social Marketing
      Because Facebook Pages are public, many small organizations will find that is all they need. But when Facebook isn’t enough,
      consider:
    • Google sites are built on a WIKI format and are useful for sharing
      resources and information. You can even upload documents to
      share on your Google site.
    • Type the full address in Google Maps search box. Click the Link, then copy and paste the URL for the address. Attach it as a Link in your Facebook Page Status box!
    • The Left Column on
      Sign into your organizational Google account, then MY MAPS.
      Create Placemarkers for your organization or an event. Check the
      Street View! Make it public to share on your Facebook page.
    • Tumblr is a site for posting short bites of updated news and resources
      from your organization on a health topic.
    • Wordpress.com is a completely free blogging platform that
      doesn’t require outside hosting.
    • Seeing improvement in local Google
      Results….
    • Constant Contact lets you manage your email correspondence,
      conduct online surveys, promote events, and more.
    • The Future is Now: Mobile
      More Americans own mobile phones than landline phones or even computers.  The ubiquity of mobile devices makes them an ideal medium for health messaging and promotion.  CDC is exploring a number of ways to use mobile technology to promote healthy and safe behaviors.
      http://www.cdc.gov/healthmarketing/ehm/mobile.html