Team members:
Ravi Ahir, Jennifer Allen,
Jamie Aparicio, Flavio Arellano,
Mariana Arreola, Brittany Arvayo,
Rudy Ayon, Jam...

 Teleflora is a flower wire service company that relays
orders to local florists for delivery.
 Although headquartered...

 The Teleflora Television Ad
was featured during Super
Bowl XLVI on February 5, 2012
on NBC
 There were over 111.3 mil...

 The commercial’s
targeted audience was
for men between the
ages of 18 and 49
 54% of the viewers from
Super Bowl were...

 Negatives of the ad:
 Shows women as objects/sex symbols
 The commercial’s theme can potentially cause low
self-este...
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Telaflora

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Telaflora

  1. 1. Team members: Ravi Ahir, Jennifer Allen, Jamie Aparicio, Flavio Arellano, Mariana Arreola, Brittany Arvayo, Rudy Ayon, James Bahbah, Kimberly Bak, Robin Banh
  2. 2.   Teleflora is a flower wire service company that relays orders to local florists for delivery.  Although headquartered in Los Angeles, Teleflora provides services nationally and internationally.  The commercial was specifically advertising Valentine’s Day flower arrangements. Teleflora
  3. 3.   The Teleflora Television Ad was featured during Super Bowl XLVI on February 5, 2012 on NBC  There were over 111.3 million viewer tuned in, the most watched Television program ever.  http://www.youtube.com/wat ch?v=uWrJgFjxlS0&feature=rel mfu Where the Ad was found?
  4. 4.   The commercial’s targeted audience was for men between the ages of 18 and 49  54% of the viewers from Super Bowl were male  Of those males, 48% were in the target audience Targeted Audience
  5. 5.   Negatives of the ad:  Shows women as objects/sex symbols  The commercial’s theme can potentially cause low self-esteem on women. They might feel they are expected to look perfect.  “Give and Receive expectations”  Negative towards the targeted segment:  Reinforce the stereotype of men  Unrealistic expectations Potential Negative Effects
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