City Wok
Amplified
Affiliates:
Kimberly Bak
Kristen Bak
Juan Juy
Richard Vereker
Current City Wok
Keyword Strategy
Based on 9 pages on the website
City Wok Home Page
“Home Page”
Description

<meta name =“description” content= “Always fresh and
made to order Chinese Food. Friendly, clean,...
City Wok Menu
“On The Menu”
Description

<meta name =“description” content= “We create each
dish, made to order, in our exciting, contem...
City Wok Online Order
“Online Order”
Description

<meta name =“description” content= “Order Chinese Food
online from City Wok Restaurant, Chines...
City Wok Catering
“Catering”
Description

<meta name =“description” content= “City Wok has been
successfully providing catering for office m...
City Wok Locations
“Locations”
Description

<meta name =“description” content= “Locations in San
Diego, Palm Desert, Studio City, Washington ...
City Wok Company
“Company”
Description

<meta name =“description” content= “The dream was a
contemporary yet casual restaurant offering aut...
City Wok Employment
“Employment”
Description

<meta name =“description” content= "We're always
looking for motivated, energetic team members t...
City Wok News
“News”
Description

<meta name =“description” content= “Restaurant
Hospitality, a leading foodservice, hospitality trade
p...
City Wok Contact Us
“Contact Us”
Description

<meta name =“description” content= “Order chinese
online, contact City Wok & enjoy healthy chine...
Current SEO Keyword Rankings
Local Directories
Presence on: (Yelp, Yellow Pages, Foursquare)

•

Yelp:
o
o

Palm Desert: 85 reviews, 2.5 stars

o

Denv...
Local Search for Studio City Area
●

Ranked 3rd in Studio
City for chinese food
Local Search for Palm Desert
●

Ranked 1st in Palm Desert area
for chinese food
Key Points of Current Keyword Strategy

•
•
•
•

•

Several pages are missing keywords
Current pages that have keywords ar...
Competitor’s
Keyword Strategy
Panda Express
•

•

Panda Express Home Page:
o Meta name description: "Asian-inspired cuisine in
a fast casual environment...
P.F. Chang’s
•

P.F. Changs Home Page:
o Meta tag description: For 20 years, P.F. Chang’s
has been serving bold, flavorful...
P.F. Chang’s
o Keywords for Home Page:
 PF Changs, restaurant, chinese food, Asian,
trendy dining, foodie, wine, craft be...
P.F. Chang’s
•
•

Keywords for Locations, Our Bar & Careers: None
Keywords for Menu, Reservation, Online
Ordering, Gift Ca...
Pick Up Stix
Pick Up Stix Home Page Meta tag description: None
o No keywords on entire Pick Up Stix website
o No descripti...
Key Points of Competitors
•

•
•

City Wok’s three competitors are not using effective
keyword strategies
Panda Express an...
Keyword Strategy
Research
General Keywords

•
•
•
•

Chinese food
Chinese restaurant
Catering
Chinese cuisine
Category Keywords

•
•
•
•
•

Authentic
Gourmet
Chicken
Shrimp
Beef
Local Keywords

•
•
•
•

Palm Desert
Studio City
Denver Airport
Virginia Airport
California Targeted Keyword Results
New Keyword Strategy Based On:

•
•
•
•
•

Analyzing competitors’ keywords
Adding more location based words
Using both sho...
New Keyword
Strategy
New Keyword Strategy
Homepage

chinese food restaurant
palm desert

chinese food restaurant
denver airport

chinese food r...
Site Map
Homepage

http://citywok.com/

chinese food restaurant palm desert, chinese
food restaurant denver airport, chine...
Benefits of New Keyword Strategy
•
•
•
•

Added twice as many keywords
The location, company, news, and contact pages will...
Thank you!
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City power point final

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City power point final

  1. 1. City Wok Amplified Affiliates: Kimberly Bak Kristen Bak Juan Juy Richard Vereker
  2. 2. Current City Wok Keyword Strategy Based on 9 pages on the website
  3. 3. City Wok Home Page
  4. 4. “Home Page” Description <meta name =“description” content= “Always fresh and made to order Chinese Food. Friendly, clean, and accommodating. Online ordering, catering and more!”> Keywords Asian dining delivery: chinese restaurant: order chinese online Title Tag Fresh, Made to Order Chinese Food - Take Out Delivery | City Wok H1 Tags No H1 tags URL http://citywok.com/
  5. 5. City Wok Menu
  6. 6. “On The Menu” Description <meta name =“description” content= “We create each dish, made to order, in our exciting, contemporary exhibition kitchens, and get ready to experience flavors that rock!”> Keywords Chinese food: beef chinese: shrimp dinner: city wok menu Title Tag Fresh, health-consciously prepared gourmet Chinese cuisine City Wok H1 Tags “On The Menu” URL http://citywok.com/On-the-Menu
  7. 7. City Wok Online Order
  8. 8. “Online Order” Description <meta name =“description” content= “Order Chinese Food online from City Wok Restaurant, Chinese Delivery in San Diego, Studio City, Palm Desert and Orange County CA.”> Keywords Online order: chinese food: Palm Desert chinese Title Tag City Wok Restaurant - Studio City, Palm Desert, Orange - Order Chinese Food Delivery Online H1 Tags “Order Online” URL http://citywok.com/Order-Online
  9. 9. City Wok Catering
  10. 10. “Catering” Description <meta name =“description” content= “City Wok has been successfully providing catering for office meetings, birthday parties, rehearsal dinners, anniversaries, graduations, fundraisers & more."> Keywords Chinese catering: City Wok catering: food catering Title Tag Full Service Catering for home or office H1 Tags “Catering” URL http://citywok.com/Cater
  11. 11. City Wok Locations
  12. 12. “Locations” Description <meta name =“description” content= “Locations in San Diego, Palm Desert, Studio City, Washington Dulles International Airport, Denver International Airport and Santo Domingo.”> Keywords None Title Tag Chinese Food Palm Desert, Studio City City Wok H1 Tags “Locations” URL http://citywok.com/Locations
  13. 13. City Wok Company
  14. 14. “Company” Description <meta name =“description” content= “The dream was a contemporary yet casual restaurant offering authentic, upscale Asian cuisine. City Wok has been recognized as personifying the future of fast casual dining.”> Keywords None Title Tag Asian Cuisine - Fresh flavors made to order or takeout | City Wok H1 Tags “Company” URL http://citywok.com/Company
  15. 15. City Wok Employment
  16. 16. “Employment” Description <meta name =“description” content= "We're always looking for motivated, energetic team members to give our guests a great dining experience."> Keywords City wok employment: jobs city wok: restaurant jobs Title Tag Join The City Wok Team H1 Tags URL “Join The Team” http://citywok.com/Join-the-Team
  17. 17. City Wok News
  18. 18. “News” Description <meta name =“description” content= “Restaurant Hospitality, a leading foodservice, hospitality trade publication, has named City Wok restaurants one of its Concepts of Tomorrow.”> Keywords None Title Tag In the News H1 Tags “City Wok in the News” URL http://citywok.com/News
  19. 19. City Wok Contact Us
  20. 20. “Contact Us” Description <meta name =“description” content= “Order chinese online, contact City Wok & enjoy healthy chinese food”> Keywords None Title Tag Contact Us H1 Tags “Contact City Wok” URL http://citywok.com/Contact
  21. 21. Current SEO Keyword Rankings
  22. 22. Local Directories Presence on: (Yelp, Yellow Pages, Foursquare) • Yelp: o o Palm Desert: 85 reviews, 2.5 stars o Denver Airport: 17 reviews, 2.5 stars o • Studio City: 173 reviews, 3.5 stars Virginia Airport: 15 reviews, 3.5 stars Foursquare: o o Palm Desert: 269 visitors, 407 check-ins, 9 tips (Positive reviews) o Virginia Airport: 241 visitors, 306 check-ins, 10 tips (Positive reviews) o • Studio City: 1,082 visitors, 2,520 check-ins, 7.1 rating, 45 tips (Mostly positive reviews) Denver Airport: 303 visitors, 349 check-ins, 5.9 rating, 17 tips (Mixed reviews) Yellow Pages: o Studio City: 4.5 stars, 6 reviews (Positive reviews) o Palm Desert: 2.5 stars, 3 reviews (Mixed reviews) o Denver Airport: Not listed o Virginia Airport: Not listed
  23. 23. Local Search for Studio City Area ● Ranked 3rd in Studio City for chinese food
  24. 24. Local Search for Palm Desert ● Ranked 1st in Palm Desert area for chinese food
  25. 25. Key Points of Current Keyword Strategy • • • • • Several pages are missing keywords Current pages that have keywords are using 3 keywords per page San Diego location (which is closed) is still being used in the meta description Two airport locations are not represented with keywords Using many general keywords
  26. 26. Competitor’s Keyword Strategy
  27. 27. Panda Express • • Panda Express Home Page: o Meta name description: "Asian-inspired cuisine in a fast casual environment. Search menu items and nutrition facts, find a location near you, learn about careers and more.” o Keywords: None None of the pages have keywords, but all have meta descriptions
  28. 28. P.F. Chang’s • P.F. Changs Home Page: o Meta tag description: For 20 years, P.F. Chang’s has been serving bold, flavorful Asian-inspired dishes in an upscale, casual setting. Each dish is prepared to order using only fresh ingredients of the highest quality. P.F. Chang's is committed to providing you with an exceptional dining experience you’ll crave again and again.”
  29. 29. P.F. Chang’s o Keywords for Home Page:  PF Changs, restaurant, chinese food, Asian, trendy dining, foodie, wine, craft beer, cocktail mixology, fresh juices, new discovery wines,trendy import beer and premium spirits
  30. 30. P.F. Chang’s • • Keywords for Locations, Our Bar & Careers: None Keywords for Menu, Reservation, Online Ordering, Gift Cards, Warrior Rewards, Chefs Corner & My Account: pf changs, chinese food, restaurant, lettuce wrap, happy hour, gluten free, prix fixe menu, dinner for two, china bistro, value, great
  31. 31. Pick Up Stix Pick Up Stix Home Page Meta tag description: None o No keywords on entire Pick Up Stix website o No description meta tags on About Us, Contact Us, Careers, Menu, Home page, Locations, Dragon Club page, and Location Finder page.
  32. 32. Key Points of Competitors • • • City Wok’s three competitors are not using effective keyword strategies Panda Express and Pick Up Stix websites do not contain keywords P.F. Chang’s is using only general keywords, not utilizing location based keywords and using the same keywords for numerous pages
  33. 33. Keyword Strategy Research
  34. 34. General Keywords • • • • Chinese food Chinese restaurant Catering Chinese cuisine
  35. 35. Category Keywords • • • • • Authentic Gourmet Chicken Shrimp Beef
  36. 36. Local Keywords • • • • Palm Desert Studio City Denver Airport Virginia Airport
  37. 37. California Targeted Keyword Results
  38. 38. New Keyword Strategy Based On: • • • • • Analyzing competitors’ keywords Adding more location based words Using both short tail and long tail words Eliminating general keywords Utilizing 3 to 5 keywords per page
  39. 39. New Keyword Strategy
  40. 40. New Keyword Strategy Homepage chinese food restaurant palm desert chinese food restaurant denver airport chinese food restaurant studio city authentic chinese food On the Menu chinese food palm desert chinese chicken chinese shrimp chinese beef chinese food studio city Online Order online chinese ordering palm desert online chinese ordering studio city order online palm desert chinese studio city chinese Catering chinese take out delivery studio city chinese take out delivery palm desert catering chinese food catering gourmet catering Locations city wok studio city city wok in denver city wok airport city wok palm desert city wok virginia Company asian cuisine asian cuisine restaurant palm desert asian cuisine restaurant studio city about city wok Employment restaurant careers los angeles county restaurant jobs riverside county restaurant jobs palm desert restaurant jobs studio city News best restaurants in los angeles county best restaurants in riverside county best chinese food in los angeles county best chinese food in riverside county Contact Us chinese in studio city chinese in palm desert contact city wok restaurants that are hiring
  41. 41. Site Map Homepage http://citywok.com/ chinese food restaurant palm desert, chinese food restaurant denver airport, chinese food restaurant studio city authentic chinese food Menu http://citywok.com/On-the-Menu chinese food studio city, chinese food palm desert chinese chicken, chinese shrimp, chinese beef Catering http://citywok.com/Cater online chinese ordering palm desert, online chinese ordering studio city order online, palm desert chinese, studio city chinese Company http://citywok.com/Company asian cuisine restaurant studio city, asian cuisine restaurant palm desert about city wok, asian cuisine, Locations http://citywok.com/Locations city wok studio city, city wok in denver city wok airport, city wok palm desert, city wok virginia Online Order http://citywok.com/Order-Online online chinese ordering palm desert, chinese take out delivery palm desert order online, palm desert chinese, studio city chinese News http://citywok.com/News best restaurants in los angeles county, best restaurants in riverside county best chinese food in los angeles county, best chinese food in riverside county Employment http://citywok.com/Join-the-Team restaurant careers los angeles county, restaurant jobs riverside county restaurant jobs palm desert, restaurant jobs studio city, restaurants that are hiring Contact http://citywok.com/Contact chinese in studio city, chinese in palm desert contact city wok
  42. 42. Benefits of New Keyword Strategy • • • • Added twice as many keywords The location, company, news, and contact pages will now have keywords Using only local keywords to target local audience Specific searches creates higher conversion rates
  43. 43. Thank you!
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