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Telaflora
Telaflora
Telaflora
Telaflora
Telaflora
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  • 1. Team members: Ravi Ahir, Jennifer Allen, Jamie Aparicio, Flavio Arellano, Mariana Arreola, Brittany Arvayo, Rudy Ayon, James Bahbah, Kimberly Bak, Robin Banh
  • 2.   Teleflora is a flower wire service company that relays orders to local florists for delivery.  Although headquartered in Los Angeles, Teleflora provides services nationally and internationally.  The commercial was specifically advertising Valentine’s Day flower arrangements. Teleflora
  • 3.   The Teleflora Television Ad was featured during Super Bowl XLVI on February 5, 2012 on NBC  There were over 111.3 million viewer tuned in, the most watched Television program ever.  http://www.youtube.com/wat ch?v=uWrJgFjxlS0&feature=rel mfu Where the Ad was found?
  • 4.   The commercial’s targeted audience was for men between the ages of 18 and 49  54% of the viewers from Super Bowl were male  Of those males, 48% were in the target audience Targeted Audience
  • 5.   Negatives of the ad:  Shows women as objects/sex symbols  The commercial’s theme can potentially cause low self-esteem on women. They might feel they are expected to look perfect.  “Give and Receive expectations”  Negative towards the targeted segment:  Reinforce the stereotype of men  Unrealistic expectations Potential Negative Effects

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