Ravi Ahir, Jennifer Allen,
Jamie Aparicio, Flavio Arellano,
Mariana Arreola, Brittany Arvayo,
Rudy Ayon, James Bahbah,
Kimberly Bak, Robin Banh
Teleflora is a flower wire service company that relays
orders to local florists for delivery.
Although headquartered in Los Angeles, Teleflora
provides services nationally and internationally.
The commercial was specifically advertising
Valentine’s Day flower arrangements.
The Teleflora Television Ad
was featured during Super
Bowl XLVI on February 5, 2012
There were over 111.3 million
viewer tuned in, the most
watched Television program
Where the Ad was found?
targeted audience was
for men between the
ages of 18 and 49
54% of the viewers from
Super Bowl were male
Of those males, 48%
were in the target
Negatives of the ad:
Shows women as objects/sex symbols
The commercial’s theme can potentially cause low
self-esteem on women. They might feel they are
expected to look perfect.
“Give and Receive expectations”
Negative towards the targeted segment:
Reinforce the stereotype of men
Potential Negative Effects
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