Kimberley White Resume - Professional Marketing Communications Professional

RESUME KIMBERLEY WHITE 225 Wiesen Ln., Dayton, OH 45418 Cell: 937-901-4103 Phone: 937-901-4103 Work Experience Summary Marketing Specialist December, 2007 – Present ITCN, Inc.  Created marketing and advertising plan and budget.  Created innovative marketing campaigns, implemented them and tracked their results.  Negotiated and placed all print and electronic advertising.  Served as point of contact for media relations, wrote and distributed all press releases.  Wrote and designed sales literature.  Coordinated all marketing projects with outside vendors when necessary.  Managed all web site content and electronic marketing initiatives. Marketing Communications Manager September 2000 - May 2007 Staco Energy Products Co.  Created strategies to penetrate key markets, including key messages, budgets, tactics and implementation.  Wrote, designed, and managed the creation of all sales tools and marketing campaigns, and advertising and web content.  Raised average monthly visitors to corporate website by 750% in 5 years.  Created ROI and closed loop tracking system for all lead generation efforts.  Led multi-disciplinary teams for new product planning and launch.  Successfully planned and managed the launch of 10 new products. This included overall product look, packaging, determining key markets and key messages, public relations, sales collateral, presentations, advertising, direct mail, trade show, and web promotion.  Created, planned and scheduled all advertising, public relations, trade show exhibitions, special events, and product releases.  Conducted primary research with customers and independent sales representatives. Marketing Coordinator March 1999 - September 2000 Gold Key Homes / Oberer Companies  Managed all marketing, advertising and public relations for Gold Key Homes and Oberer Realty.  Created and managed annual advertising and marketing plans.  Established and maintained relationships with local media and vendors.  Wrote and edited press releases, sales brochures, advertising and quarterly newsletter.  Wrote scripts for video and radio promotions.  Coordinated special events.  Conducted primary research for customer satisfaction and needs analysis.

Marketing Coordinator Uniform Code Council April 1998 - March 1999  Wrote, edited, and proofread all publications, catalogs, advertising, newsletters, and press releases produced by the organization.  Wrote and edited website content.  Managed media and vendor relationships, coordinated special events, aided with primary and secondary research. Publications Specialist BDM International (now TRW) March 1995 - April 1998  Responsible for editing, layout and graphic design of proposals and contract deliverables for 5 different DoD contracts.  Worked with program managers, software designers and technical writers to ensure that all documents were delivered as specified and on time.  Working under extreme time pressures, edited, designed and delivered proposal materials on schedule, with a win rate of over 75%. Marketing Specialist Crown Services, Inc. August 1993 - December 1994  Spoke at local colleges, vocational schools and outplacement clinics about local business needs and interviewing techniques. Also served on three college advisory boards.  Edited and published monthly newsletter for temporary employees.  Conducted software training and testing for existing and prospective employees. Technical Writer C.H. Dean and Associates July 1990 - August 1993  Wrote software manuals and user guides for custom designed computer system for this local financial management company. Skills Summary Marketing Budget Management Advertising Project Management Web Design Customer Relations Writing Vendor Relations Editing Research Public Relations Public Speaking SEO Optimization Trade Show Planning Layout and Graphic Design Training Database Management

Software Experience InDesign PageMaker Project Excel Photoshop Dreamweaver Access Corel Draw Illustrator FrontPage Publisher Lotus Notes Acrobat Power Point Word Sales Logix Education B.A. Communication, cum laude, General Studies Honors Scholar Wright State University, 1990 Certificate of Professional Writing Wright State University, 1988 Additional training through short classes and seminars in branding, messaging, market research, direct marketing and internet marketing through the American Marketing Association and American Management Association. Memberships American Marketing Association, since 2002 National Honor Society, 1986-1990. Portfolio and References Portfolio available for review at interview. References available upon request.

Kimberley White Resume - Professional Marketing Communications Professional

by kimberleywhite on Sep 18, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Kimberley White Resume - Professional Marketing Communications Professional — Document Transcript