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X4 case study copy X4 case study copy Document Transcript

  • I. ORS, Inc. Summary of Facts A. Market – Carbon based products 1. Organ replacements a. 112 patented ORS organ replacement procedures involve the extraction of tissue cells b. ORS replacement systems was solidly established in the 2020's c. Demand plateaued in the late 2060's and remained constant for 60 years d. 11 decade was a cash cow status of the organ replacement procedures 2. Economic market a. OR - Oligopoly b. EFP - Monopolistic Competition c. MPF - Pure Monopoly d. SD - Monopolistic Competition on Earth, Pure Monopoly beyond e. cB - Oligopoly B. Product 1. OR - 112 Human organ replacements 2. EFP - 4,420 Pre-prepared food items 3. MPF - All Manna Brand items, 302 PRC Specialty foods and 12 pet foods 4. SD - Solar Distribution group products 5. cB - 34 Cyborg devices, 9 androids, and 4 droids 6. Benefits a. Core - Heal, feed and ease the burdens of the Human race b. Increase life expectancy c. Available and enjoyable nutrients d. Logistical efficiency e. Less burden and stress for humans 7. PLC a. OR - Late Maturity b. EFP - Maturity c. MPF - Growth d. SD - Early Maturity e. cB - Early Growth C. Price 1. OR - 10,927,000,000 in 2126 sales 2. EFP - 34,500,000,000 in 2126 sales 3. MPF - 641,000,000 in 2126 sales 4. SD - 5,124,000,000 in 2126 sales 5. cB - 36,523,000,000 in 2126 sales 6. Elasticity a. OR - Kinked b. EFP - Relatively elastic to inelastic c. MPF - Inelastic d. SD - Relatively elastic to inelastic on Earth, inelastic beyond e. cB - Kinked D. Promotion 1. Traditional selling and trade relation activities 2. Direct Communications with telemarketing 3. Expansibility a. OR - Somewhat expansible b. EFP - Somewhat expansible c. MPF - Somewhat expansible
  • 2 II. III. d. SD - Somewhat nonexpanisble on earth, expansible beyond e. cB - Expansible E. Place 1. Formation in Alta and Baja California Islands 2. ORS headquarters: Palo Alto, California to El Dorado, Colorado 3. Hydrophonic experiments in ocean waters in San Francisco 4. ORS Cyborg biomechanical devices, androids, and droids are craft at the Tashika Lunar Complex 5. Nutrient raw materials are harvested to the Indian Ocean or Pacific Ocean processing centers 6. Application research and nutrient cultivation at hydrophonic fields in Pacific and Indian Oceans 7. Channel: ORS - SD - Provider/Retailers - Consumers/User (OR, EFP, MPF, & cB) 8. Channel: Cosigner - SD - Consignee (transportation enterprise) F. Other 1. The widespread use of androids and droids a. Eroding the strong ORS work ethic b. Younger employees place work on autopilot c. Change results: high absenteeism, frequent system breakdowns, and falling productivity 2. Marketing team responsibilities a. Consumer/User Research Manager responsibilities: pinpointing needs/wants, determining optimum channel configurations, and predicting sales b. Distribution and Android Manager responsibilities: consumer/user satisfaction, production liaison, physical distribution, and D-Com activities c. Communication and Promotion manager responsibilities: oversees new offering introductions, brand preference, brand loyalty, and purchase rationalization functions d. Marketing Administration Manager responsibilities: handles deal negotiation, program coordination and assists the Marketing Vice President 3. Organization formation a. Loose, virtual corporation organization in early days b. Self-reliance management theory used today c. Use theory Y management and the Puritan Ethic d. "Do what is needed for the winning team" attitude Problem/Opportunity A. Primary – Current ORS, Inc. Organizational Management form is dysfunctional B. Secondary 1. Limited brand awareness 2. Lack of human involvement and malaise among androids 3. A decrease of work ethic 4. Informal meetings Recommended Action A. Primary – ORS, Inc. should implement product (brand) management by using Theory Z management B. Secondary 1. Increase customer awareness with stronger efforts on marketing and advertising campaigns 2. Make humans more accountable with job responsibilities 3. Implement increased number of managers to monitor work ethic 4. Start meetings at 9 a.m. and develop important topics before meeting