EDITORIALS ARE ALL ABOUT PERSUASION Main Idea, Issue, or thesis Argument 1 +Evidence Argument 2+ Evidence Argument 3 + Evidence Call to Action Does this look kind of like a 5 paragraph essay? Because it could be…
ARGUE LIKE A MASTER…All persuasive arguments are built around an appeal.LogosEthosPathos
ARGUE LIKE A MASTER…Ethos is an appeal to the credibility or character of the speaker. Does the audience respect you? Does the audience think you are trustworthy? Do you have the authority to talk about this subject?
ARGUE LIKE A MASTER…Pathos appeals to the emotions of the audience. Connection with the speaker! Do your words evoke feelings of sympathy? Love? Fear? Do the visuals evoke feelings of envy? Etc. When you characterize the competition, do seem hateful?
ARGUE LIKE A MASTER…Logos appeals to the logic, or education, of the audience. Does the argument make sense? Is your message based on evidence, like facts and statistics? Will your call-to-action lead to the desired outcome?
TYPES OF EVIDENCEV Values and BeliefsE Expert OpinionOS StatisticsA AnalogiesF FactsE ExamplesCA Cause and EffectT AnecdotesS Traditions and customs Special Rules