Jimmi’s marketing efforts

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Jimmi’s marketing efforts

  1. 1. Jimmi’s Bar & Grill Marketing Efforts By: Kimberly & Kristen Bak
  2. 2. •Company Developments •Photoshop Graphics •Local Search/Directories •Social Media •Mobile Marketing •Website/Website SEO Outline
  3. 3. Company Developments • Mission Statement: is to give the highest level of service to ensure customers have fun and keep coming back • Slogan: “The Night You Will Never Remember at a Bar You Will Never Forget” • Created AdWords Campaign, Marketing Plan, and Website
  4. 4. Daily Drink Special Advertisements
  5. 5. Special Events Flyers
  6. 6. Google Analytics 0 1 2 3 4 5 6 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th 19th 20th 21st 22nd 23rd 24th 25th 26th 27th 28th 29th 30th 31st January 2014 Website Visits Series1 March 2013: Linked Google Analytics to the Jimmi’s Bar & Grill Website
  7. 7. Local Directories
  8. 8. Yahoo Local Listing
  9. 9. Bing Business Listing
  10. 10. Yelp Page
  11. 11. 0 2 4 6 8 10 12 14 January 2014 Yelp Visits Series1 0 10 20 30 40 50 60 70 80 Yelp Customer Leads 12/30-1/5/14 1/6-1/12 1/13-1/19 1/20-1/26
  12. 12. Foursquare
  13. 13. Manta
  14. 14. Local Search
  15. 15. Sports Bars Fullerton
  16. 16. Cocktail Bars Fullerton
  17. 17. Google Maps •February 2014: Submitted changes for adding website and category
  18. 18. Social Media
  19. 19. Implementations • Implemented the 5 social media sites using Hoot Suite • Created the Facebook Fan Page and established the Jimmi’s Bar & Grill Check-In location • Created the LinkedIn group page
  20. 20. Hoot Suite
  21. 21. Facebook Fan Page
  22. 22. Facebook Friends Page
  23. 23. Twitter •951 Followers •Daily informative Tweets •Website links to Twitter page
  24. 24. Google Plus Page
  25. 25. LinkedIn Group Page
  26. 26. Mobile Marketing
  27. 27. Happy Hour Finder
  28. 28. Website Seo
  29. 29. Website Overview •Website was created By: Kimberly, Kristen and Vincent using WordPress •March 2013: Created website from scratch •February 2014: Developed meta descriptions and meta keywords strategy •February 2014: Corrected all Title tags and URL’s to match •2013-2014: Many changes were implemented •Website consists of 7 pages
  30. 30. Home Page
  31. 31. Home Page Descriptions Description <meta name =“description” content= “Cocktail bar located in Fullerton, CA serving a wide variety of beer, shots, shooters wine, and mixed drinks. Serving daily drink specials." Keywords Bars in Fullerton, Beer and drinks, cocktail bar Fullerton, drink specials orange county, Fullerton bar Title Tag Jimmi's Bar and Grill - Fullerton, CA URL http://jimmisbarandgrill.com/
  32. 32. Jimmi’s Bloggin’
  33. 33. Jimmi’s Bloggin’ Description <meta name =“description” content= “Your Local Fullerton Bar and Grill”>. Keywords None (Due to blog post roll) Title Tag Jimmis Bar and Grill URL http://jimmisbarandgrill.com/blog
  34. 34. Menu
  35. 35. Menu Description <meta name =“description” content= “We offer mixed drinks, daily drink specials, shots, shooters, wines, draft beer and bottle beer.”> Keywords Beer, gin, rum, shots, tequila, vodka, whiskey, wine Title Tag Menu URL http://jimmisbarandgrill.com/menu
  36. 36. About Us!
  37. 37. About Us! Description <meta name =“description” content= “Established cocktail and sports bar in Fullerton, CA.”> Keywords Best bar in Fullerton, cocktail bar orange county, mixed drinks orange county, sports bar orange county Title Tag Sports and Cocktail bar URL http://jimmisbarandgrill.com/about-us
  38. 38. Plan A Party
  39. 39. Plan A Party Description <meta name =“description” content= “We host birthday parties, graduation parties and more. Host a private event for your next occasion at Jimmi’s Bar in Orange County.”> Keywords Party hosting, private events, private parties, private party orange county, private party planning orange county Title Tag Plan A Party! URL http://jimmisbarandgrill.com/plan-a-party
  40. 40. Daily Drink Specials
  41. 41. Daily Drink Specials Description <meta name =“description” content= “Daily drink specials include Patron shots, Well Drinks, Jager shots, Jack Daniels, Washington Apples, Cherry Bombs, and Fireball shots.”> Keywords Cherry Bombs, Fireball shots, Jager, Patron, Washington Apples Title Tag Daily Drink Specials URL http://jimmisbarandgrill.com/daily-drink- specials
  42. 42. Contact Us
  43. 43. Contact Us Description <meta name =“description” content= “Jimmi’s Bar and Grill is located in the heart of Fullerton, CA in Northern Orange County! Our address is 500 Raymond Ave Fullerton, CA 92831.”> Keywords Beer bar, Downtown Fullerton bar, Jimmis Bar Fullerton Title Tag Contact Us URL http://jimmisbarandgrill.com/contact-us
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